Core Viewpoint - The article highlights the upcoming "Ancient City Drunken Mid-Autumn Festival" event in Yuecheng, Shaoxing, which aims to promote local culture, tourism, and consumption through a series of activities from October 1 to October 8, 2025 [4][5][6]. Group 1: Event Overview - The main venue for the event will be the Yuecheng Urban Square, featuring various activities such as lantern festivals, drone shows, and traditional performances [5][6]. - The event will include multiple sub-venues, each offering unique activities, such as light shows and cultural exhibitions [5][6]. - The festival is designed to attract visitors and enhance the cultural experience of the ancient city, emphasizing its historical significance and local traditions [4][7]. Group 2: Cultural Significance - Shaoxing is recognized as a key location for Song culture, with the festival coinciding with the 900th anniversary of poet Lu You's birth, enhancing its cultural relevance [7]. - The event will showcase traditional Shaoxing yellow wine, integrating it into various activities and highlighting its importance in local customs [6][7]. - Visitors will have opportunities to engage in immersive experiences that reflect the rich cultural heritage of the region, including traditional wedding ceremonies and local folklore [7][8]. Group 3: Activities and Attractions - Daily activities will include performances, parades, and interactive events, ensuring a diverse experience for attendees [8][9]. - Special attractions will feature themed performances, such as traditional operas and modern music, catering to a wide audience [8][9]. - The festival will also incorporate modern elements, such as drone light shows and interactive installations, blending tradition with contemporary culture [5][6].

越城区地处杭州湾"金南翼"，是浙江省绍兴市政治、文化中心。现辖1镇16街道，面积538.6平方公里， 常住人口113万人。 越城是蓄势崛起的产业强城，集成电路、生物医药、高端装备三大主导产业蓬勃发展，低空经济产业积 极布局，获批全省首条常态化城市低空物流航线，是浙江省首批低空经济"先飞区"试点地。越城也是底 蕴深厚的文化名城，至今已有2500多年历史。这里人才辈出，先贤遗迹星罗棋布，绍兴古城9.09平方公 里范围内就有各级文物160余处，被誉为"一座没有围墙的博物馆"。越城还是安居乐业的幸福之城，区 内教育医疗资源丰富，是全省首批全国义务教育发展基本均衡县（市、区），夺取"二星平安金鼎"。 从舌尖上的地道风味到运河畔的诗画光影，从宋韵典礼的千年回响到云端观城的全新视角，越城以场景 活化、科技赋能、文旅融合三大路径，将历史文脉转化为可品、可游、可感的沉浸式旅程，让每一位游 客尽情感受"老绍兴"焕发的"新韵味"。金秋时节，正宜来越城，在桂花香里开启一场跨越时空的文旅奇 遇。 千年不夜城，再现南宋风。2025古越龙山·古城醉中秋文商旅促消费系列活动将于10月1日至10月8日举 行。为期8天的文商旅系列活动将邀请八方 ...

Core Viewpoint - The company acknowledges challenges in the yellow wine industry due to shrinking demand and intense competition, but sees growth opportunities driven by cultural heritage and product characteristics [1] Financial Performance - In 2024, the company achieved revenue of 1.936 billion yuan, a year-on-year increase of 8.55%, while net profit was 206 million yuan, a decline of 48.17%. The net profit after deducting non-recurring items was 198 million yuan, an increase of 3.52% [2] - In Q1 2025, the company reported revenue of 539 million yuan, a year-on-year decrease of 4.9%, and net profit of 59.01 million yuan, down 4.82%. The net profit after deducting non-recurring items was 57.05 million yuan, a decline of 6.43% [2] Strategic Focus - The company is committed to a high-end strategy, with a focus on product optimization and adjustments in 2025. This includes implementing a controlled quantity and price policy to highlight product scarcity, optimizing market layout, and promoting high-acceptance products in key areas [4][6] - The company plans to stop online sales of the "Qinghua Zui" series by the end of May to boost online growth and enhance offline performance [4] Young Consumer Engagement - The company is targeting younger consumers through innovative products like coffee yellow wine and yellow wine ice cream, and by creating a youthful drinking atmosphere in its taverns [5] Competitive Landscape - Compared to its competitor Kuaijishan, which reported stable performance, the company recognizes its strong brand heritage and market share but acknowledges the need for improved market strategy flexibility [3][7] Industry Outlook - The company believes that leading enterprises will continue to explore new directions and maintain growth despite industry challenges. It sees opportunities for national expansion and diversification of wine products, supported by favorable policies [8] - In 2025, the company will implement a regional focus strategy, targeting central regions like Zhengzhou and expanding into Hebei and Northeast markets, while also developing the western market through tasting halls [8]