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天猫双11带动首店热潮,1700多家海外品牌扎堆入驻天猫国际
Huan Qiu Wang· 2025-10-10 07:15
10月10日,天猫国际最新开店数据显示,2025年前三季度,1724家海外新品牌在天猫国际开出首店。其 中,三季度入驻新品牌657家,相当于每天有7家海外品牌首次在中国线上"开门营业"。临近天猫双11, 入驻速度明显加快,9月入驻新品牌数量创单月新高,环比涨幅达16%。 新品牌来自全球43个国家和地区,美国、韩国、澳大利亚、日本、新西兰的新品牌数量最多,其中韩国 新品牌数量增速最快,同比增速超40%。分品类来看,赶在双11前布局中国市场的海外品牌,最热衷布 局口服抗衰、成分护肤、婴童营养、宠物保健、头发养护5个趋势赛道。 【环球网科技综合报道】为了抓住天猫双11全年最大的生意增长机会,全球品牌扎堆入驻天猫国际。 COVERNAT瞄准中国年轻消费者对个性化表达的需求,通过天猫国际与年轻消费者建立更紧密的连 接。品牌秋冬系列羽绒服上线迅速售罄,目前已针对爆款羽绒服、夹克和经典C标系列加大备货,确保 天猫双11期间货品充足。 被誉为水中"爱马仕"的格鲁吉亚品牌BORJOMI,8月入驻后500ml玻璃瓶装矿泉水成"断货爆款",成交 表现超出预期。BORJOMI同样将双11视为进入中国市场的重要节点,特别为天猫双11上 ...
“在成都·购全球”,2025成都进口嘉年华“金秋全球汇”主题活动火热启幕
Sou Hu Cai Jing· 2025-09-27 09:40
Group 1 - The "2025 Chengdu Import Carnival" themed event "Golden Autumn Global Gathering" was launched on September 26, focusing on four major import categories: food, beauty, home, and outdoor leisure [1][3] - The event features over 20 import product vendors and aims to stimulate import consumption and stabilize foreign trade scale, allowing citizens to enjoy global shopping convenience in Chengdu [1][3] - Chengdu's foreign trade import and export total reached 427.47 billion yuan in the first half of the year, with a year-on-year growth of 9.4%, and the import scale of consumer goods reached 10.55 billion yuan from January to August [3][4] Group 2 - The event includes both consumer shopping activities and B2B supply-demand matching, linking online and offline channels to cultivate more import market entities and promote continuous expansion of import scale [4] - Future plans include organizing import supply-demand matching activities in Shanghai in November to share market opportunities and promote overseas direct procurement of imported goods [4] - Chengdu's Commerce Bureau aims to deepen the "Chengdu Import Carnival" brand, expand quality imports, and enhance consumer choices, transforming the large consumer market advantage into an import trade advantage [4]
“在成都·购全球”2025成都进口嘉年华“金秋全球汇”火热启幕
Sou Hu Cai Jing· 2025-09-26 13:29
Group 1 - The "2025 Chengdu Import Carnival" aims to deepen the connection between domestic and international markets, promoting the construction of an international consumption center city [1] - The "Golden Autumn Global Fair" features four major categories: food, beauty, home, and outdoor leisure, with 20 import merchants participating to stimulate import consumption and stabilize foreign trade [1][8] - The event includes interactive elements such as live streaming and prize draws, enhancing the overall consumer experience [7][10] Group 2 - The event's first day saw significant consumer interest, with long queues for food and beverage sections, indicating a strong demand for high-quality imported products [3][5] - Chengdu's foreign trade import and export total reached 427.47 billion yuan in the first half of the year, with a 9.4% year-on-year growth, and consumer goods imports amounted to 10.55 billion yuan from January to August [8] - The Chengdu Municipal Bureau of Commerce plans to continue expanding the "Chengdu Import Carnival" brand, aiming to enhance the convenience of global shopping for citizens and drive growth in both consumption and trade [10]
项目“加速跑”叠加消费“热力值” 成都火力全开冲刺三季度丨成都发展
Sou Hu Cai Jing· 2025-08-18 14:40
Group 1: Economic Development and Investment Projects - Chengdu is accelerating its efforts in project construction, with numerous high-tech and impactful industrial projects being launched and implemented [1] - The largest outlet project in Southwest China, the Chengdu Qingbaijiang International Outlet, has commenced construction with an investment of approximately 3 billion yuan, set to feature over 300 international brand discount stores [4][5] - The Chengdu Digital Innovation Industry Park is under construction with an investment of 350 million yuan, targeting cutting-edge fields like integrated circuits and artificial intelligence, and aims to be completed by October 2025 [7] Group 2: Sports Events and Economic Impact - The recently concluded World University Games has significantly boosted regional economic activity, with record market development income and a variety of licensed merchandise [10] - Chengdu's sports consumption reached 49.26 billion yuan from January to July, marking a 9.6% year-on-year increase, demonstrating the conversion of event traffic into economic growth [10][11] Group 3: International Trade and Consumption - Chengdu is enhancing its status as an international consumption center, with a series of events like the "2025 Chengdu Import Carnival" aimed at boosting international trade and consumption [12][14] - In the first half of the year, Chengdu's foreign trade import and export total reached 427.47 billion yuan, a 9.4% increase, with significant growth in imports of specific products like fresh salmon and lobsters [14][15]
“2025成都进口嘉年华”系列活动即将启动 打造上百个进口消费特色场景
Si Chuan Ri Bao· 2025-08-15 06:28
Group 1: Event Overview - The "2025 Chengdu Import Carnival" series aims to enhance Chengdu's status as an international consumption center and establish it as a hub for imported goods [1][2] - The first event, themed "Summer Global GO," will take place from August 15 to 17, featuring a variety of high-quality imported products from around the world [2][3] - The event will include a "Country Recommendation Officer" mechanism, where representatives from consulates and trade promotion agencies will promote their respective countries' products [2][3] Group 2: Economic Impact - Chengdu's foreign trade import and export total reached 427.47 billion yuan in the first half of the year, a year-on-year increase of 9.4% [6] - Notable increases in imports include fresh salmon at 560 million yuan (up 31.9%) and lobster at 490 million yuan (up 321%) [6] - The series of activities is expected to stimulate local consumption and enhance the city's economic vitality [6] Group 3: Consumer Engagement - The event will feature interactive experiences and product showcases from key enterprises, enhancing consumer engagement and satisfaction [3][4] - The activities will coincide with the Chengdu World University Games, integrating sports events with local consumption to boost visitor spending [5][7] - The "GO" guide will provide detailed information on popular imported products and brands, facilitating consumer navigation and enhancing the shopping experience [2][6] Group 4: Digital and Social Media Influence - The event is expected to leverage social media platforms to drive consumer interest and engagement, as evidenced by a significant increase in video content related to Chengdu [7][8] - The online-to-offline conversion of consumer interest is being actively pursued, with a notable increase in restaurant orders linked to social media engagement [7][8] - The overall transaction volume for dining and entertainment in Chengdu has seen substantial growth, indicating a robust consumer market [8]