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赛事“热”带动消费“火” 骑行经济活力迸发
Yang Shi Wang· 2025-09-17 07:48
据介绍,目前我国每年举办的各类大众骑行赛事超过2000场,年度参赛人数突破500万人次。 全民健身新潮流 骑行热带动装备等相关消费 入秋以来,越来越多的骑行爱好者选择踩上单车、亲近自然,或环湖缓行,领略湖光秋色;或登山爬坡,探寻秋季的色彩斑斓。 央视网消息:9月17日是世界骑行日。近期,全国多地举办自行车赛事,不仅吸引了国内外的专业选手,也设置大众骑行环节,让更多的 人体验骑游乐趣。 9月15日,2025第十三届环鄱阳湖国际自行车大赛在江西九江开赛,来自33个国家和地区的22支队伍、130多名选手参加。随着骑行越来越 受到大众欢迎,今年比赛期间,当地还专门举办了骑游定向挑战赛、大众骑游体验等57项配套群众体育活动。 在上海,2025环上海·新城自行车赛刚刚落下帷幕,比赛期间,与职业赛同期举办的自行车业余赛,设置了个人计时赛、男子及女子精英 赛等多元赛事类型,吸引近3000名骑行爱好者参赛,其中超半数来自上海以外地区。 中国自行车运动协会秘书长 熊鑫:近年来,各地越来越重视骑行赛事的举办,不仅提升了赛事的规格和影响力,还结合当地的自然风光 和文化特色,打造了一批精品的骑行路线,推动了自行车运动的普及和发展。 据 ...
赛事热、消费火,500万人次、3075亿元!全民健身新潮流 “骑”出经济新热力
Yang Shi Wang· 2025-09-17 04:15
央视网消息:9月17日是世界骑行日。近期,全国多地自行车赛事正火热举办。这些赛事不仅吸引了国内外的专业选手,也设置大众骑行环 节,让更多的人体验骑游乐趣。 9月15日,2025第十三届环鄱阳湖国际自行车大赛在江西九江开赛,来自33个国家和地区的22支队伍、130多名选手参加。 随着骑行越来越受到大众欢迎,2025年比赛期间,当地还专门举办了骑游定向挑战赛、大众骑游体验等57项配套群众体育活动。 中国自行车运动协会秘书长熊鑫表示,近年来,各地越来越重视骑行赛事的举办,不仅提升了赛事的规格和影响力,还结合当地的自然风光和 文化特色,打造了一批精品的骑行路线,推动了自行车运动的普及和发展。 北京某骑行商店负责人宋先生介绍,他们配备了餐饮、咖啡,包括休闲区域,给整个骑行的骑友打造了一个全场景的休闲区域。 全民健身新潮流 骑行装备消费旺 在上海,2025环上海·新城自行车赛刚刚落下帷幕。比赛期间,与职业赛同期举办的自行车业余赛,设置了个人计时赛、男子及女子精英赛等 多元赛事类型,吸引近3000名骑行爱好者参赛,其中超半数来自上海以外地区。 据介绍,目前,我国每年举办的各类大众骑行赛事超过2000场,年度参赛人数突破50 ...
2024野途行业分析报告出炉
Sou Hu Cai Jing· 2025-06-11 08:36
Core Viewpoint - In 2024, the Chinese cycling industry is experiencing significant growth and transformation driven by increased health awareness, policy support, and technological innovation, with cycling evolving into a multifaceted activity that combines sports, social interaction, and environmental consciousness [2] Group 1: Overall Characteristics of Cycling Events in 2024 - The total number of cycling events in China reached 803, comprising 354 competitive events and 449 recreational activities, marking a substantial increase, particularly in recreational activities which doubled [5] - The popularity of cycling activities continues to rise, with approximately 9.95 million cycling enthusiasts in 2024 [5] - Professional races are steadily increasing, while the number of amateur races has nearly doubled, showcasing a diverse range of events [6][8] - More brands are investing in event sponsorship, with companies like Xidesheng signing long-term sponsorships for major events [10] - Events are increasingly integrating amateur and professional categories, enhancing engagement through innovative formats and diverse terrains [12] - Chinese athletes have achieved notable successes, including breaking records in youth competitions and winning gold medals at the Paris Olympics [14] Group 2: Analysis of Amateur Cycling Events in 2024 - The majority of events are classified as B and C level, accounting for 81.4% of the total, while D level events have decreased [17] - The top prize money for cycling events includes the "环茶马古道" event with 720,000 RMB, followed by other significant events with prizes ranging from 425,000 to 283,400 RMB [18] - The distribution of event types shows an increasing proportion of road races, with downhill and BMX events also gaining traction under the guidance of the Chinese Cycling Association [21] Group 3: Analysis of Cycling Enthusiasts' Equipment - The cycling gear market is highly competitive, with brands like Sendike maintaining a leading position due to strong brand presence and distribution channels [33] - Shimano remains dominant in the shifting components market, while domestic brands are gradually establishing their presence [38] - The cycling helmet market is characterized by high-value products from brands like KASK and PMT, which cater to various market segments [34][35] - The cycling eyewear market is polarized between high-end professional brands and affordable options, with online platforms like Tmall being key sales channels [37] Group 4: Future Development Directions of Cycling Sports - The integration of amateur leagues into branded events is expected to attract millions of viewers and stimulate related economic activities [51] - The cultivation of professional talent and the establishment of provincial teams aim to enhance competitive levels and align with international standards [53] - Technological innovations are driving the development of lighter electric bicycles and smart bikes equipped with AI and biometric sensors [55] - The domestic high-end bicycle market is expanding, reflecting a shift towards quality upgrades and increased consumer confidence [59]
“两轮”驶向绿色、创新、开放新赛道——来自2025中国国际自行车展览会上的观察
Xin Hua She· 2025-05-07 13:35
Core Insights - The 2025 China International Bicycle Exhibition showcases over 1,500 companies focusing on technological innovation and green development in the bicycle industry [1][2] - The industry is increasingly adopting eco-friendly production processes, including the use of recycled materials and low-energy equipment [2][3] - Innovation is a key theme, with new products like carbon-ceramic brake discs and enhanced chain designs being highlighted [3][4] Industry Trends - The bicycle industry is undergoing a green transformation, with companies implementing sustainable practices throughout their supply chains [2][3] - Companies are utilizing data intelligence to monitor and manage carbon emissions in their supply chains, enhancing their competitiveness in international markets [2][3] - The trend towards lightweight and durable materials is evident, with products like the "SuperDURO" chain showing a 30% increase in durability while being lighter [3][4] Market Expansion - Chinese bicycle manufacturers are increasingly entering international markets, with significant export growth reported [4][5] - Companies like Hebei Tianwang Bicycle Technology Co., Ltd. reported an export revenue of 450 million yuan last year, with expectations to exceed 40 million yuan in April alone [4] - The exhibition attracted suppliers from over 20 countries, indicating a growing interest in Chinese manufacturing capabilities [4][5]