清远鸡叻！天农 集团获评十五运 优秀供应商_南 方+_南方plus 近日，第十五届 全国运动会暨残 特奥会圆满落下 帷幕。作为本届 赛事鸡肉产品供 应商，广东天农 集团股份有限公 司（下称"天农 集团"）凭借 "零 断供、零延误、 零差错" 的卓越 表现，圆满完成 总计170吨高品 质鸡肉产品的供 应保障任务，在 12月19日广州举 办的运动员食品 总仓保供总结答 谢暨合作品牌发 布会上，正式荣 获"十五运和残 特奥会优秀供应 商"称号，以稳 健实力彰显国家 级赛事保障担 当。 等特点，备受消 费者青睐。2022 年来，清远着力 打造五大百亿级 现代农业产业， 以工业思维、系 统思维发展农 据介绍，第十五 届全运会覆盖广 东、香港、澳门 三大赛区19座城 市，作为国内规 格最高、规模最 大的综合性体育 盛会，对食材的 安全性、营养 性、可追溯性提 出了前所未有的 严苛要求。 清远鸡，是广东 省清远市特产、 中国国家地理标 志产品，有着上 千年的养殖历 史，是清远宝贵 的农业地方品种 资源。"清远 鸡"俗称清远麻 鸡，被列入《中 国家禽品种志》 27个优质品种之 一，作为中国特 优质地方土鸡品 种，清远鸡外形 ...

Core Viewpoint - The article highlights the success story of Tian Nong Group, a leading provider of Qingyuan chicken in China, emphasizing its innovative breeding techniques, strong market presence, and expansion into the pig farming industry, while also addressing the challenges faced in the agricultural sector due to market fluctuations and environmental factors [6][19][34]. Group 1: Company Overview - Tian Nong Group was founded by a couple with a background in animal nutrition, who identified a gap in domestic agricultural breeding technology and seized the opportunity to protect the Qingyuan chicken breed [6][10][12]. - The company has become the largest supplier of Qingyuan chicken in China, with a market share of 59.3% as of 2024, indicating its dominance in the industry [19][21]. - Tian Nong's business model includes a complete industry chain from breeding to sales, ensuring quality control and efficiency [21][24]. Group 2: Product and Market Strategy - The core products of Tian Nong include Qingyuan chicken, live pigs, and related meat products, with a significant focus on expanding its market reach [18][25]. - The company has developed specialized breeding lines for Qingyuan chicken, increasing the original stock from 8,000 to 38,000, while maintaining the breed's unique characteristics [18][19]. - Tian Nong has established partnerships with over 4,000 local farmers, ensuring a steady supply of chickens while providing farmers with a reliable income [24][25]. Group 3: Financial Performance - Tian Nong's net profit has shown significant volatility, with figures fluctuating from 3.41 billion RMB in 2022 to a loss of 6.69 billion RMB in 2023, before rebounding to 8.9 billion RMB in 2024, largely influenced by the pig market prices [34][36]. - The revenue from the pig farming segment has become a major contributor to the company's income, accounting for 65.5% to 67.1% of total revenue from 2022 to 2024 [31][32]. Group 4: Future Prospects - The company aims to expand its processing capabilities and develop a diversified consumer ecosystem, including the establishment of a smart agricultural product processing park in Chongqing [38][39]. - Tian Nong is also exploring high-value downstream industries, such as ready-to-eat meals and partnerships with restaurants, to enhance its market presence [40][41]. - The company faces challenges from market cycles and price fluctuations, necessitating a strategic approach to navigate the agricultural industry's inherent volatility [34][44].