"围挡背后的主体变更是户外品牌正在叩开高端商圈结界" 近期，北京华贸中心，曾作为杰尼亚门面的黄金铺位已悄然易主，取而代之的是KOLON SPORT可隆的围挡。 据悉，可隆将于2026年揭幕这一全新品牌店铺，业内预测这是华贸商圈的一次标志性商业更迭。 这一动作不仅是华贸黄金铺位十年来的首次品牌迭代，更是可隆以"引领高品质生活方式的专业户外品牌"为矛，直指中国高净值人群对户外生活方式的进 阶需求。 高端户外的战略卡位 北京华贸购物中心的杰尼亚独栋旗舰店，是北京CBD核心区的地标，紧临建国路，属于华贸中心的黄金铺位。杰尼亚在此运营超十年时间，开业时曾被 视为奢侈品牌在华扩张的标志性事件。 据《2025年中国奢侈品行业研究报告》数据显示，北京、上海等顶级商场2024年租金同比上涨8%-12%。在这一行业趋势下，可隆接手该核心铺位的意义 远超简单的铺位替换。 这一布局背后，是高端户外品牌与核心商圈高净值客群的双向契合，更印证了户外品类已成为驱动高端商业流量的关键变量。 首先，当下高端商圈的业态构成，呈现出向专业、时尚、圈层适配的方向升级，以可隆为代表的户外品牌，正从功能消费向生活方式进阶，这也是其获得 高端消费圈层与高 ...

广东文旅发力的新路径。 国庆中秋假期去哪里玩？广东是重要的旅游目的地之一。 据广东省文化和旅游厅初步测算，2025年国庆中秋假期全省接待游客6517.6万人次，较2024年国庆假期 增长11.5%；旅游收入攀升至613.2亿元，增幅达14.2%。 21世纪经济报道记者梳理广东各城市今年国庆中秋假期的旅游项目发现，深圳的工业游、佛山的龙舟文 化游、汕头的美食体验游、梅州的乡村生态游等一系列城市各具特色文旅项目涌现，已成为广东文旅的 发展新趋势。 华南理工大学旅游发展与规划研究院院长吴志才教授告诉21世纪经济报道记者，广东多座城市探索城市 特色旅游项目，反映了地方文旅市场促消费模式正在发生三大新变化，即从"资源依赖"到"创意驱动"的 转变、从"景点观光休闲"到"生活方式消费"的转变、从"客群泛化"到"精准圈层"的转变。其中关键在于 本地文化活态传承与烟火气、文化产品体验化与产业链构建、文化品牌打造与可持续发展。 10月4日下午，深圳市龙岗区高巨创新科普研学工业旅游基地人头攒动，来自全国各地的30位学生正在 讲解员的帮助下，操作无人机体验激光项目，许多人是第一次参观并实际操作无人机。 记者了解到，该基地是由高巨创新 ...

Core Insights - The essence of the second half of consumption is shifting from material satisfaction to meaning construction, with consumers willing to pay for lifestyle, emotional recognition, and social value [1][2] Group 1: Consumption Trends - The market is transitioning from rapid growth to meticulous cultivation, where understanding users, embracing technology, and improving efficiency are key for companies to navigate cycles [2] - In the first half of 2025, consumption exhibited three characteristics: "fast," "diverse," and "experiential." The pace of consumption trends is accelerating, with rapid shifts in consumer interests [2] - Consumers are increasingly focused on quality in basic needs, emphasizing "eating well, sleeping well, and being healthy." Food safety and health are top priorities for quality takeout [2][4] Group 2: Emotional and Spiritual Needs - Core keywords for spiritual needs include reading, travel, and intimate relationships. The average respondent reads about 8 books per year, with a significant portion reading more than 6 [3] - Travel preferences are shifting towards "hidden gems" and IP tourism, with certain regions gaining popularity. Understanding parental needs is crucial for the gifting market [3] Group 3: Consumer Demographics - The term "young" is central to consumer behavior, with similarities in consumption patterns between the elderly and younger generations, particularly in health and fitness products [3] - There is a strong demand for health, green, and smart features in home appliances, with consumers seeking large screens and smart upgrades in televisions [4] Group 4: Product Preferences - In mobile phone consumption, there is a strong demand for large storage capacity, highlighting "storage anxiety" as a key concern [4] - In clothing, consumers are returning to basic styles that are simple and versatile, with a focus on material quality and familiar brands [4] - Consumers desire decision-making services that are convenient, time-saving, and enjoyable in daily necessities [4]