2月15日，香港特区政府财政司司长陈茂波表示，他日前到访维多利亚公园年宵市场支持消费，并向市 民送上新春祝贺。(陈茂波网志供图) 中新社香港2月15日电 香港特区政府财政司司长陈茂波15日发表网志称，今年春节假期期间，预计访港 的中国内地旅客量将有143万人次，日均访客人数料按年上升约6%。 陈茂波表示，今年以来，访港旅客数字持续增加，从1月1日到2月13日访港旅客人次达723万，比去年同 期增加9.6%，海外旅客更显著增加16.4%。香港14个年宵市场各具特色。其中，维多利亚公园花市过去 多年都是香港规模最大的年宵市场，气氛热闹。与一些年宵摊档商户聊天时，大家都说今年气氛好，多 个由大学生和中学生承投的摊位创作了多款以马年为主题的产品及贺年潮语，应节又有趣。 他提到，香港的农历新年气氛浓厚，融合了传统与现代的特色，有不少盛事活动和表演，让市民有丰富 精彩的选择，更吸引不少旅客来体验。大年初一在尖沙咀举行的花车巡游，主题为"开年、开运、开 心"，共有16支表演团队参与，其中13支团队更是首次来港参演；大年初二的烟花汇演，则以"马到功成 耀香江"为主题，共将发放31888枚礼花弹，提供精彩的观赏体验；大年初三的 ...

Group 1: Core Insights - The 2026 Spring Festival is marked by a strong consumer demand across various sectors, including travel, dining, and shopping, driven by the longest 9-day holiday in history [1] - The consumption market is characterized by quality, experience, and digitalization, reflecting the continuous optimization of China's consumption structure and new trends in industry development [1] Group 2: Travel Market Dynamics - The travel market during the 2026 Spring Festival shows a robust demand and supply, with diverse travel experiences and upgraded consumption [3] - A notable trend is "reverse holidaying," where young people choose to celebrate the festival in their work cities with family, leading to significant growth in tourist numbers in first-tier and new first-tier cities [3] - High-end accommodation and unique experiences are increasingly popular, with a marked rise in bookings for luxury hotels, hot springs, and family-friendly resorts, as consumers seek quality over traditional tourism [3] Group 3: Dining and New Year Goods - The dining and New Year goods market is evolving with a focus on health and innovation, maintaining traditional elements while introducing new vitality [4] - There is a strong demand for dining experiences during the festival, with various options such as home-cooked meals, hotel reservations, and food delivery maintaining high activity levels [4] - Health-oriented products like nuts, dried fruits, and organic oils are seeing significant sales growth, replacing traditional high-fat and high-sugar items as consumer preferences shift [4] Group 4: E-commerce and Live Streaming Impact - E-commerce and live streaming are reshaping the distribution of New Year goods, with live streaming becoming a key sales channel, as evidenced by a threefold increase in sales of gift boxes on Douyin during the festival period [5] - Regional specialties, such as Chaoshan marinated goose and Zhejiang sauce duck, have successfully expanded from local markets to nationwide sales, with a 223% year-on-year increase in transaction value for these products [5] - The ongoing consumer demand is driving innovation and upgrades in related industries, with companies leveraging technology and services to optimize their offerings and capture the Spring Festival consumption boom [5]

Core Insights - The 2026 Spring Festival travel season is set to begin on February 2, with a record 9-day holiday, leading to a surge in tourism, dining, and logistics sectors, blending traditional customs with modern consumption trends [1] Travel Market - The travel market is experiencing strong demand, with pre-bookings for the Spring Festival surpassing last year's figures, indicating multiple travel peaks during the holiday [2] - Popular routes include Guangzhou-Shanghai and Beijing-Shenzhen, with some lesser-known destinations seeing booking increases of over 300% [2] - The trend of "reverse holidaying" is prominent, with cities like Fuzhou and Shantou seeing significant increases in hotel bookings due to their cultural attractions [2] Theme Parks and Family Travel - Chinese-themed amusement parks are gaining popularity, with significant increases in visitor interest, particularly in locations like Zhengzhou and Jiangsu [3] - Family travel is a key driver of growth, with a notable rise in bookings for high-quality accommodations and family-oriented experiences [4] Quality Vacation Demand - There is a marked increase in demand for high-end hotels and standalone vacation rentals, with family-oriented bookings making up over half of the total [4] - The trend of "whole house" rentals is rising, with significant growth in bookings for standalone villas, catering to large family gatherings [4] International Travel - The outbound travel market is booming, with a 60% increase in long-haul travel bookings and a 160% increase in short-haul destinations [5] - Popular destinations include Turkey and New Zealand, with a growing trend of foreign tourists visiting China to experience local customs during the Spring Festival [5] Dining and Logistics - The dining sector is seeing robust demand, with restaurants offering special menus and services for the holiday, leading to increased operational activity [6] - The logistics sector is also experiencing a surge, with significant increases in orders for food and other goods, particularly in regions like Shenzhen [7][8]