Core Insights - The transformation of the off-road vehicle market in Alxa League is highlighted, showcasing the shift from foreign brand dominance to the emergence of domestic brands like Great Wall Motors [2][4] - Great Wall Motors has evolved from a vehicle manufacturer to an off-road ecosystem builder, emphasizing its commitment to enhancing user experience and community engagement [4][6] Group 1: Market Transformation - The presence of 1001 tank SUVs at the event signifies a significant change in the off-road vehicle landscape, contrasting sharply with the foreign brand dominance observed in 2016 [2] - Great Wall Motors has established a desert off-road testing base, marking its transition to an off-road ecosystem builder, moving beyond just manufacturing vehicles [4] Group 2: Community Engagement - Great Wall Motors emphasizes user service and community building over mere sales figures, focusing on how to better serve off-road enthusiasts [6] - Initiatives like the "Dune Guardians" campaign reflect the company's commitment to environmental responsibility and community involvement among off-road vehicle owners [8] Group 3: User Experience and Education - The event featured professional drivers sharing off-road driving techniques, enhancing user experience and promoting safe practices [11][12] - Great Wall Motors aims to democratize off-roading, making it accessible to a broader audience through immersive experiences and educational programs [14] Group 4: Brand Loyalty and Market Position - The company's dedication to off-roading has garnered significant consumer recognition, positioning Great Wall Motors as a leader in the niche market [17] - The Alxa Off-Road Heroes event has become a hallmark of user engagement, attracting participants from various regions and solidifying the brand's market presence [17]

Group 1 - Great Wall Motors achieved record sales in September, selling 133,600 vehicles, a year-on-year increase of 23.29% [2] - From January to September, Great Wall Motors sold 923,400 vehicles, reflecting a year-on-year growth of 8.15% [2] - In September, sales of Great Wall's new energy vehicles reached 46,000 units, up 52.55% year-on-year, setting a new record [2] Group 2 - The company sold 36,200 vehicles priced above 200,000 yuan in September, marking a year-on-year increase of 28.80% [2] - Great Wall's overseas sales reached 50,300 units in September, a year-on-year increase of 13.98%, surpassing 50,000 units for the first time [2] - The sales of the "Boxy" models reached 63,400 units in September, up 37.31% year-on-year, leading the boxy vehicle market [2] Group 3 - Great Wall Motors is actively pursuing a global strategy, recently hosting the "GWM TECH DAY" in Australia to showcase its technology [3] - The event highlighted the Hi4 hybrid four-wheel drive platform and the launch of the Tank 500 Hi4-T in Australia [3] - As of August 2025, Great Wall Motors sold 34,398 vehicles in Australia, a year-on-year increase of 23%, achieving a market share of 4.2% [3]

Core Insights - Great Wall Motors achieved a record high sales performance in August 2025, selling 115,558 new vehicles, representing a year-on-year increase of 22.33% [1] - The sales of new energy vehicles reached 37,495 units in August, marking a significant year-on-year growth of 50.92% [1] Sales Performance - Cumulatively, from January to August 2025, Great Wall Motors sold 789,719 new vehicles, which is a 5.94% increase compared to the same period last year [1] - The total sales of new energy vehicles from January to August 2025 reached 232,502 units [1] Brand Contributions - The Haval brand was the main contributor to the growth, with August sales of 68,912 units, reflecting a year-on-year increase of 22.69% [1] - The Wey brand's new energy vehicle sales surged to 8,028 units in August, showing a substantial year-on-year growth of 167.51% [1] - Tank SUVs sold 20,022 units in August, achieving a year-on-year increase of 22.46% [1] - The Ora brand recorded sales of 5,223 units, with a month-on-month growth of 21.47% [1] - Great Wall's pickup trucks sold 13,322 units, with a global cumulative sales figure reaching 2.812 million units [1]

Core Viewpoint - Great Wall Motors is focusing on high-end new energy vehicles through its WEY brand, emphasizing a long-term development strategy and showcasing its commitment to the high-end market in the annual shareholder meeting [1][6]. Group 1: Strategic Development - The chairman emphasized a "full-scenario, full-power product matrix" strategy, which is reflected in WEY's product line, covering both MPV and SUV segments [3]. - The introduction of the new high-end models, "Gao Shan" and "Lan Shan," has shown initial success in the high-end new energy market, indicating the effectiveness of Great Wall's high-end strategy [3][6]. Group 2: Technological Advancements - WEY serves as a key platform for Great Wall's technological advancements, particularly in intelligent driving and smart cockpit systems, enhancing the user experience [5]. - The company has established a leading position in intelligent driving technology, with the new models featuring advanced systems like L2+ level autonomous driving [5]. Group 3: Global Expansion - Great Wall is pursuing a global strategy, with WEY collaborating with other brands like Haval and Tank to enhance international market presence, supported by an overseas sales network exceeding 1,400 locations [5]. - The upcoming production of the Brazilian factory in 2025 is expected to facilitate WEY's entry into emerging markets for high-end new energy vehicles [5]. Group 4: Supply Chain Optimization - The optimization of the supply chain is crucial for ensuring the quality of WEY products, with a focus on stable supply and excellence in core components [5]. - Collaborative relationships with supply chain partners are established to support the high-end positioning of WEY products, covering essential systems from battery to intelligent driving hardware [5].

Investment Rating - The report assigns an "Outperform" rating to Great Wall Motor, expecting a relative return exceeding 10% over the next 12-18 months [20]. Core Viewpoints - Great Wall Motor emphasizes a long-term strategy focused on building a high-value vehicle portfolio for global expansion, prioritizing product and service reliability over rapid growth [2][7]. - The company aims to deepen its multi-powertrain platform strategy, promoting "one vehicle, multiple powertrains" to cater to diverse market needs, especially in regions with limited electricity infrastructure [2][8]. - In 2024, Great Wall anticipates vehicle sales of 1.23 million units, a 0.4% year-on-year increase, with revenue projected at RMB 202.2 billion, reflecting a 16.7% growth, and net profit expected to reach RMB 12.69 billion, marking an 80.8% increase [2][7]. - The company's globalization strategy focuses on "ecological overseas expansion," with over 1,400 overseas sales channels and cumulative exports surpassing 1.9 million units, targeting over one million units in overseas sales by 2030 [2][8]. Summary by Sections Company Strategy - Great Wall Motor reaffirms its commitment to long-termism, aiming for high-quality market share and product reliability, even at the cost of slower growth [2][7]. - The company plans to launch several key models in 2025, including the Tank SUV for urban markets, alongside expanding its product matrix with WEY, Haval, ORA, and pickup series [2][8]. Performance Metrics - In 2024, Great Wall expects to achieve vehicle sales of 1.23 million units, a slight increase of 0.4% year-on-year, with revenue projected at RMB 202.2 billion, up 16.7%, and net profit anticipated at RMB 12.69 billion, an increase of 80.8% [2][7]. Brand Development - WEY, as a key brand in Great Wall's premium strategy, has shown significant growth, with May sales reaching 6,161 units, a 115.3% year-on-year increase, and cumulative deliveries of 24,297 units in the first five months, up 44% [3][9]. - The brand is enhancing its product and design competitiveness through increased R&D and marketing investments, and is expected to drive growth through product diversification and ecological globalization [3][10].

Core Viewpoint - Great Wall Motors showcases its innovative Hi4 hybrid system and 4.0TV8 engine, emphasizing a strategy that integrates internal combustion engines with electric systems to meet diverse global market demands [1][3]. Group 1: Global Market Strategy - Great Wall Motors categorizes global markets into three segments: China, developed markets (US, Europe, Japan, South Korea), and over 170 other countries, aiming for tailored product offerings in each [3]. - The company emphasizes a unified standard of product quality and service across all markets, focusing on precise adaptation to local needs [3]. Group 2: Product Development Focus - The company believes that PHEV and hybrid models are more suitable for primary and commuting vehicle scenarios, while BEV is ideal for short-distance commuting [3]. - Great Wall Motors is committed to the hybrid route for family vehicles, highlighting the unique driving pleasure offered by larger displacement engines [3]. Group 3: Globalization and Brand Strategy - Great Wall Motors has been proactive in global expansion since 1997, implementing a localized production and operational strategy [5]. - The company aims to enhance its high-end brand presence globally, particularly in the luxury off-road segment with its Tank SUV, while also empowering its Haval and Great Wall pickup brands [5]. - The year 2025 marks the beginning of the "One Great Wall" brand strategy, focusing on ecological overseas expansion and localized deep cultivation [5].

Core Viewpoint - In 2024, Great Wall Motors achieved record highs in revenue and net profit, but domestic sales declined by 14.8% [2][4]. Financial Performance - Great Wall Motors reported a revenue of 202.195 billion yuan, a year-on-year increase of 16.73%, and a net profit of 12.69 billion yuan, up 80.7% [2][4]. - The company's gross margin reached 19.51%, an increase of 1.36 percentage points from the previous year [2][4]. - The average revenue per vehicle increased by 23,000 yuan to 163,800 yuan, marking a record high [2][4]. Sales Performance - Total sales for Great Wall Motors reached 1.2345 million units, a slight increase of 0.37% year-on-year [2][4]. - Domestic sales fell to 780,000 units, a decline of 14.8%, with SUV and pickup sales also decreasing [9][10]. - In contrast, competitors like BYD and Geely saw significant increases in domestic sales, with BYD up 38.6% and Geely up 25% [9][10]. Overseas Expansion - Overseas sales grew to 454,000 units, accounting for 36.8% of total sales, with a year-on-year increase of 44.61% [4][7]. - Revenue from overseas markets reached 80.3 billion yuan, a 51.1% increase, making up 39.7% of total revenue [4][7]. - Russia emerged as the largest overseas market, with sales of 220,000 units, contributing significantly to profitability [4][7]. Product Strategy - The Haval brand contributed the most to sales, with 707,000 units sold, but its revenue contribution was lower than expected [5][6]. - The Tank SUV and Wey brand electric vehicles significantly boosted profits, with Tank SUVs accounting for 28% of profit contribution despite lower sales [6][7]. - Great Wall Motors has focused on high-margin models, leading to an increase in average revenue per vehicle [5][6]. Challenges and Concerns - Three of Great Wall Motors' five brands saw a decline in sales, raising concerns about its market position [9][10]. - The company faces challenges in maintaining profitability amid declining domestic sales and increasing competition [10][11]. - Future uncertainties in the Russian market due to potential tariff changes could impact overseas sales [11][12]. Strategic Initiatives - Great Wall Motors plans to accelerate international expansion and enhance its electric vehicle offerings [12][13]. - The company aims to establish a comprehensive market presence in various regions, including Europe and Southeast Asia [12][13]. - A focus on developing self-research capabilities in smart driving and intelligent services is also part of the strategy [12][13].