Group 1 - Shanghai is positioning itself as a preferred destination for global tourists during the Chinese New Year, with a theme of "Welcoming the Year of the Horse" for the Spring Festival [1] - The event "Welcoming Spring, Sending Blessings" was held, attended by over 70 representatives from consulates, multinational companies, and business associations from 23 countries and regions [1] - The Shanghai Municipal Commission of Commerce introduced four major menus for the Spring Festival, including a "New Year Menu" featuring interactive activities, a "Global Cuisine Menu" highlighting European flavors, an "E-commerce New Year Menu" for online shopping, and a "Policy Service Menu" with practical measures for foreign investment [1] Group 2 - An increasing number of expatriates are choosing to stay in Shanghai for the Spring Festival, with noticeable growth in international guests from Asia, Europe, the Middle East, and the Americas [2] - Local brands like "Longfeng Qipao" are seeing a significant portion of their clientele (80%) coming from outside Shanghai, indicating a strong global interest in local craftsmanship [2] - Expatriates are engaging in traditional Chinese New Year customs, enhancing their cultural experience and connection to the festivities [2]

Group 1 - The first Jing'an Fashion Culture Week opened on June 7, showcasing the district's role as a core area for international consumption and aiming to create a new experience through "premiere, showcase, and consumption transformation" [3] - The event features a blend of cultural display, industry empowerment, innovative consumption, and global dialogue, connecting key business districts and art institutions [3] - The fashion week aims to activate urban fashion innovation and inject new momentum into China's fashion industry through cultural collisions and cross-border integration [3] Group 2 - The event includes an immersive space where domestic designers and fabric artists merge local fashion strength with historical fashion heritage, breaking down barriers between art and commerce [5] - Attendees can enjoy art exhibitions, capture fashion inspiration, and shop for desired items, creating a seamless connection between visual enjoyment, artistic resonance, and consumer experience [5] - The Hong Kong Palace Museum is hosting its first exhibition outside Hong Kong during the event, exploring cultural connections between Shanghai and Hong Kong [6] - Various luxury brands and institutions are participating, including a Swiss watch brand sharing craftsmanship and a French business investment agency promoting exquisite jewelry and high-quality lifestyle [6]