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3.33亿人次,15.8%!数据勾勒活力图景 中国成“常来常新”超级目的地
Yang Shi Wang· 2025-07-16 06:32
Group 1 - The core viewpoint of the article highlights a significant increase in inbound and outbound travel in China, with 333 million entries and exits recorded in the first half of the year, marking a 15.8% year-on-year increase [1][11] - The number of foreign visitors reached 38.05 million, reflecting a 30.2% increase compared to the previous year [11] - Visa-free entry for foreign visitors saw a remarkable rise, with 13.64 million entries, up 53.9% year-on-year, driven by expanded visa-free policies and tax refund incentives [12] Group 2 - The growth in foreign tourism is shifting from major cities and well-known attractions to third and fourth-tier cities, indicating a broader distribution of tourist activity [4] - Cultural experience products have emerged as a new highlight in inbound consumption, with bookings for immersive activities like intangible cultural heritage workshops and folk performances surging by 300% [4] - Popularity of traditional performances such as Sichuan opera and Peking opera has increased significantly, with bookings on overseas platforms rising nearly tenfold compared to last year [4] Group 3 - Major entry points like Beijing and Shanghai have seen substantial increases in foreign visitors, with Beijing recording over 2.9 million entries (up 36.5%) and Shanghai receiving 4.25 million tourists (up 38.5%) [6] - Hotel bookings for foreign tourists in key cities have also surged, with increases exceeding 130% in the first half of the year [6] - The appeal of "China tours" and "China shopping" is evolving towards deeper experiences in culture, ecology, and technology, with high-tech products in areas like Shenzhen gaining popularity among foreign visitors [8] Group 4 - The National Immigration Administration issued over 10.64 million ordinary passports and 4.75 million travel documents for residents of Hong Kong, Macau, and Taiwan in the first half of the year [14] - A total of 887,000 visa documents were issued to foreigners, indicating a robust framework for facilitating international travel [14]
政策红利深度释放激活文旅市场潜力 “China Travel”持续升温解锁多样中国
Yang Shi Wang· 2025-07-16 03:46
Core Insights - The article highlights the significant increase in foreign tourist arrivals in China, driven by visa-free policies and tax refund initiatives, leading to a shift from traditional sightseeing to immersive cultural experiences [1][15]. Group 1: Tourist Trends - Foreign tourists are increasingly engaging in diverse experiences in China, moving beyond mere sightseeing to exploring local culture and traditions [9][17]. - The number of foreign tourists visiting Beijing's Xiushui Street has doubled compared to the same period last year, with sales expected to rise by over 80% [5]. - In Shenzhen's Huaqiangbei, the number of foreign visitors has increased by 50% year-on-year, with daily averages rising from 7,000 to 8,000 in June [7]. Group 2: Cultural Engagement - Tourists are showing a keen interest in cultural products, with a notable demand for traditional Chinese items such as tea cups and chopsticks [3][5]. - Cultural experience products have seen a 300% increase in bookings, with traditional crafts and performances gaining popularity among foreign visitors [15]. - Tourists are seeking deeper cultural understanding, as evidenced by their interest in local lifestyles and historical contexts during guided tours [13][17]. Group 3: Policy Impact - The expansion of visa-free policies and the enhancement of travel convenience have contributed to a substantial rise in foreign tourist numbers, with Beijing and Shanghai seeing increases of 36.5% and 38.5% respectively [17]. - The article emphasizes that these policy changes are making China an increasingly attractive destination for international travelers, showcasing a more vibrant and authentic image of the country [17].