Core Insights - The article highlights the vibrant cultural and tourism activities in Liancheng during the Year of the Horse Spring Festival, showcasing over 80 unique folk events that integrate Hakka culture and intangible heritage [1][2] Group 1: Cultural and Tourism Activities - Liancheng has developed a series of cultural activities including folk performances, music concerts, and traditional customs, creating a full-day experience for visitors [1][2] - Key attractions such as the Sijiao Well Historical Cultural District, Guanzhu Mountain, and Peitian Ancient Village are linked to enhance the tourism experience [1] - Traditional cultural elements like the wooden puppet show and ten-piece music performances are presented in a way that allows for both viewing and participation, promoting cultural consumption [2] Group 2: Economic Impact - During the Spring Festival period, Liancheng received 922,000 visitors, marking a 6.8% increase year-on-year [7] - The total tourism revenue reached 982 million yuan, reflecting a 5.36% growth compared to the previous year, indicating a robust performance in the cultural tourism market [7] - The sales of cultural and creative products related to the Year of the Horse increased by 30%, demonstrating a strong consumer interest in local heritage [2] Group 3: Future Development - The local government plans to continue leveraging Hakka culture and intangible heritage resources to enhance tourism offerings and optimize consumer experiences [7] - There is a focus on high-quality, personalized, and experiential consumption as the main trend for future tourism development [7]

Core Viewpoint - The Greater Bay Area Agricultural Products Exchange Conference aims to promote agricultural product integration and rural revitalization, showcasing a modern agricultural panorama from local to global [6][9][57]. Group 1: Event Overview - The conference, themed "Promoting Agricultural Products Integration and Supporting Rural Revitalization," attracted over 600 exhibitors, more than 1,000 key buyers, and over 10,000 professional visitors [7][8]. - The total exhibition area exceeded 20,000 square meters, featuring four main exhibition zones: consumption assistance, rural revitalization, green organic landmarks, and origin agricultural product brands [12][13]. - The event served as a significant initiative under the "Enjoy Winter in Guangdong" consumption season, injecting vitality into the winter consumer market [8][9]. Group 2: Product Highlights - Over 2,000 high-quality agricultural products with regional characteristics were showcased, including fresh fruits and processed products from the host region, such as lychees and tilapia [14][15][18]. - Various regions presented their unique products, including cinnamon coffee from Zhaoqing and geographical indication products like Chenpi tea from Jiangmen, transforming local specialties into high-value products [22][23][24]. - The event also featured international products, with a special section for Malaysian agricultural products attracting a young audience [31][32]. Group 3: Market Integration and Collaboration - The Greater Bay Area's vast consumer market and global trade hub status provide a platform for agricultural products to achieve branding and internationalization [34][35]. - The conference facilitated the signing of procurement agreements between major wholesale markets and exhibitors, enhancing the connection between production and sales [38]. - A "Rural Characteristic Industry Development Service Action" agreement was signed to deepen cooperation in standardization, branding, and technological services, supporting rural industry development [39][41]. Group 4: Media Empowerment - The "Media+" model was highlighted as a key driver for enhancing brand value and industry dynamics, integrating resources and promoting agricultural products effectively [44][50]. - The event achieved significant media exposure, organizing over 10 promotional events for county-level agricultural products, thus elevating local specialties to a broader stage [52][54]. - The conference's unique platform advantages are expected to facilitate the integration of high-quality agricultural products into the Greater Bay Area and promote international exchanges [56][57].

Core Insights - The inclusion of two rural e-commerce leaders from Longyan City in the "2025 Rural E-commerce Leaders Typical Case Library" highlights their success and serves as a benchmark for high-quality rural e-commerce development in the region [1][4] Group 1: Individual Achievements - Wu Zifang, known as "Hakka Bride Wu," has gained 4 million followers on Douyin by creating heartfelt content, transitioning from sharing daily life to e-commerce, and promoting local products such as sweet potato chips and peanuts [1] - Lai Qichun has led a team focused on fresh product online sales and established the Longting County Youth E-commerce Association, collaborating with over 60 member units and vocational schools to train e-commerce talents [1] Group 2: Regional E-commerce Development - Longyan City has built 13 comprehensive e-commerce parks and achieved nationwide coverage of e-commerce in rural demonstration counties, emphasizing government guidance, market operation, and enterprise主体 [4] - The local government has implemented various policies to foster e-commerce talent, including training programs and supply chain improvements, which have resulted in a new generation of e-commerce pioneers serving their communities [4] Group 3: Future Plans - The Longyan Municipal Bureau of Commerce aims to deepen the rural e-commerce development layout, using these typical cases as a guide to enhance talent cultivation, platform construction, and supply chain optimization [4] - The goal is to encourage more entrepreneurs to engage in rural e-commerce, thereby continuously empowering agriculture, increasing farmers' income, and beautifying rural areas, contributing to the revitalization of rural areas in western Fujian [4]