谁能想到，号称中国最大驾校的东方时尚，上市9年竟把自己玩到了退市边缘？ 如今的股民看着2.34元的股价欲哭无泪，而创始人徐雄却早已赚得盆满钵满，通过减持和股权质押，足足提走35亿。 更讽刺的是，证监会已经给东方时尚下了最后通牒：10个月内追回被徐雄占用的2.2亿资金，否则直接退市。 一边是股民被合法收割后又遭非法挪用，一边是创始人喊着为富当仁却疯狂套现跑路。 这场资本游戏的背后，藏着最赤裸的贪婪与凉薄。 1990年，高中毕业没考上大学的徐雄，进了天桥宾馆当服务员，这家当年与北京饭店齐名的高级酒店，让脑子活络的徐雄嗅到了商机。 而当同行纷纷跟风入局时，他又敏锐地转向了正在崛起的驾培行业。 每天消耗的酒店用品数量惊人，要是能搭建起供需桥梁，中间商的差价就能赚到手软。 1992年，徐雄果断辞职，搞起了酒店用品供应中心，一头对接酒店，一头联系生产商。 靠着简单粗暴的"赚差价"模式，快速攒下了第一桶金。 彼时的驾培市场早已是红海，北京一地就有200多家驾校，僧多粥少的局面让行业乱象丛生。 教练手握练车资源，学员想多摸方向盘就得送礼塞钱，一辆车挤五六个学员是常态，练半小时等两小时成了普遍遭遇。 深谙酒店服务精髓的徐雄，精 ...

Core Insights - The "post-exam economy" is emerging as a significant trend among graduates, characterized by a surge in consumption related to travel, electronics, and personal development [1][2] - The demand for travel among high school graduates has increased dramatically, with a reported 137% year-on-year rise in bookings during the period from exam completion to college application [2] - The total number of high school graduates in 2025 is approximately 13.35 million, maintaining a historical high, which contributes to the robust growth of the "post-exam economy" [2] Consumption Trends - Graduates are engaging in various forms of consumption that symbolize personal growth and achievement, such as travel, new electronics, and skills development [1] - Parents are increasingly viewing these expenditures as a form of "coming-of-age" celebration for their children, reflecting a cultural shift in how educational milestones are recognized [1][2] Economic Context - The government has implemented supportive policies to stimulate consumption, including a special bond issuance of 300 billion yuan aimed at promoting the replacement of old consumer goods, which is 150 billion yuan more than the previous year [2] - The "post-exam economy" is seen as a natural outcome of these supportive measures and the high number of graduates entering the market [2] Social Responsibility - There is a call for parents, schools, and society to guide graduates towards rational consumption, emphasizing the importance of financial literacy and responsible spending [3] - The need to balance fulfilling desires with instilling values of moderation and investment in the future is highlighted, suggesting a shift towards more sustainable consumption practices [3]

Core Insights - The "post-exam economy" is emerging as a significant trend among high school graduates, characterized by a surge in consumption related to travel, electronic products, and personal development activities [1][8]. Travel Consumption - High school graduates are increasingly engaging in emotional consumption, with travel being a primary focus. For instance, a graduate from Hubei took a spontaneous trip to Chongqing right after the exams, benefiting from various discounts offered to graduates [2][3]. - Data from Ctrip indicates that travel product bookings surged by 88% from June 9 to June 11, with many graduates opting for immediate travel post-exams, viewing it as a rite of passage [3]. Electronic Products - There is a notable increase in "reward-based consumption," particularly in electronic products such as smartphones, computers, and tablets, as parents purchase these items as rewards for their children after exams. Sales of these products have peaked during this period [4]. - Promotions during the 618 shopping festival have further boosted sales, with some products seeing a sales increase of 40% to 50% [4]. Personal Development - Graduates are also focusing on personal development activities, such as obtaining driving licenses and engaging in fitness training. Many graduates are enrolling in driving schools and gyms to prepare for their next life stages [6]. - The demand for corrective procedures, such as vision and dental corrections, has also risen, with Meituan reporting a 108% increase in vision surgery orders and nearly 30% growth in dental procedures [7][8]. Market Trends - The consumption preferences of high school graduates are shifting towards personalized and experiential products, driving market upgrades and product iterations [5]. - The "post-exam economy" is not just a short-term consumption spike but a reflection of the evolving needs and preferences of young consumers, suggesting a need for businesses to adapt and enhance their offerings [8].