21世纪经济报道记者 焦文娟 长城直营渠道调整迎来新进展。 《21汽车·一见Auto》从多位接近魏牌的渠道人士处获悉，10月底，魏牌将完全采用直营模式运营，原 有的经销商模式将陆续终止，同时原"长城智选"门店正陆续更换招牌为"魏牌新能源"。 有魏牌渠道人士告诉《21汽车·一见Auto》，未来长城的直营门店将逐步统一门店标识为魏牌新能源， 以展示品牌2.0的新面貌。这意味着，魏牌将成为长城汽车体系内，最接近新势力直营业态的品牌。 广州、北京及上海魏牌销售人士告诉《21汽车·一见Auto》，坦克700已全部转交经销商网络销售，坦克 品牌正式撤出魏牌渠道。"我们店里以后只卖魏牌，这样我们的培训和讲解都能更专注。"一位上海门店 负责人表示。 这并非临时起意。早在今年5月，魏牌总经理冯复之就已向媒体透露，坦克品牌将退出长城"智选"体 系。长城汽车决心将长城智选改造为魏牌的专属渠道。 就上述核心信息，《21汽车·一见Auto》与长城方面已进行官方确认。 All in 直营，告别"双销"内耗 两种渠道分工明确：直营体系承担树立品牌形象、统一服务标准与用户体验的职能；授权经销商则凭借 其地域覆盖与运营灵活性，帮助车企快速扩大 ...

Core Insights - Great Wall Motors achieved a record high sales performance in August 2025, selling 115,558 new vehicles, representing a year-on-year increase of 22.33% [1] - The sales of new energy vehicles reached 37,495 units in August, marking a significant year-on-year growth of 50.92% [1] Sales Performance - Cumulatively, from January to August 2025, Great Wall Motors sold 789,719 new vehicles, which is a 5.94% increase compared to the same period last year [1] - The total sales of new energy vehicles from January to August 2025 reached 232,502 units [1] Brand Contributions - The Haval brand was the main contributor to the growth, with August sales of 68,912 units, reflecting a year-on-year increase of 22.69% [1] - The Wey brand's new energy vehicle sales surged to 8,028 units in August, showing a substantial year-on-year growth of 167.51% [1] - Tank SUVs sold 20,022 units in August, achieving a year-on-year increase of 22.46% [1] - The Ora brand recorded sales of 5,223 units, with a month-on-month growth of 21.47% [1] - Great Wall's pickup trucks sold 13,322 units, with a global cumulative sales figure reaching 2.812 million units [1]