Core Viewpoint - The China Guangzhou Cross-Border E-Commerce Fair, organized by the China Foreign Trade Center Group, will take place from June 16 to 18, 2026, serving as a significant platform for connecting domestic and international cross-border e-commerce markets and injecting new vitality into the industry [1][3]. Group 1: Event Overview - The fair is a crucial exchange platform in the cross-border e-commerce sector, coinciding with the rapid growth of the industry [3]. - It will gather numerous cross-border e-commerce enterprises, suppliers, service providers, and industry experts, forming a large and active commercial ecosystem [3]. - The event will provide an excellent opportunity for enterprises to showcase their strengths and products to domestic and international buyers, featuring a wide range of quality goods from fashion apparel to high-tech electronics [3][6]. Group 2: Opportunities for Participants - Suppliers will find more sales opportunities by directly connecting with cross-border e-commerce companies, allowing them to understand market demands and adjust product strategies [3]. - Service providers can showcase their professional services, such as logistics, payment solutions, and marketing, offering comprehensive support to cross-border e-commerce businesses [3]. Group 3: Academic and Networking Aspects - The participation of industry experts will enhance the academic atmosphere of the fair, with forums and seminars sharing the latest industry trends, policy interpretations, and development strategies [6]. - The event will facilitate the connection between domestic and international markets, especially with the ongoing "Belt and Road" initiative, attracting buyers and exhibitors from various countries and regions [6]. Group 4: Activities and Engagement - A series of engaging activities will be held during the fair, including product launches, procurement matchmaking events, and award ceremonies, increasing the event's interactivity and providing more opportunities for display and communication [6]. - The 2026 China Guangzhou Cross-Border E-Commerce Fair is anticipated to bring new opportunities and challenges to the industry, marking a significant development in the cross-border e-commerce sector [6].

Group 1 - The core viewpoint of the article highlights a significant increase in inbound and outbound travel in China, with 333 million entries and exits recorded in the first half of the year, marking a 15.8% year-on-year increase [1][11] - The number of foreign visitors reached 38.05 million, reflecting a 30.2% increase compared to the previous year [11] - Visa-free entry for foreign visitors saw a remarkable rise, with 13.64 million entries, up 53.9% year-on-year, driven by expanded visa-free policies and tax refund incentives [12] Group 2 - The growth in foreign tourism is shifting from major cities and well-known attractions to third and fourth-tier cities, indicating a broader distribution of tourist activity [4] - Cultural experience products have emerged as a new highlight in inbound consumption, with bookings for immersive activities like intangible cultural heritage workshops and folk performances surging by 300% [4] - Popularity of traditional performances such as Sichuan opera and Peking opera has increased significantly, with bookings on overseas platforms rising nearly tenfold compared to last year [4] Group 3 - Major entry points like Beijing and Shanghai have seen substantial increases in foreign visitors, with Beijing recording over 2.9 million entries (up 36.5%) and Shanghai receiving 4.25 million tourists (up 38.5%) [6] - Hotel bookings for foreign tourists in key cities have also surged, with increases exceeding 130% in the first half of the year [6] - The appeal of "China tours" and "China shopping" is evolving towards deeper experiences in culture, ecology, and technology, with high-tech products in areas like Shenzhen gaining popularity among foreign visitors [8] Group 4 - The National Immigration Administration issued over 10.64 million ordinary passports and 4.75 million travel documents for residents of Hong Kong, Macau, and Taiwan in the first half of the year [14] - A total of 887,000 visa documents were issued to foreigners, indicating a robust framework for facilitating international travel [14]