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新疆小果子“链”起大产业
Ren Min Wang· 2025-10-11 03:06
在新疆维吾尔自治区阿克苏地区阿克苏市依干其镇阔什托格拉克村,一辆辆冷链运输车整装待发。 果农侯广大将一箱箱苹果码放装车,笑得合不拢嘴:"咱们的苹果品质好、销路广,坐着冷链车能直达 全国各地。" 在产业布局方面,新疆已形成成熟的"一区三带"体系:包括环塔里木盆地优势林果产区,吐哈盆地 特色产业带,伊犁河谷和额尔齐斯河区域特色产业带,以及天山北坡特色林果产业带。通过适度引进新 梅、杏李、樱桃等名特优新品种,进一步拉长果品上市期、优化品种结构,新疆实现一年四季"瓜果飘 香",拥有了全年不间断供应果品的能力。 在库车市齐满镇甬库团结村,香梨种植户吉比热力·罗合曼说:"村里推广新品种,技术员定期指导 修枝、施肥,香梨品质提高了,价格也涨了上去。"目前,该村已建成规模化种植基地,并通过技术培 训推动香梨种植走向标准化、品牌化。 不只在库车,新疆各地正通过一系列标准化措施,推动大批老果园焕发新生。同时,全疆累计开展 技术培训5万余场,培训农民和技术骨干超过380万人次,果园整体管理水平得到显著提升。 这样的景象,如今在天山南北处处可见。依托得天独厚的水土光热资源、悠久的栽培历史,以及持 续创新的种植技术和管理理念,新疆林果 ...
小果子“链”起大产业
Ren Min Ri Bao· 2025-10-11 02:08
新疆从"林果大区"迈向"林果强区"—— 小果子"链"起大产业 在新疆维吾尔自治区阿克苏地区阿克苏市依干其镇阔什托格拉克村,一辆辆冷链运输车整装待发。果农 侯广大将一箱箱苹果码放装车,笑得合不拢嘴:"咱们的苹果品质好、销路广,坐着冷链车能直达全国 各地。" 这样的景象,如今在天山南北处处可见。依托得天独厚的水土光热资源、悠久的栽培历史,以及持续创 新的种植技术和管理理念,新疆林果产业正迈入高质量发展新阶段。如今在新疆,林果业已成为覆盖范 围广、惠及人口多、发展潜力巨大的绿色产业和农民增收的支柱产业,新疆正从"林果大区"迈向"林果 强区"。 优质果品还需畅通的销售渠道。新疆积极构建线上线下联动网络,已举办4届中国新疆特色林果产品博 览会,并多次组织企业赴有关省份参加各类农产品展销活动。 如何把只有7天保鲜期的英吉沙杏卖到更广阔的市场?2018年以来,山东援疆实施"大仓东移"工程,在 山东多地建设喀什特色农副产品仓储保鲜配送中心,帮助喀什地区解决特色农副产品"出疆难""出疆 贵"等难题。2018年以来,累计促进31.1万吨喀什特色农副产品出疆销售。 在对口援疆机制的大力支持下,"大仓东移""十城百店""疆果东送"等 ...
砥砺奋进七十载 天山南北谱华章|小果子“链”起大产业
Ren Min Ri Bao· 2025-10-11 00:54
在阿克苏金物联电子商务有限公司的生产车间,苹果经清洗、削皮、切片、低温烘干,变成酥脆可 口的苹果脆片。该公司已建成6条智能化生产线,年处理果蔬原料7万吨,开发出苹果冻干、浓缩果汁、 果酒等100多种产品,不断延伸产业链、提升附加值。 这样的景象,如今在天山南北处处可见。依托得天独厚的水土光热资源、悠久的栽培历史,以及持 续创新的种植技术和管理理念,新疆林果产业正迈入高质量发展新阶段。如今在新疆,林果业已成为覆 盖范围广、惠及人口多、发展潜力巨大的绿色产业和农民增收的支柱产业,新疆正从"林果大区"迈 向"林果强区"。 红枣产量排名全国第一、葡萄产量稳居榜首、杏产量全国夺冠、巴旦木产量独占鳌头……新疆向全 国人民捧出的特色"大果盘"深受广大消费者喜爱。 在产业布局方面,新疆已形成成熟的"一区三带"体系:包括环塔里木盆地优势林果产区,吐哈盆地 特色产业带,伊犁河谷和额尔齐斯河区域特色产业带,以及天山北坡特色林果产业带。通过适度引进新 梅、杏李、樱桃等名特优新品种,进一步拉长果品上市期、优化品种结构,新疆实现一年四季"瓜果飘 香",拥有了全年不间断供应果品的能力。 在库车市齐满镇甬库团结村,香梨种植户吉比热力·罗合曼 ...
新疆从“林果大区”迈向“林果强区”—— 小果子“链”起大产业(砥砺奋进七十载 天山南北谱华章)
Ren Min Ri Bao· 2025-10-11 00:47
在库车市齐满镇甬库团结村,香梨种植户吉比热力·罗合曼说:"村里推广新品种,技术员定期指导修 枝、施肥,香梨品质提高了,价格也涨了上去。"目前,该村已建成规模化种植基地,并通过技术培训 推动香梨种植走向标准化、品牌化。 不只在库车,新疆各地正通过一系列标准化措施,推动大批老果园焕发新生。同时,全疆累计开展技术 培训5万余场,培训农民和技术骨干超过380万人次,果园整体管理水平得到显著提升。 科技正在为传统林果业注入新动力。在温宿国家农业科技园区,无人机精准喷洒生物农药,地下传感设 备实时回传土壤墒情、温度等信息。"互联网+农业"系统实现了林果全生长周期的数字化管理,大幅提 高了果品标准化程度。 在新疆维吾尔自治区阿克苏地区阿克苏市依干其镇阔什托格拉克村,一辆辆冷链运输车整装待发。果农 侯广大将一箱箱苹果码放装车,笑得合不拢嘴:"咱们的苹果品质好、销路广,坐着冷链车能直达全国 各地。" 这样的景象,如今在天山南北处处可见。依托得天独厚的水土光热资源、悠久的栽培历史,以及持续创 新的种植技术和管理理念,新疆林果产业正迈入高质量发展新阶段。如今在新疆,林果业已成为覆盖范 围广、惠及人口多、发展潜力巨大的绿色产业和农民 ...
小果子“链”起大产业(砥砺奋进七十载 天山南北谱华章)
Ren Min Wang· 2025-10-10 22:11
在库车市齐满镇甬库团结村,香梨种植户吉比热力·罗合曼说:"村里推广新品种,技术员定期指导修 枝、施肥,香梨品质提高了,价格也涨了上去。"目前,该村已建成规模化种植基地,并通过技术培训 推动香梨种植走向标准化、品牌化。 不只在库车,新疆各地正通过一系列标准化措施,推动大批老果园焕发新生。同时,全疆累计开展技术 培训5万余场,培训农民和技术骨干超过380万人次,果园整体管理水平得到显著提升。 科技正在为传统林果业注入新动力。在温宿国家农业科技园区,无人机精准喷洒生物农药,地下传感设 备实时回传土壤墒情、温度等信息。"互联网+农业"系统实现了林果全生长周期的数字化管理,大幅提 高了果品标准化程度。 走出果园,增值之旅才刚刚开始。 本报记者 贺 勇 阿尔达克 在新疆维吾尔自治区阿克苏地区阿克苏市依干其镇阔什托格拉克村,一辆辆冷链运输车整装待发。果农 侯广大将一箱箱苹果码放装车,笑得合不拢嘴:"咱们的苹果品质好、销路广,坐着冷链车能直达全国 各地。" 这样的景象,如今在天山南北处处可见。依托得天独厚的水土光热资源、悠久的栽培历史,以及持续创 新的种植技术和管理理念,新疆林果产业正迈入高质量发展新阶段。如今在新疆,林果业 ...
(乡村行·看振兴)“95后”乡村CEO把稻田“搬”上“云端” 让山沟好货俏销全国
Zhong Guo Xin Wen Wang· 2025-09-11 03:59
Core Viewpoint - The article highlights the innovative approach of a young rural entrepreneur, Qi Shan, who has successfully integrated technology with agriculture through a "cloud adoption" model, allowing consumers to engage with and support local farming directly [1][3]. Group 1: Business Model and Innovation - Qi Shan has developed a public brand "Daoxiang Yumi" and initiated a "cloud adoption" project that allows consumers to adopt rice fields online, ensuring a direct connection between producers and consumers [3][4]. - The "cloud adoption" model represents a cross-industry integration of "Internet + Agriculture," requiring extensive collaboration between technology and agricultural sectors to address seasonal and production realities [3][4]. - The online adoption program, "I have a piece of land in the valley," launched in August 2023, attracted customers from various regions, with over 6,000 square meters of rice fields adopted on the first day [4]. Group 2: Technology and Implementation - The implementation of the "cloud adoption" model involved creating a complex technical architecture to ensure real-time data synchronization and handle high concurrent access while maintaining data security [4]. - The system was designed to encrypt sensitive data during transmission and storage, ensuring comprehensive data security [4]. Group 3: Community Engagement and Future Plans - The initiative includes offline activities such as rice planting competitions and nature experiences, aimed at engaging the community and providing memorable experiences for children [5]. - Qi Shan envisions further development of the local area, including the establishment of a rural revitalization demonstration corridor that combines agriculture with local tourism and community services [5].
四川旺苍:集市上直播“山货”卖全国
Sou Hu Cai Jing· 2025-06-24 14:46
Core Viewpoint - The article highlights the successful implementation of a live-streaming e-commerce initiative in Wanquan County, aimed at promoting local agricultural products and enhancing farmers' income through online sales [6][7]. Group 1: Live Streaming E-commerce Initiative - A team of seven e-commerce influencers conducted a live-streaming sales event in Wanquan County, successfully selling local agricultural products such as handmade bean paste [3][4]. - The live-streaming event generated significant sales, with 254 orders and a total transaction amount of 8,501.57 yuan in one session [5]. - The initiative is part of a broader strategy to leverage the internet for agricultural promotion, allowing local farmers to reach a wider market [6]. Group 2: Government Support and Strategy - The local government has been actively involved in creating an "Internet + Agriculture" model to help local agricultural products reach broader markets [6]. - The "Wanquan Town E-commerce Influencer Live Streaming Team" consists of ten local e-commerce professionals who rotate through villages to conduct live-streaming sales [6]. - Since the launch of the initiative, a total of five live-streaming events have been held, generating over 60,000 yuan in sales and facilitating more than 1,300 transactions [7].
2025年中国农资电商研究报告
艾瑞咨询· 2025-06-12 09:32
Core Viewpoint - The agricultural input e-commerce market in China is experiencing rapid growth, with a market size of 56.29 billion yuan in 2023, expected to exceed 100 billion yuan by 2026, indicating a high-growth, low-stock phase in the industry [1][11]. Definition of Concepts - Agricultural inputs refer to the materials required for agricultural production, including fertilizers, pesticides, seeds, feed, veterinary drugs, agricultural films, tools, and machinery [2]. - Agricultural input e-commerce involves utilizing internet platforms to integrate traditional agricultural input distribution channels, facilitating online sales and services [2]. Policy Support - The government is actively promoting rural e-commerce development through supportive policies, focusing on participant guidance, infrastructure improvement, and compliance governance [2]. Infrastructure Support - The rural logistics system is being improved, enhancing the distribution of agricultural inputs to rural areas, with plans to add 100,000 service stations in 2024 [5]. Demand Drivers - The agricultural production landscape is evolving towards both intensive and fragmented models, increasing the demand for online agricultural input procurement [8]. Market Size - The agricultural input e-commerce market reached 56.29 billion yuan in 2023, with a compound annual growth rate (CAGR) of 35.8% from 2019 to 2023, indicating significant growth potential [11]. Supply Chain Optimization - Agricultural input production companies are leveraging e-commerce channels to enhance supply chain agility and avoid high procurement costs during price fluctuations [17]. Market Coverage - Companies are seeking to expand their market reach through e-commerce to cover areas where traditional sales networks are weak, thereby increasing market share and brand awareness [20]. Online Service System - Agricultural input companies aim to create a "second official website" through online platforms to provide professional agricultural consulting and improve after-sales service [23]. Brand Building - Companies are utilizing platforms to amplify agricultural technology achievements and co-create agricultural production solutions to enhance brand recognition [26]. E-commerce Platform Analysis - E-commerce platforms are categorized into self-built and third-party types, with third-party platforms requiring less proactive engagement from agricultural input companies [29]. Third-party Platform Examples - Tmall and Taobao serve as major online platforms for agricultural input businesses, offering a wide range of products and financial services to meet diverse customer needs [32][35]. - Kuaishou focuses on agricultural production, providing guidance through short videos and live broadcasts, and aims to integrate online and offline services [38]. - Dafen Shou leverages a smart agriculture management platform to enhance agricultural services and broaden online sales channels [40]. Operational Model Selection - Most agricultural input companies prefer to enter third-party platforms due to lower costs and greater customer reach compared to self-built platforms [43]. Growth Strategies by Company Stage - Mature companies are developing exclusive e-commerce brands or using authorized distribution to expand online channels while protecting their offline networks [46]. - Growth-stage companies are creating "super products" to build brand awareness or providing contract manufacturing services to indirectly enter e-commerce [49]. - Start-up companies are rapidly entering third-party e-commerce platforms to expand their market presence due to limited offline sales networks [52]. Service Diversification - E-commerce platforms are enhancing agricultural production services through a combination of online and offline strategies to improve sales conversion rates [55]. Innovative Product Distribution - The integration of "live streaming + short videos" is expected to facilitate efficient product promotion and increase transaction volumes in agricultural inputs [58][59]. International Trade Integration - Agricultural input companies are exploring overseas markets through cross-border e-commerce platforms to meet international demand for agricultural products [62].
湖南祁阳做优“土特产” 做强“大产业”
Zhong Guo Xin Wen Wang· 2025-06-07 08:49
Group 1 - The article highlights the vibrant development of fruit orchards in Qiyang, Hunan, focusing on modernized grape cultivation and innovative agricultural practices [1][2] - The "leading enterprise + cooperative + farmer" model is being implemented to enhance the grape industry, with the introduction of advanced irrigation systems and high-quality grape varieties [1] - Plans are in place to expand the grape base and picking garden within three to five years, integrating high-quality fruit production, picking experiences, and leisure tourism [1] Group 2 - The golden passion fruit base in Wangjiaping Village is currently in its optimal planting period, with 160 acres being developed under a new employment and training model that benefits local farmers [2] - The introduction of a standardized workshop for passion fruit products has significantly increased the added value, with plans to expand the area by 180 acres next year [2] - The Yangmei orchard in Bai Shui Town is expected to yield over 200 tons of fruit, utilizing biological pest control and developing processed products to enhance value [2] Group 3 - Qiyang has been deepening the "three rights separation" reform, strengthening local specialty products, and promoting the integration of agriculture, leading to the establishment of 1,361 cooperatives and 5,827 family farms by 2024 [2]
2025年中国农资电商研究报告
艾瑞咨询· 2025-05-28 10:28
Core Viewpoint - The agricultural input e-commerce sector in China is experiencing rapid growth, with the market size reaching 56.29 billion yuan in 2023 and expected to exceed 100 billion yuan by 2026, indicating a high-growth, low-stock phase in the industry [1][11]. Definition of Concepts - Agricultural inputs refer to the materials required for agricultural production, including fertilizers, pesticides, seeds, feed, veterinary drugs, agricultural films, tools, and machinery [2]. - Agricultural input e-commerce involves utilizing internet platforms to integrate traditional agricultural input distribution channels, facilitating online sales and services [2]. Policy Support - The government is actively promoting rural e-commerce development through supportive policies, focusing on participant guidance, infrastructure improvement, and compliance governance [2]. Infrastructure Support - The rural logistics system is being improved, enhancing the distribution of agricultural inputs to rural areas, with the establishment of 100,000 new service stations planned for 2024 [5]. Demand Drivers - The agricultural production landscape is evolving towards both intensive and fragmented models, increasing the demand for online agricultural input procurement [8]. Market Size - The agricultural input e-commerce market in China reached 56.29 billion yuan in 2023, with a compound annual growth rate (CAGR) of 35.8% from 2019 to 2023 [11]. Supply Chain Optimization - Agricultural input production companies are leveraging e-commerce channels to enhance supply chain agility and avoid high procurement costs during price fluctuations [17]. Market Coverage - Companies are seeking to expand their market reach through e-commerce to cover areas where their physical sales networks are weak [20]. Online Service System - Agricultural input companies aim to create a "second official website" through online platforms to provide professional agricultural technical consulting and improve after-sales service [23]. Brand Building - Companies are utilizing platforms to amplify agricultural technology transformation results and co-create agricultural production solutions to enhance brand recognition [26]. E-commerce Platform Models - The agricultural input e-commerce landscape includes self-built platforms and third-party platforms, with the latter requiring less proactive engagement from agricultural input companies [29]. Third-party Platform Analysis - Platforms like Tmall and Taobao are becoming primary venues for agricultural input businesses, offering a wide range of products and financial services to meet diverse farmer needs [32][35]. Service Diversification - Platforms are enhancing agricultural production services through a combination of online and offline approaches to improve sales conversion rates [55]. Cross-border Trade - Agricultural input companies are expanding sales channels to overseas markets through cross-border e-commerce platforms, focusing on compliance with international standards [62].