龙岩花生
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农业农村部:大湾区农交会勾勒出一幅现代农业全景图
Nan Fang Nong Cun Bao· 2025-12-25 08:36
Core Viewpoint - The Greater Bay Area Agricultural Products Exchange Conference aims to promote agricultural product integration and rural revitalization, showcasing a modern agricultural panorama from local to global [6][9][57]. Group 1: Event Overview - The conference, themed "Promoting Agricultural Products Integration and Supporting Rural Revitalization," attracted over 600 exhibitors, more than 1,000 key buyers, and over 10,000 professional visitors [7][8]. - The total exhibition area exceeded 20,000 square meters, featuring four main exhibition zones: consumption assistance, rural revitalization, green organic landmarks, and origin agricultural product brands [12][13]. - The event served as a significant initiative under the "Enjoy Winter in Guangdong" consumption season, injecting vitality into the winter consumer market [8][9]. Group 2: Product Highlights - Over 2,000 high-quality agricultural products with regional characteristics were showcased, including fresh fruits and processed products from the host region, such as lychees and tilapia [14][15][18]. - Various regions presented their unique products, including cinnamon coffee from Zhaoqing and geographical indication products like Chenpi tea from Jiangmen, transforming local specialties into high-value products [22][23][24]. - The event also featured international products, with a special section for Malaysian agricultural products attracting a young audience [31][32]. Group 3: Market Integration and Collaboration - The Greater Bay Area's vast consumer market and global trade hub status provide a platform for agricultural products to achieve branding and internationalization [34][35]. - The conference facilitated the signing of procurement agreements between major wholesale markets and exhibitors, enhancing the connection between production and sales [38]. - A "Rural Characteristic Industry Development Service Action" agreement was signed to deepen cooperation in standardization, branding, and technological services, supporting rural industry development [39][41]. Group 4: Media Empowerment - The "Media+" model was highlighted as a key driver for enhancing brand value and industry dynamics, integrating resources and promoting agricultural products effectively [44][50]. - The event achieved significant media exposure, organizing over 10 promotional events for county-level agricultural products, thus elevating local specialties to a broader stage [52][54]. - The conference's unique platform advantages are expected to facilitate the integration of high-quality agricultural products into the Greater Bay Area and promote international exchanges [56][57].
全国标杆范本!龙岩2个案例入选!
Sou Hu Cai Jing· 2025-12-07 13:51
Core Insights - The inclusion of two rural e-commerce leaders from Longyan City in the "2025 Rural E-commerce Leaders Typical Case Library" highlights their success and serves as a benchmark for high-quality rural e-commerce development in the region [1][4] Group 1: Individual Achievements - Wu Zifang, known as "Hakka Bride Wu," has gained 4 million followers on Douyin by creating heartfelt content, transitioning from sharing daily life to e-commerce, and promoting local products such as sweet potato chips and peanuts [1] - Lai Qichun has led a team focused on fresh product online sales and established the Longting County Youth E-commerce Association, collaborating with over 60 member units and vocational schools to train e-commerce talents [1] Group 2: Regional E-commerce Development - Longyan City has built 13 comprehensive e-commerce parks and achieved nationwide coverage of e-commerce in rural demonstration counties, emphasizing government guidance, market operation, and enterprise主体 [4] - The local government has implemented various policies to foster e-commerce talent, including training programs and supply chain improvements, which have resulted in a new generation of e-commerce pioneers serving their communities [4] Group 3: Future Plans - The Longyan Municipal Bureau of Commerce aims to deepen the rural e-commerce development layout, using these typical cases as a guide to enhance talent cultivation, platform construction, and supply chain optimization [4] - The goal is to encourage more entrepreneurs to engage in rural e-commerce, thereby continuously empowering agriculture, increasing farmers' income, and beautifying rural areas, contributing to the revitalization of rural areas in western Fujian [4]