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3.33亿人次,15.8%!数据勾勒活力图景 中国成“常来常新”超级目的地
Yang Shi Wang· 2025-07-16 06:32
Group 1 - The core viewpoint of the article highlights a significant increase in inbound and outbound travel in China, with 333 million entries and exits recorded in the first half of the year, marking a 15.8% year-on-year increase [1][11] - The number of foreign visitors reached 38.05 million, reflecting a 30.2% increase compared to the previous year [11] - Visa-free entry for foreign visitors saw a remarkable rise, with 13.64 million entries, up 53.9% year-on-year, driven by expanded visa-free policies and tax refund incentives [12] Group 2 - The growth in foreign tourism is shifting from major cities and well-known attractions to third and fourth-tier cities, indicating a broader distribution of tourist activity [4] - Cultural experience products have emerged as a new highlight in inbound consumption, with bookings for immersive activities like intangible cultural heritage workshops and folk performances surging by 300% [4] - Popularity of traditional performances such as Sichuan opera and Peking opera has increased significantly, with bookings on overseas platforms rising nearly tenfold compared to last year [4] Group 3 - Major entry points like Beijing and Shanghai have seen substantial increases in foreign visitors, with Beijing recording over 2.9 million entries (up 36.5%) and Shanghai receiving 4.25 million tourists (up 38.5%) [6] - Hotel bookings for foreign tourists in key cities have also surged, with increases exceeding 130% in the first half of the year [6] - The appeal of "China tours" and "China shopping" is evolving towards deeper experiences in culture, ecology, and technology, with high-tech products in areas like Shenzhen gaining popularity among foreign visitors [8] Group 4 - The National Immigration Administration issued over 10.64 million ordinary passports and 4.75 million travel documents for residents of Hong Kong, Macau, and Taiwan in the first half of the year [14] - A total of 887,000 visa documents were issued to foreigners, indicating a robust framework for facilitating international travel [14]