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萃华珠宝:深耕国家级非物质文化遗产“花丝镶嵌”技艺
Zheng Quan Ri Bao Wang· 2025-07-29 09:44
Core Viewpoint - The company, Cuihua Jewelry, emphasizes its commitment to traditional craftsmanship and cultural heritage while modernizing its product offerings in the gold jewelry market [1] Group 1: Company Strategy - Cuihua Jewelry is rooted in ancient gold craftsmanship and focuses on the national intangible cultural heritage of "flower silk inlay" technology [1] - The company has developed a diversified gold product matrix that includes both daily wear and collectible investment items [1] - The strategy of "modernizing traditional craftsmanship" is being implemented through the launch of gold pieces that blend cultural depth with contemporary aesthetics [1] Group 2: Product Offerings - The daily wear series includes delicate accessories such as pendants, bracelets, rings, and earrings, showcasing refined craftsmanship that interprets Eastern aesthetics [1] - The collectible series focuses on playable gold items, daily-use gold products, and artistic ornaments, crafted using engraving and other intangible heritage techniques [1] - The gold inlay product line innovatively combines engraving with diamond inlay techniques, skillfully embedding diamonds and colored gemstones into solid gold settings, achieving a dialogue between traditional and modern aesthetics [1] Group 3: Artistic Philosophy - Each piece of jewelry adheres to the ancient principle of "gold as silk, skillful hands weave," reconstructing intangible heritage techniques with modern design language [1] - The company aims to present a fusion of heritage and innovation in its gold art offerings [1]