Core Insights - The article highlights the rising popularity of zodiac-themed products in Yiwu, Zhejiang, particularly those related to the Year of the Horse, attracting global buyers with creative designs [1][2]. Group 1: Market Trends - The Yiwu International Trade City is witnessing a surge in demand for trendy and innovative products, especially among younger consumers [2]. - Various forms of horse-themed merchandise, such as blind boxes, pendants, and decorative items, are becoming favorites among buyers [2][3]. Group 2: Product Highlights - A standout product is the "crying horse" doll, which has gained unexpected popularity on social media, leading to a backlog of orders extending to March 2026 [2][3]. - The design team is actively launching new products, with a focus on traditional Chinese culture and vibrant colors, achieving significant production volumes of 50,000 to 100,000 items daily [3].

Core Viewpoint - The festive atmosphere in Yiwu, known as the "world supermarket," is intensifying as the Chinese New Year approaches, with a surge in both traditional and innovative festive products being sold [1]. Group 1: Traditional Products - Traditional festive items such as 福字 (Fu character), couplets, and lanterns are being updated with new designs, attracting more buyers [1][3]. - The business performance of stores selling festive goods has improved significantly compared to last year, with increased orders noted [5][7]. Group 2: Innovative Products - There is a trend of cross-border innovation in festive products, with items like hairpins and headbands featuring horse motifs becoming popular among younger consumers [9]. - Products such as refrigerator magnets are also gaining popularity, particularly among the younger demographic [12]. Group 3: E-commerce Influence - Many buyers are e-commerce operators, indicating a shift in purchasing behavior towards online platforms [11]. - Factories are experiencing high demand, with some producing tens of thousands of units daily to meet the needs of large orders from clients [14].