Core Viewpoint - The festive atmosphere in Yiwu, known as the "world supermarket," is intensifying as the Chinese New Year approaches, with a surge in both traditional and innovative festive products being sold [1]. Group 1: Traditional Products - Traditional festive items such as 福字 (Fu character), couplets, and lanterns are being updated with new designs, attracting more buyers [1][3]. - The business performance of stores selling festive goods has improved significantly compared to last year, with increased orders noted [5][7]. Group 2: Innovative Products - There is a trend of cross-border innovation in festive products, with items like hairpins and headbands featuring horse motifs becoming popular among younger consumers [9]. - Products such as refrigerator magnets are also gaining popularity, particularly among the younger demographic [12]. Group 3: E-commerce Influence - Many buyers are e-commerce operators, indicating a shift in purchasing behavior towards online platforms [11]. - Factories are experiencing high demand, with some producing tens of thousands of units daily to meet the needs of large orders from clients [14].