Core Insights - The consumption market in Shanghai is thriving during the Year of the Horse, driven by diverse consumer demands and innovative business models, contributing significantly to the city's economic growth [1][4][11] Group 1: Consumer Trends - The integration of traditional and modern elements in consumer products, such as the North Face's Year of the Horse collection and LEGO's themed sets, reflects a blend of local culture and international appeal [4][5] - The trend towards health-conscious and convenient purchasing is evident, with younger consumers favoring instant retail options and innovative food products for the New Year celebrations [7][11] - The demand for cultural and tourism experiences is rising, with Shanghai offering a variety of events and activities to attract both residents and visitors during the holiday season [8][18] Group 2: Policy Support - Shanghai's government is actively enhancing the business environment and consumer spending through targeted policies, including the issuance of service consumption vouchers and financial support for service industries [11][12] - The city aims to increase the service sector's contribution to GDP, with projections showing a rise from 75.5% in 2021 to 79.3% by 2025, indicating a strong focus on service industry growth [11][14] - New measures introduced in 2026 aim to stimulate service consumption and improve the quality of offerings, particularly in sectors like tourism, entertainment, and financial services [12][15] Group 3: Market Dynamics - The integration of various sectors, such as culture, tourism, and commerce, is seen as a key strategy to enhance consumer engagement and stimulate economic growth [17] - The influx of international tourists, particularly younger demographics, is reshaping the consumption landscape, with a notable increase in overnight visitors [18] - The emphasis on creating a seamless consumer experience through innovative service offerings and enhanced supply chains is crucial for sustaining growth in Shanghai's service economy [17][19]

玛戈隆特"繁花新程"马年主题瓷器。 近日，记者走访多个核心商圈，探寻马年风景，感受新春消费市场策马扬鞭、万马奔腾的勃勃生机。 商街商圈"骏马"奔腾 马年新春的上海核心商圈，已然成为大型露天艺术展厅。各大商场不约而同以"马"为创作核心，将公共空间转化为充满故 事性的新春乐园。 在静安嘉里中心广场前，一匹暖黄色小马从展开的书本中跃然而出。这是由罗意威与上海美术电影制片厂联合打造的"盏盏 新年"艺术场景，以山水为幕、灯笼为缀，尽显"中国美学"。 恒隆广场外，红色走马灯装置自带国风韵律，14匹源自甘肃博物馆"铜奔马"灵感的骏马衔尾环旋；中信泰富广场C位 的"MCM小马"身披皮革纹路、背着迷你双肩包，憨态可掬；第一百货商业中心在六合路街区打造9米高的大型艺术装置"逐光跃 梦"，成为南京路步行街上的新晋打卡地标…… 本土品牌国潮涌起 从APEC峰会到进博会，本土高端骨瓷品牌玛戈隆特多次在世界舞台亮相。上周末，品牌再度推出"金葵纳福"与"繁花新 程"两套马年主题瓷器。其中，"繁花新程"以上海市花白玉兰为灵感，簇簇繁花中骏马静立，巧妙融入海派元素。 乐高马年特色主题积木新品"骏马鸿图"。 记者 吴卫群 见习记者 杨爱博 马年 ...