Group 1 - The core activity involves the distribution of "Caiyun E-commerce Coupons" aimed at promoting Yunnan products, offering discounts of up to 50 on purchases over 300 [2] - The coupons are available for daily issuance, valid for the same day, with a limit of three coupons per individual across different tiers during the entire campaign [2] - The campaign focuses on Yunnan mushrooms and has expanded its product offerings to include various local specialties, enhancing consumer access to regional goods at affordable prices [2] Group 2 - The initiative has resulted in significant exposure, with over 500 million views, leading to an influx of new merchants and increased online sales channels [2] - Specific success stories include merchants transitioning from physical markets to online platforms, significantly increasing their customer base and sales [2] - The company plans to continue leveraging such coupon activities to drive growth in Gross Merchandise Value (GMV) and fan engagement for Yunnan merchants, contributing to rural revitalization efforts [3]

Group 1 - Kuaishou E-commerce launched the second phase of the "Caiyun E-commerce Consumption Voucher" shopping area on July 29 to help high-quality Yunnan merchants expand sales channels and achieve growth [1] - The current consumption voucher theme is "Yun Mushroom," featuring products like beef liver mushrooms and chicken pine mushrooms, allowing users to enjoy Yunnan's unique flavors [3] - The first phase of the consumption voucher activity achieved over 500 million total exposure PV, leading to a significant increase in new Yunnan merchants on the Kuaishou platform [3] Group 2 - Kuaishou E-commerce aims to assist more Yunnan merchants in achieving both GMV and fan growth through activities like the "Caiyun E-commerce Consumption Voucher," contributing to rural revitalization [4] - Merchants such as @Xiaoyu's Fresh Fruits and @Four Cats Coffee have successfully transitioned to Kuaishou E-commerce, significantly increasing their reach and sales of Yunnan specialty products [3][4]

云南的野生菌资源非常丰富，我国可食用的1000多种野生菌，云南就占了九成以上。每年5月份开始，随着雨季的到来，云南各地的野生菌也破土而出。这 段时间，行走在云南的大街小巷，菌子的香味扑鼻而来。 这是位于云南昆明的一家特色餐厅，眼下，厨师正在制作全菌宴。 首先是傣味包烧鸡油菌，这个个头较小、颜色黄亮的是鸡油菌，加入各种调料大火炒制后，分成数份用芭蕉叶包起来，再到火上烤一烤，装入锅中继续火烤 几分钟，这样不仅保持了菌子的本味，又融入了芭蕉叶的清香。 这个块头比较大的是牛肝菌，先过一道油，加入辣椒、大蒜等辅料炒一会儿后，分装到小陶瓷罐里，火上加热，一道美味的盐烧罐罐牛肝菌就出炉了。 当然，云南经典名菜汽锅鸡也要和野生菌来个完美融合，一般情况下，厨师都是选择味道甜美的松茸菌。所谓"汽锅"和普通烹饪鸡汤的最大区别，就是把鸡 肉、佐料放到特制的汽锅里，不用加水，直接上锅采用蒸的方式，蒸汽就通过汽锅中间的汽嘴，将鸡和菌子逐渐蒸熟，这样的汤汁，就是蒸汽凝成，最大程 度保持了鸡肉和菌子的原汁原味。 很快，一桌丰盛的全菌宴就制作完成了。 餐饮店负责人 陆瑜：这一道菜，里面大有来头，它里面可以包各种各样的野生菌，今天包的是菌中之王 ...