作者 戴莉娟 1月10日，国际高端骑行品牌 SPECIALIZED（业内常称 "闪电"）的京东官方旗舰店发布闭店公告，宣布当日起停止店铺销售，并将于 2026 年 3 月 3 日后完 成全面闭店操作。这一调整随即引发国内骑行圈的关注。 作为全球知名的专业骑行装备品牌，SPECIALIZED 在国内骑行爱好者群体中认知度较高，其京东旗舰店是不少消费者选购公路车、骑行配件的线上渠道之 一。 无独有偶，此前也闪电线下门店宣布关店。2025年12月24日，闪电上海蟠龙天地店宣布闭店。 疫情期间催生的 "大众骑行热"，曾让高端自行车市场迎来爆发式增长，万元级公路车一度供不应求。但 2024 年后，这股热潮快速退潮，市场格局发生根本 性转变。 休闲骑行的跟风用户大量流失，曾经为 "打卡晒图" 购入入门装备的消费者逐渐退场，导致市场需求结构大幅调整。更关键的是，此前快速扩张的高端公路 车市场已趋于饱和，禧玛诺、捷安特等品牌的库存过剩水平已达 20% 至 45%，行业从 "增量扩张" 全面转入 "存量博弈"。 闪电的 "双关店"，本质是市场退烧后，低效渠道与品牌核心需求的矛盾集中爆发。 从线下来看，上海蟠龙天地店这类位于商业 ...

Core Insights - The article highlights the growing popularity of cycling as a lifestyle and social currency, driven by an increasing number of people choosing bicycles for transportation and leisure [1] Group 1: Industry Overview - The bicycle production landscape in China is characterized by a tripartite structure, with major production hubs in Tianjin, Jiangsu, and Guangdong [2] - In 2024, the top five provinces for bicycle shipments on the 运满满 platform are Guangdong, Hebei, Jiangsu, Zhejiang, and Shandong, indicating a balanced distribution of production across regions [2] - The top five cities for bicycle shipments are Tianjin, Huizhou, Shenzhen, Xingtai, and Guangzhou, with Tianjin leading in shipment volume [2] Group 2: Supply Chain Dynamics - The flow of bicycle supplies across provinces reveals distinct patterns, with Guangdong bicycles primarily shipped to Jiangsu, Henan, Zhejiang, Anhui, and Hubei, indicating strong consumer demand in these regions [3] - Tianjin and Hebei bicycles are mainly received by Shandong, Xinjiang, Guangdong, Guangxi, and Hunan, showcasing regional collaboration and trade dynamics [3] - The peak months for bicycle shipments are April, May, and July, aligning with the cycling season [4] Group 3: Specialized Supply Chain - The bicycle supply chain in China exhibits regional specialization, with tire production concentrated in Hebei, Jiangxi, and Tianjin, while wheel manufacturing is centered in Jiangsu and Changchun [5] - Jiangsu and Zhejiang are identified as key manufacturing centers for bicycle components, reflecting the cluster effect in the Yangtze River Delta region [5] - The rise of non-traditional industrial provinces like Jiangxi and Guangxi indicates a shift in the bicycle supply chain from coastal to inland areas, forming a nationwide collaborative network [5] Group 4: Consumer Trends - The demand for bicycle transportation includes not only factory-to-city logistics but also personal user scenarios, such as cross-city cycling and event participation [7] - Personal stories from cycling enthusiasts illustrate the emotional and health benefits associated with cycling, highlighting a cultural shift towards healthier lifestyles and social connections [7]