新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 沱牌T68表现强劲 舍得酒业一方面通过沱牌特级T68在大众市场的快速增长，另一方面借助电商渠道的创新突围，在行业调整期中寻求突破。 在今年白酒行业整体承压的背景下，舍得酒业的三季度业绩说明会释放出积极信号。公司战略大单品沱牌特级T68动销和开瓶率均获得快速增长，带动普通酒销售收入同比增长16.46%至6.25亿 大众酒战略显成效 2025年，白酒行业继续处于深度调整期，消费需求减弱，行业竞争加剧。舍得酒业前三季度实现营业收入37.02亿元，归属于上市公司股东的净利润4.72亿元。尽管业绩有所调整，但公司经营 同时，舍得酒业营运能力有所提升，前三季度营业成本同比下降8.81%，管理费用同比下降13.07%，体现公司精益管理持续提质增效。华鑫证券研报指出，舍得酒业坚持"强动销、促开瓶、去库 在舍得酒业的多品牌矩阵中，沱牌特级T68成为今年业绩的一大亮点。这款战略大单品在动销和开瓶数据上均获得快速增长，在基地市场、省外重点市场位列高线光瓶酒品类前三。舍得酒业以沱 今年上半年，沱牌特级T ...

Core Viewpoint - Shede Liquor Industry Co., Ltd. reported a stable performance in the first three quarters of 2025, with revenue of 3.702 billion yuan and a net profit of 472 million yuan, indicating effective strategies in a challenging market environment [2][3]. Financial Performance - The company achieved a gross margin increase of 1.49 percentage points to 62.09% in Q3, reflecting improved profitability through effective pricing and product structure optimization [3]. - Operating costs decreased by 8.81% year-on-year, and management expenses fell by 13.07%, showcasing ongoing efficiency improvements [3]. - Total assets grew to 12.558 billion yuan, indicating continued scale expansion [3]. Market Strategy - Shede Liquor is actively adjusting its strategies in response to market conditions, focusing on inventory reduction and price stabilization [3][4]. - The strategic flagship product "T68" saw a sales revenue increase of 16.46% year-on-year, contributing positively to overall performance [3]. Channel Optimization - The company has enhanced its e-commerce presence, achieving 450 million yuan in e-commerce sales, a 39.62% increase year-on-year, by leveraging traditional and emerging online sales channels [3][5]. Product Innovation - Shede Liquor is focusing on both high-end and low-alcohol products to capture diverse market segments, including the launch of a low-alcohol variant and innovative packaging strategies [5][6]. - The introduction of the "Shedai Zizai" low-alcohol product and the "Shedai Blind Box" reflects the company's commitment to innovation and appealing to younger consumers [6]. Brand Development - The company is enhancing its brand strength through diverse marketing strategies, including cultural marketing initiatives that resonate with consumers [7]. - Shede Liquor has integrated ESG principles into its business model, aiming for sustainable development and long-term growth [7]. Industry Outlook - The white liquor industry is expected to recover in the fourth quarter, supported by favorable policies and seasonal demand, with Shede Liquor positioned for improved performance [8].