Group 1: Tourism and Cultural Industry Upgrade - The winter tourism experience in Jilin Province's Ji'an has evolved, combining "ice and snow" with border tourism, attracting significant visitor interest during the 2026 Spring Festival [2][14] - The local government has implemented urban lighting projects that enhance nighttime economy, transforming public spaces into visually impactful tourist attractions [2][14] - There has been a noticeable shift in local product offerings, with traditional items being repackaged into more appealing formats, reflecting a growing brand awareness among local businesses [2][14] Group 2: Infrastructure Development - Recent investments in infrastructure, particularly in the G331 National Road, have improved transportation efficiency, reducing friction costs in regional economic activities [6][18] - The enhanced transportation network connects Ji'an to major cities like Shenyang and Changchun, facilitating better logistics and information flow [6][18] Group 3: County-Level Consumption Changes - The retail landscape in Ji'an is undergoing significant transformation, with major brands from first-tier cities entering the market, leading to increased competition and improved service standards [7][19] - Local businesses are demonstrating resilience and innovation, adapting to the presence of chain brands by offering unique products and experiences that cater to both local tastes and modern trends [7][19] - Social dining experiences, such as communal gatherings around hot pots, remain popular, indicating a strong consumer willingness to spend on social interactions rather than just products [7][19]

35家吉林参展商带来的数百款特色商品摆满了展台：珍稀的鹿茸系列透着高端滋补品的质感，适合 送给长辈；人参鹿珍酒、破壁灵芝孢子粉、鹿胶肽等养生好物，成了年货清单的热门之选；还有榛蘑、 秋木耳、松子这些东北山珍，干香扑鼻，是炒菜、煲汤的好搭档。金黄饱满的黄糯玉米吸引了不少市民 驻足，"这个品种的玉米确实好吃，每天蒸两根当早餐，健康又饱腹！"一位阿姨边尝边往购物袋里装。 更让人眼前一亮的是吉林参品的创新吃法——参鸡汤鲜香浓郁，人参锅包肉外酥里嫩带着参香，黑 参咖啡、黑参黄精茶打破了传统参品的食用场景，鲜参蜜片更是开袋即食，方便又滋补。 "以前觉得吃人参麻烦，现在做成零食和饮品，年轻人也爱尝！"现场工作人员说，从传统滋补品到 日常零食，这次展销把吉林特产的多样性展现得淋漓尽致。 "黑参咖啡第一次见，得尝尝鲜！""这个人参面膜蛮好的，人参护手霜也来两支试试……"2月2日上 午，印悦里运河广场店人声鼎沸，阵阵香气从展区飘出——由吉林省"吉字号"特色产业高质量发展工作 专班、杭州联华华商集团联合主办的2026"吉字号"特产全国行杭州站暨"吉品参入浙里香·联华好物送健 康"展销活动，给杭州人过年增添了不少好物。展销活动持续到 ...