Core Insights - The article highlights the surge of global brands entering Tmall International ahead of the major shopping event, Double 11, with 1,724 overseas brands opening their first stores by Q3 2025, and a notable increase in new brand entries in September, which saw a 16% month-on-month growth [1][4]. Group 1: Brand Entry and Growth - In Q3 2025, 657 new overseas brands joined Tmall International, averaging 7 new brands per day [1]. - The new brands come from 43 countries, with the highest numbers from the US, South Korea, Australia, Japan, and New Zealand; South Korea showed the fastest growth rate, exceeding 40% year-on-year [1][4]. - The most popular categories for these brands include oral anti-aging, ingredient skincare, infant nutrition, pet health, and hair care, indicating a strategic focus on trending consumer demands [1]. Group 2: Sales Performance and Consumer Engagement - Brands like Weverse Shop, which entered Tmall International in June, quickly achieved sales exceeding 3 million, demonstrating the platform's effectiveness in reaching import-hungry consumers [4]. - The Tmall International Global Rising Star Brand List for Q3 2025 features brands like COVERNAT, BORJOMI, and Moonwalkers, selected based on business scale, brand influence, and consumer preference [5]. Group 3: Product Strategy and Market Positioning - COVERNAT targets young Chinese consumers with personalized offerings, ensuring sufficient stock for the Double 11 event [8]. - BORJOMI, known as the "Hermès of water," launched its products in August and quickly became a bestseller, planning to introduce new flavors for Double 11 to meet rising demand [8]. - Moonwalkers aims to introduce its AI-powered footwear to tech-savvy Chinese consumers during Double 11, enhancing brand visibility [8]. Group 4: Support Policies for Overseas Brands - Tmall International has implemented various support measures for overseas brands, including increased commission rebates and a "shared deposit" policy that reduces the entry barrier by cutting the flagship store deposit by 50% [9]. - As Double 11 approaches, Tmall is enhancing its support initiatives to streamline the cross-border supply chain, allowing new brands to start selling within two weeks of joining [9].

Group 1 - The "2025 Chengdu Import Carnival" themed event "Golden Autumn Global Gathering" was launched on September 26, focusing on four major import categories: food, beauty, home, and outdoor leisure [1][3] - The event features over 20 import product vendors and aims to stimulate import consumption and stabilize foreign trade scale, allowing citizens to enjoy global shopping convenience in Chengdu [1][3] - Chengdu's foreign trade import and export total reached 427.47 billion yuan in the first half of the year, with a year-on-year growth of 9.4%, and the import scale of consumer goods reached 10.55 billion yuan from January to August [3][4] Group 2 - The event includes both consumer shopping activities and B2B supply-demand matching, linking online and offline channels to cultivate more import market entities and promote continuous expansion of import scale [4] - Future plans include organizing import supply-demand matching activities in Shanghai in November to share market opportunities and promote overseas direct procurement of imported goods [4] - Chengdu's Commerce Bureau aims to deepen the "Chengdu Import Carnival" brand, expand quality imports, and enhance consumer choices, transforming the large consumer market advantage into an import trade advantage [4]

Group 1 - The "2025 Chengdu Import Carnival" aims to deepen the connection between domestic and international markets, promoting the construction of an international consumption center city [1] - The "Golden Autumn Global Fair" features four major categories: food, beauty, home, and outdoor leisure, with 20 import merchants participating to stimulate import consumption and stabilize foreign trade [1][8] - The event includes interactive elements such as live streaming and prize draws, enhancing the overall consumer experience [7][10] Group 2 - The event's first day saw significant consumer interest, with long queues for food and beverage sections, indicating a strong demand for high-quality imported products [3][5] - Chengdu's foreign trade import and export total reached 427.47 billion yuan in the first half of the year, with a 9.4% year-on-year growth, and consumer goods imports amounted to 10.55 billion yuan from January to August [8] - The Chengdu Municipal Bureau of Commerce plans to continue expanding the "Chengdu Import Carnival" brand, aiming to enhance the convenience of global shopping for citizens and drive growth in both consumption and trade [10]

Group 1: Economic Development and Investment Projects - Chengdu is accelerating its efforts in project construction, with numerous high-tech and impactful industrial projects being launched and implemented [1] - The largest outlet project in Southwest China, the Chengdu Qingbaijiang International Outlet, has commenced construction with an investment of approximately 3 billion yuan, set to feature over 300 international brand discount stores [4][5] - The Chengdu Digital Innovation Industry Park is under construction with an investment of 350 million yuan, targeting cutting-edge fields like integrated circuits and artificial intelligence, and aims to be completed by October 2025 [7] Group 2: Sports Events and Economic Impact - The recently concluded World University Games has significantly boosted regional economic activity, with record market development income and a variety of licensed merchandise [10] - Chengdu's sports consumption reached 49.26 billion yuan from January to July, marking a 9.6% year-on-year increase, demonstrating the conversion of event traffic into economic growth [10][11] Group 3: International Trade and Consumption - Chengdu is enhancing its status as an international consumption center, with a series of events like the "2025 Chengdu Import Carnival" aimed at boosting international trade and consumption [12][14] - In the first half of the year, Chengdu's foreign trade import and export total reached 427.47 billion yuan, a 9.4% increase, with significant growth in imports of specific products like fresh salmon and lobsters [14][15]

Group 1: Event Overview - The "2025 Chengdu Import Carnival" series aims to enhance Chengdu's status as an international consumption center and establish it as a hub for imported goods [1][2] - The first event, themed "Summer Global GO," will take place from August 15 to 17, featuring a variety of high-quality imported products from around the world [2][3] - The event will include a "Country Recommendation Officer" mechanism, where representatives from consulates and trade promotion agencies will promote their respective countries' products [2][3] Group 2: Economic Impact - Chengdu's foreign trade import and export total reached 427.47 billion yuan in the first half of the year, a year-on-year increase of 9.4% [6] - Notable increases in imports include fresh salmon at 560 million yuan (up 31.9%) and lobster at 490 million yuan (up 321%) [6] - The series of activities is expected to stimulate local consumption and enhance the city's economic vitality [6] Group 3: Consumer Engagement - The event will feature interactive experiences and product showcases from key enterprises, enhancing consumer engagement and satisfaction [3][4] - The activities will coincide with the Chengdu World University Games, integrating sports events with local consumption to boost visitor spending [5][7] - The "GO" guide will provide detailed information on popular imported products and brands, facilitating consumer navigation and enhancing the shopping experience [2][6] Group 4: Digital and Social Media Influence - The event is expected to leverage social media platforms to drive consumer interest and engagement, as evidenced by a significant increase in video content related to Chengdu [7][8] - The online-to-offline conversion of consumer interest is being actively pursued, with a notable increase in restaurant orders linked to social media engagement [7][8] - The overall transaction volume for dining and entertainment in Chengdu has seen substantial growth, indicating a robust consumer market [8]