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海南文旅市场亮出特色“消费名片” 旅游消费活力不断增强
Yang Shi Wang· 2025-12-20 07:52
央视网消息:近年来,海南文旅产业规模和质量持续提升,旅游消费活力不断增强。在海南自贸港相关政策推动下,国际旅游消 费中心建设有哪些新进展?全岛封关运作又将带来哪些变化?来看记者对海南省旅游和文化广电体育厅厅长陈铁军的采访。 近年来,海南加快推进国际旅游消费中心建设,全省旅游业总收入从2018年的950.16亿元增长到2024年的2040.14亿元,实现规模 翻倍。旅游业对GDP的综合贡献率由2018年的27.3%提升到2024年的33.4%。 海南省旅游和文化广电体育厅厅长 陈铁军:"免税购物""高端医疗""留学海南"三张消费名片实现能级跃升。优质旅游产品供给更 加丰富,免税购物、航天研学、康养度假、文旅演艺等特色业态蓬勃发展,满足了游客多元化、高品质的消费需求。 截至2025年11月,海南省累计开通境外客运航线82条,覆盖俄语区核心城市、东南亚主要客源地及港澳台地区,欧美远程航线已 开通5条。 总台央视记者:随着海南自贸港启动全岛封关运作,未来在人员自由进出便利方面将进入怎样的新阶段? 海南省旅游和文化广电体育厅厅长 陈铁军:人员进出自由便利将进入"政策更优、流程更畅、体验更佳"的新阶段。当前推进重 点一是 ...
鲁闻道丨加快核心商圈升级,提升消费市场活力
Sou Hu Cai Jing· 2025-05-21 12:39
Core Viewpoint - Weifang City is focusing on creating a vibrant and fashionable urban commercial environment by optimizing commercial layouts and enhancing consumer services, resulting in the establishment of several new consumption scenarios and business models [1][3][5] Group 1: Optimization of Commercial Layout and Business Types - The city is developing multi-layered commercial circles, with the Taihua Circle targeting young and fashionable consumers, and the Gude Plaza focusing on leisure, shopping, and entertainment [3] - There are currently 36 commercial streets in the city, including one provincial-level demonstration pedestrian street, which are being enhanced to attract more visitors and boost night economy [3][9] - The city encourages hardware upgrades in existing commercial areas and the introduction of diverse service formats to meet quality consumption demands [3][5] Group 2: Brand Introduction and Cultivation - Policies are in place to attract well-known domestic and international brands to establish flagship and experience stores in Weifang, enhancing the quality of consumer offerings [5] - The city is actively promoting the development of local brands, including the addition of eight new "Weifang Time-honored Brands" this year [5] Group 3: Environmental Quality Improvement - The public transportation network has been optimized to support the commercial development, with 136 routes covering core commercial areas [7] - Night transportation services are being expanded to facilitate night economy activities, with new routes established in high-traffic areas [7] - Efforts are being made to enhance the cleanliness and aesthetic appeal of commercial areas, including improved sanitation and lighting [7] Group 4: Cultural and Leisure Atmosphere Enhancement - Various cultural activities are regularly organized to engage citizens and elevate the cultural quality of commercial areas [9] - The city is promoting the development of unique street characteristics and enhancing public spaces to create a comfortable leisure environment [9] - New consumption formats such as digital and green consumption are being encouraged to innovate diverse consumption scenarios [9] Group 5: Smart Commercial Circle Development - Weifang is advancing the smart commercial circle initiative, with a focus on innovative applications in management, services, and marketing [11] - The city is supporting the smart upgrades of key commercial areas, including the establishment of digital infrastructure for enhanced consumer experiences [11]