Core Viewpoint - Mixue Ice City has achieved a significant victory in its intellectual property rights enforcement action in Hong Kong, with the High Court ruling against six companies for trademark infringement [2][4]. Group 1: Legal Proceedings - The Hong Kong High Court ruled on December 19, 2025, that six companies were found to have committed trademark infringement against Mixue Group [2]. - The court ordered the defendants to cease using names that include "Mixue Ice City" and to bear the legal costs of the case [2][4]. - The six infringing companies are registered in Hong Kong and exhibit characteristics typical of "shadow companies," including similar names and shared addresses with their company secretaries [3]. Group 2: Trademark and Brand Recognition - Mixue Group has been operating under the "Mixue Ice City" brand since 1999 and registered the trademark in mainland China in 2009 [2][3]. - The company has established a high level of consumer recognition for its brand, which includes various designs and combinations of the "Mixue" trademark [3]. - The defendants' use of similar names was intended to mislead the public into believing there was a connection with Mixue Group, constituting trademark infringement [3][4]. Group 3: Court Findings - The presiding judge confirmed that Mixue Group has demonstrated significant goodwill and reputation associated with the "Mixue Ice City" and "Mixue" trademarks [4]. - The court found that the defendants' actions could lead the public to mistakenly associate their businesses with Mixue Group, resulting in potential losses for the plaintiff [4].

Core Viewpoint - The "Mixue" brand, operated by Mixue Group, has achieved a significant legal victory in Hong Kong against six companies that were found to infringe on its intellectual property rights by using similar names [1][4]. Group 1: Legal Proceedings - The Hong Kong High Court ruled on December 19, 2025, that the six defendant companies were guilty of trademark infringement [1]. - The court ordered the defendants to cease using names that include "Mixue" and to bear the legal costs associated with the case [1][4]. - The defendants, all private limited companies registered in Hong Kong, exhibited characteristics typical of "shadow companies," such as having similar names to Mixue Group and sharing the same registered addresses as their company secretaries [4]. Group 2: Brand Background - Mixue Group has been operating under the "Mixue" brand since 1999, focusing on the production and sale of fresh juice, tea drinks, and ice cream [3]. - The company first applied for trademark registration of "Mixue" in mainland China on March 31, 2009, and received approval on October 7, 2010 [3]. - Mixue Group has registered various forms of the "Mixue" trademark in mainland China, Hong Kong, and other jurisdictions, establishing a high level of consumer recognition [3]. Group 3: Infringement Claims - Mixue Group claimed that the six defendant companies aimed to mislead the public into believing they were associated with Mixue Group, constituting trademark infringement [3][4]. - The High Court found that the defendants did not respond to court summons or attend the hearings, leading to a presumption of acknowledgment of Mixue Group's claims [4]. - The court confirmed that Mixue Group has established goodwill and reputation associated with the "Mixue" brand, and the defendants' actions could lead to public confusion regarding the origin of their products [4].