Core Insights - The article discusses the transition of Great Wall Motors' Wei brand to a fully direct sales model, phasing out the existing dealership system and rebranding "长城智选" stores to "魏牌新能源" [2][8] - This shift aims to enhance brand identity and streamline operations, positioning Wei as the closest brand to new energy vehicle startups within Great Wall's ecosystem [2][8] Group 1: Direct Sales Model Implementation - Great Wall Motors will fully adopt a direct sales model for the Wei brand by the end of October, terminating the existing dealership model [2] - The transition includes the complete withdrawal of the Tank brand from the Wei sales channel, allowing stores to focus solely on Wei products [2][8] - The direct sales strategy is part of a broader initiative to improve customer experience and brand positioning, as articulated by company executives [7][8] Group 2: Market Strategy and Expansion - The Wei brand is expanding its direct sales presence, with plans to increase the number of direct sales stores to 500 across over 300 cities, focusing on second and third-tier markets [9] - In September, Wei delivered 11,000 vehicles, marking a 63% year-on-year increase, and a total of 64,000 vehicles delivered from January to September, representing a 96% growth [9] - The strategic shift aims to capture market share in areas where competitors like Li Auto and Aito have not yet solidified their presence [9] Group 3: Challenges and Financial Implications - The transition to a direct sales model has led to increased sales expenses, which rose by 63.31% to 5.036 billion yuan in the first half of 2025, while net profit decreased by 36.39% [9][10] - The direct-to-consumer (DTC) model requires a significant organizational transformation, which poses challenges for traditional automakers compared to simply establishing direct sales outlets [10]

Core Insights - Great Wall Motors achieved a record high sales performance in August 2025, selling 115,558 new vehicles, representing a year-on-year increase of 22.33% [1] - The sales of new energy vehicles reached 37,495 units in August, marking a significant year-on-year growth of 50.92% [1] Sales Performance - Cumulatively, from January to August 2025, Great Wall Motors sold 789,719 new vehicles, which is a 5.94% increase compared to the same period last year [1] - The total sales of new energy vehicles from January to August 2025 reached 232,502 units [1] Brand Contributions - The Haval brand was the main contributor to the growth, with August sales of 68,912 units, reflecting a year-on-year increase of 22.69% [1] - The Wey brand's new energy vehicle sales surged to 8,028 units in August, showing a substantial year-on-year growth of 167.51% [1] - Tank SUVs sold 20,022 units in August, achieving a year-on-year increase of 22.46% [1] - The Ora brand recorded sales of 5,223 units, with a month-on-month growth of 21.47% [1] - Great Wall's pickup trucks sold 13,322 units, with a global cumulative sales figure reaching 2.812 million units [1]