作者 戴莉娟 1月10日，国际高端骑行品牌 SPECIALIZED（业内常称 "闪电"）的京东官方旗舰店发布闭店公告，宣布当日起停止店铺销售，并将于 2026 年 3 月 3 日后完 成全面闭店操作。这一调整随即引发国内骑行圈的关注。 作为全球知名的专业骑行装备品牌，SPECIALIZED 在国内骑行爱好者群体中认知度较高，其京东旗舰店是不少消费者选购公路车、骑行配件的线上渠道之 一。 无独有偶，此前也闪电线下门店宣布关店。2025年12月24日，闪电上海蟠龙天地店宣布闭店。 疫情期间催生的 "大众骑行热"，曾让高端自行车市场迎来爆发式增长，万元级公路车一度供不应求。但 2024 年后，这股热潮快速退潮，市场格局发生根本 性转变。 休闲骑行的跟风用户大量流失，曾经为 "打卡晒图" 购入入门装备的消费者逐渐退场，导致市场需求结构大幅调整。更关键的是，此前快速扩张的高端公路 车市场已趋于饱和，禧玛诺、捷安特等品牌的库存过剩水平已达 20% 至 45%，行业从 "增量扩张" 全面转入 "存量博弈"。 闪电的 "双关店"，本质是市场退烧后，低效渠道与品牌核心需求的矛盾集中爆发。 从线下来看，上海蟠龙天地店这类位于商业 ...

12月12日，飞天茅台在市场的一批价已跌破1499元，其中整箱价1495元/瓶，散瓶1485元/瓶（参考第三方公号《今日酒价》信息），而拼多多电商补贴价 直接拉到了1399元/瓶。 业内分析人士表示，飞天茅台一批价跌破1499元/瓶，成为名酒保价战一个标志性事件。 记者12月11日询成都一经销商飞天整箱团购价，对方报1530元/瓶。相较不到一个月前，又下跌了100多元。 有酒商表示，茅台价格大幅回落或许会刺激年末酒水消费，带动实际动销，也未必是坏事。 白酒分析师蔡学飞也认为，飞天茅台批发价回落是市场回归理性的重要标志。从积极角度看，价格回落有利于挤出投机泡沫，推动产品回归真实消费需 求。而对经销商而言，短期价差红利消失将倒逼其从"坐商"转向"行商"，通过提升服务与创新营销来构建新的竞争力。 酒业观察家肖竹青则表示，1499元心理防线已击穿，对行业影响深远。他认为，目前社会渠道商因为现金流压力开始牺牲价格换现金流，属于行业性踩 踏，而非单纯平台补贴。一部分即将退出历史舞台的酒商低价甩卖的名酒将是社会名酒价格低价震荡的源泉。 "真正的考验或许在2026年一季报之后，如果春节动销继续疲软，节后社会库存（尤其是被捆绑 ...

Core Viewpoint - The price of Feitian Moutai continues to decline, with wholesale prices dropping below the official guidance price of 1499 yuan per bottle, leading to divergent market opinions on its future trajectory [3][4]. Price Trends - On December 10, the wholesale price of Feitian Moutai fell to 1500 yuan per bottle, and by December 12, it had dropped to 1485 yuan for loose bottles and 1495 yuan for boxed bottles [3]. - Prior to November 20, prices had rebounded to 1655 yuan for loose bottles and 1690 yuan for boxed bottles, with retail prices exceeding 1700 yuan [3]. Market Sentiment - Many distributors and retailers have lost confidence in Moutai's pricing, adopting a quick turnover strategy instead of stockpiling, anticipating that prices will not rebound in the short term [3][4]. - Some distributors believe that the current price fluctuations are less concerning, as the consumer base remains stable regardless of price changes [4]. Impact on Distributors - The pressure from declining prices is primarily affecting Moutai distributors and the company itself, with distributors facing increased financial strain due to the costs associated with various Moutai products [4]. - The scarcity of Moutai distribution rights leads most distributors to choose to weather the storm alongside the manufacturer [4]. Market Rationalization - Analysts suggest that the decline in Feitian Moutai's wholesale price is a sign of market rationalization, which could eliminate speculative bubbles and align prices with genuine consumer demand [4][5]. - The ongoing price drop may compel distributors to shift from a passive to an active sales approach, enhancing service and innovative marketing to build competitive advantages [4].

Core Viewpoint - The recent land auction in Daxing District, Beijing, reflects a cooling trend in the real estate market, with a notable decrease in land prices compared to previous transactions [1] Group 1: Land Auction Details - A land parcel in Xihongmen Town was successfully sold for a total price of 1.904 billion yuan, with a floor price of 30,001 yuan per square meter and a premium rate of 0% [1] - The surrounding area includes the Yipin Xingchuang Yujing Xingcheng project, which was acquired by China State Construction for 4.876 billion yuan at a floor price of 41,467 yuan per square meter, reflecting a premium rate of 15% [1] Group 2: Market Analysis - Zhang Kai, head of land market research at Zhongjian Research Institute, noted that the current auction price is approximately 25% lower than previous transactions in the area, indicating a return to rational pricing in the market [1] - The newly acquired land has a lower plot ratio compared to existing residential projects, providing a solid foundation for developing high-quality residential products [1] Group 3: Future Development Potential - The future development of the Xihongmen East area is significantly dependent on the progress of the Lize Business District and the Capital Business New Area [1] - The upcoming Phase II of Metro Line 19, expected to be operational by 2029, will greatly enhance the connectivity of the region [1]

Core Insights - The Beijing land auction market continues to show a rational trend as evidenced by the recent transaction of the Xihongmen Town 6038 plot, which sold for 1.904 billion yuan at a floor price of approximately 30,000 yuan per square meter [1][2] Group 1: Market Trends - The recent transaction price of the Xihongmen Town 6038 plot indicates a decline compared to previous land sales in the area, reflecting a market return to rationality [2] - The overall land prices in the Daxing District are on a downward trend, with the Xihongmen Town 6038 plot's price being lower than previous transactions [2] Group 2: Plot Characteristics - The Xihongmen Town 6038 plot covers an area of approximately 27,600 square meters with a planned construction area of about 63,500 square meters and a floor area ratio of 2.3 [1] - The plot is strategically located near the planned subway Line 19 East Xihongmen Station, which is expected to enhance transportation convenience [1] Group 3: Development Potential - The future development of the Xihongmen East area is anticipated to rely on the construction progress of the Lize Business District and the Capital Business District [1] - The expected completion of the subway Line 19 in 2029 is projected to significantly improve travel efficiency in the region, potentially injecting new development momentum [1]