进口消费

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“2025成都进口嘉年华”系列活动即将启动 打造上百个进口消费特色场景
Si Chuan Ri Bao· 2025-08-15 06:28
Group 1: Event Overview - The "2025 Chengdu Import Carnival" series aims to enhance Chengdu's status as an international consumption center and establish it as a hub for imported goods [1][2] - The first event, themed "Summer Global GO," will take place from August 15 to 17, featuring a variety of high-quality imported products from around the world [2][3] - The event will include a "Country Recommendation Officer" mechanism, where representatives from consulates and trade promotion agencies will promote their respective countries' products [2][3] Group 2: Economic Impact - Chengdu's foreign trade import and export total reached 427.47 billion yuan in the first half of the year, a year-on-year increase of 9.4% [6] - Notable increases in imports include fresh salmon at 560 million yuan (up 31.9%) and lobster at 490 million yuan (up 321%) [6] - The series of activities is expected to stimulate local consumption and enhance the city's economic vitality [6] Group 3: Consumer Engagement - The event will feature interactive experiences and product showcases from key enterprises, enhancing consumer engagement and satisfaction [3][4] - The activities will coincide with the Chengdu World University Games, integrating sports events with local consumption to boost visitor spending [5][7] - The "GO" guide will provide detailed information on popular imported products and brands, facilitating consumer navigation and enhancing the shopping experience [2][6] Group 4: Digital and Social Media Influence - The event is expected to leverage social media platforms to drive consumer interest and engagement, as evidenced by a significant increase in video content related to Chengdu [7][8] - The online-to-offline conversion of consumer interest is being actively pursued, with a notable increase in restaurant orders linked to social media engagement [7][8] - The overall transaction volume for dining and entertainment in Chengdu has seen substantial growth, indicating a robust consumer market [8]