Investment Rating - The investment rating for Haier Smart Home is "Outperform the Market" [5] Core Views - The company has shown a good growth trend with steady improvement in profitability, achieving a revenue of 234.05 billion (+10.0%) and a net profit of 17.37 billion (+14.7%) for the first three quarters of 2025 [1] - Domestic sales have demonstrated resilience, with a 9.5% year-on-year increase in revenue for the first three quarters, despite a 3.1% decline in the overall home appliance retail market [1][2] - The company continues to optimize costs and improve profitability, with a gross margin of 27.9% in Q3, reflecting a 0.1 percentage point increase year-on-year [2] Summary by Sections Financial Performance - For Q3 2025, the company reported a revenue of 77.56 billion (+9.5%) and a net profit of 5.34 billion (+12.7%) [1] - The operating cash flow for the first three quarters was 17.49 billion, a 26.1% increase year-on-year [2] Domestic Market - The company achieved a 10.8% year-on-year revenue growth in Q3 within China, leveraging innovative products and multi-brand marketing strategies [1] - Air conditioning revenue grew over 30% in Q3, with the Casarte brand increasing by 18% and the Leader brand by 25% [1] International Market - Overseas revenue grew by 10.5% year-on-year for the first three quarters, with significant growth in emerging markets such as South Asia (+25%) and Southeast Asia (+15%) [2] - The North American market showed steady growth despite tariff disruptions, and European HVAC revenue increased by over 30% in Q3 [2] Profitability and Cost Management - The company’s Q3 net profit margin improved by 0.2 percentage points to 6.9%, indicating effective cost management and operational efficiency [2] - The company has maintained a stable expense ratio, with sales, management, and R&D expenses decreasing slightly [2] Earnings Forecast - The profit forecast for 2025-2027 has been raised, with expected net profits of 21.3 billion, 23.7 billion, and 26.3 billion respectively, reflecting a year-on-year growth of 14%, 11%, and 11% [3][4]