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“2025成都进口嘉年华”系列活动即将启动 打造上百个进口消费特色场景
Si Chuan Ri Bao· 2025-08-15 06:28
Group 1: Event Overview - The "2025 Chengdu Import Carnival" series aims to enhance Chengdu's status as an international consumption center and establish it as a hub for imported goods [1][2] - The first event, themed "Summer Global GO," will take place from August 15 to 17, featuring a variety of high-quality imported products from around the world [2][3] - The event will include a "Country Recommendation Officer" mechanism, where representatives from consulates and trade promotion agencies will promote their respective countries' products [2][3] Group 2: Economic Impact - Chengdu's foreign trade import and export total reached 427.47 billion yuan in the first half of the year, a year-on-year increase of 9.4% [6] - Notable increases in imports include fresh salmon at 560 million yuan (up 31.9%) and lobster at 490 million yuan (up 321%) [6] - The series of activities is expected to stimulate local consumption and enhance the city's economic vitality [6] Group 3: Consumer Engagement - The event will feature interactive experiences and product showcases from key enterprises, enhancing consumer engagement and satisfaction [3][4] - The activities will coincide with the Chengdu World University Games, integrating sports events with local consumption to boost visitor spending [5][7] - The "GO" guide will provide detailed information on popular imported products and brands, facilitating consumer navigation and enhancing the shopping experience [2][6] Group 4: Digital and Social Media Influence - The event is expected to leverage social media platforms to drive consumer interest and engagement, as evidenced by a significant increase in video content related to Chengdu [7][8] - The online-to-offline conversion of consumer interest is being actively pursued, with a notable increase in restaurant orders linked to social media engagement [7][8] - The overall transaction volume for dining and entertainment in Chengdu has seen substantial growth, indicating a robust consumer market [8]
“进”显时尚,“蓉”购全球,“2025成都进口嘉年华”即将启幕
Sou Hu Cai Jing· 2025-08-14 03:08
Group 1 - The core objective of the "2025 Chengdu Import Carnival" is to enhance the city's international consumption center capabilities and convert market potential into economic benefits through increased import scale [2] - The series of events will take place from August to November, aiming to capture consumer trends and link consumption with trade, thereby promoting stable and optimized foreign trade [2][11] - The first event, themed "Summer Global GO," will be held from August 15 to 17, featuring an import goods market that showcases high-quality products from around the world [3][9] Group 2 - The activities will focus on meeting the diverse and personalized demands of young consumers, who are seen as the main force in the consumption market [6] - The event will invite representatives from consulates and trade promotion agencies to act as "Country Recommendation Officers," promoting unique products from their respective regions [7] - Various enterprises will participate in the event to explore new consumer demands and enhance the import market [8] Group 3 - The series of activities will create a synergistic effect, coinciding with other major events such as the Chengdu Universiade and various seasonal activities, to stimulate new consumption [9][10] - A total of 100 unique import consumption scenarios will be developed across 23 districts, integrating local industry advantages and consumer trends [10] - The event will feature immersive experiences, allowing consumers to engage with high-quality imported products and understand the purchasing options available in Chengdu [10] Group 4 - Two supply-demand matching events will be organized in August and November to facilitate international and domestic market transitions, promoting a streamlined import trade path [11] - The import supply-demand matching meetings will focus on popular imported consumer goods, aiming to optimize supply structures and promote consumption upgrades [11] - Chengdu's foreign trade has shown significant growth, with a total import-export volume of 427.47 billion yuan in the first half of the year, reflecting a 9.4% year-on-year increase [11][12] Group 5 - Chengdu is continuously improving its international business environment, with significant increases in passenger and cargo throughput at its airports and a leading position in the operation of China-Europe freight trains [12] - The city aims to enhance its "soft" services for import entities, further supporting the growth of its international trade capabilities [12]