创意驱动

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“工业第一城”做起工业游:城市文旅新物种的诞生
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-10 12:17
广东文旅发力的新路径。 国庆中秋假期去哪里玩?广东是重要的旅游目的地之一。 据广东省文化和旅游厅初步测算,2025年国庆中秋假期全省接待游客6517.6万人次,较2024年国庆假期 增长11.5%;旅游收入攀升至613.2亿元,增幅达14.2%。 21世纪经济报道记者梳理广东各城市今年国庆中秋假期的旅游项目发现,深圳的工业游、佛山的龙舟文 化游、汕头的美食体验游、梅州的乡村生态游等一系列城市各具特色文旅项目涌现,已成为广东文旅的 发展新趋势。 华南理工大学旅游发展与规划研究院院长吴志才教授告诉21世纪经济报道记者,广东多座城市探索城市 特色旅游项目,反映了地方文旅市场促消费模式正在发生三大新变化,即从"资源依赖"到"创意驱动"的 转变、从"景点观光休闲"到"生活方式消费"的转变、从"客群泛化"到"精准圈层"的转变。其中关键在于 本地文化活态传承与烟火气、文化产品体验化与产业链构建、文化品牌打造与可持续发展。 10月4日下午,深圳市龙岗区高巨创新科普研学工业旅游基地人头攒动,来自全国各地的30位学生正在 讲解员的帮助下,操作无人机体验激光项目,许多人是第一次参观并实际操作无人机。 记者了解到,该基地是由高巨创新 ...
发挥“近”的优势 做足“美”的文章(连线评论员)
Ren Min Ri Bao· 2025-07-09 22:32
Core Insights - The tourism sector in Hebei has seen significant growth, with a 9.3% increase in visitor numbers and a 9.1% rise in tourism spending during the Dragon Boat Festival compared to the previous year [1] - The region is focusing on attracting tourists from Beijing and Tianjin, with a notable 20.2% increase in visitor numbers from these areas [1] - Hebei is implementing various policies to enhance its tourism appeal, including free highway access for tourist vehicles during weekends and holidays, benefiting 1.16 million vehicles in 2024 alone [1] Group 1: Tourism Growth and Strategies - Hebei's tourism resources are rich, and there has been a 96% increase in inbound tourists during the May Day holiday, totaling 24,500 visitors [2] - The province is optimizing the inbound tourism environment by leveraging national policies such as visa exemptions and providing financial incentives to travel agencies that facilitate inbound tourism [2] - Hebei is innovating its tourism products by offering personalized travel experiences that cater to the cultural preferences of international visitors [2] Group 2: Cultural Integration and Development - The integration of culture and tourism is emphasized as a key strategy for Hebei, with a focus on leveraging its diverse cultural resources to enhance the tourism experience [3][4] - Hebei is exploring ways to deeply integrate cultural elements into tourism, transforming traditional resources into unique visitor experiences [4] - The province is also promoting night-time cultural and tourism consumption, creating new opportunities for tourism growth [5] Group 3: Economic Impact and Community Development - The tourism industry is playing an increasingly important role in economic development, contributing to rural revitalization and urban transformation [5][6] - Initiatives in Zhangjiakou and Tangshan are highlighted as examples of how cultural tourism can drive local economies and enhance community engagement [6] - The transformation of industrial tourism in Tangshan showcases a successful model for resource-based cities to pivot towards cultural tourism [6]