广誉远经典名方产品龟龄集 广誉远中医药文化产业园 在广誉远的博物馆里，讲解员指着升炼核心产品龟龄集的椭圆形炼丹炉说："最早时候我们用这个银炉 升炼，后来改良了，但核心原理未变。"正是这种对古法炮制的坚持让"中华老字号"广誉远品牌驰名海 内外中药界。 ◎记者 陈芳 一家近500年历史的中华老字号企业，是如何历经时代更迭后依然闪闪发光？近日，上海证券报记者走 进广誉远工厂，探寻其穿越时间长河的密码。在广誉远董事长李晓军看来，面对行业竞争加剧和科技浪 潮推陈出新、不断迭代，广誉远只有"跑"起来，不断地自我革命，自我完善，才能实现突破，跻身行业 第一梯队。 尊古不囿古，为守护药效 在全透明的玻璃厂房内，数以百计的大醋缸依次整齐排开，大醋缸表面盖有玻璃板，旁边有卡片记录着 晾晒时间和批次。经过这样长达三年的日晒夜露，二十公斤陈醋才能浓缩成一公斤的醋膏。 醋膏仅仅是炮制鹿茸的一味辅料，还需将醋膏加入鹿茸中土埋，经过独特的多种炮制后研成细末。系列 的繁琐工艺耗时漫长，广誉远却坚守了传统炮制的古法。 在广誉远生产工艺里，古法炮制随处可见。比如水飞法制作朱砂、土炒白术以及地黄九蒸九晒等。长期 以来，广誉远总结出了炒、蒸、煮、熏 ...

Core Viewpoint - The recent legal victory of Shanxi Guangyuyuan Traditional Chinese Medicine Co., Ltd. against a health company over trademark rights and unfair competition sets a new benchmark for intellectual property protection in the traditional Chinese medicine industry [1][3]. Group 1: Legal Case Summary - The case lasted for two years and resulted in a significant ruling that not only compensated Guangyuyuan for economic losses but also enhanced its brand reputation [1][2]. - The court recognized the "Guangyuyuan" trademark as a well-known trademark, confirming that the defendant's use of the name caused consumer confusion and constituted unfair competition [3]. - The compensation amount was doubled from 500,000 yuan to 1 million yuan, and the defendant was ordered to cease sales of infringing products in mainland China [3]. Group 2: Industry Context - The number of disputes involving time-honored brands has been increasing, with nearly 50% of such cases involving trademark imitation or malicious registration [1][4]. - The protection of traditional brands is supported by national policies, such as the "Intellectual Property Power Construction Outline (2021-2035)" which emphasizes the development and protection of traditional brands [2][4]. - The case highlights the challenges faced by traditional brands in protecting their intellectual property, including difficulties in evidence collection and high litigation costs [4]. Group 3: Company Performance - Guangyuyuan has seen a turnaround in its financial performance, with revenue exceeding 779 million yuan and net profit reaching approximately 76.86 million yuan in the first half of the year, marking a significant improvement [5]. - The company’s traditional production techniques have been recognized as national intangible cultural heritage, contributing to its brand value and market position [5]. - The company has initiated a "1541" development strategy to adapt to new industry dynamics and ensure sustainable growth [5].

Core Insights - Guangyuyuan Traditional Chinese Medicine Co., Ltd. reported a total revenue of 1.061 billion yuan for the first three quarters of 2023, marking an 18.71% year-on-year increase, and a net profit attributable to shareholders of 78.884 million yuan, up 11.16% year-on-year, returning to the "10 billion club" for the first time since 2018 [1] Financial Performance - The company achieved a total revenue of 1.061 billion yuan in the first three quarters of 2023, with a year-on-year growth of 18.71% [1] - The net profit attributable to shareholders was 78.884 million yuan, reflecting an 11.16% increase compared to the previous year [1] - After excluding a one-time tax payment of 29.67 million yuan, the actual net profit for the third quarter was approximately 31.7 million yuan, representing a year-on-year increase of about 179% [1] Brand and Product Development - Guangyuyuan's core products, including Gui Ling Ji, Ding Kun Dan, and An Gong Niu Huang Wan, have been recognized as national intangible cultural heritage [1] - The company is actively promoting its Gui Ling Ji liquor, which has seen significant sales growth, with over 103,000 boxes sold, making it the second-best-selling product [2] - The company has implemented various marketing strategies, including brand exposure through high-speed rail and promotional events, to enhance product visibility and expand sales channels [2] Strategic Direction - The company aims to maintain a growth trend through its "Four Legs and Two Wings" strategy, focusing on core products while exploring potential product lines [3] - Key strategies include positioning Gui Ling Ji as a symbol of anti-aging, Ding Kun Dan for women's health, and leveraging traditional production methods for An Gong Niu Huang Wan [3] - Guangyuyuan plans to enhance its entire industry chain, innovate marketing models, and improve its competitive edge in the traditional Chinese medicine sector [3]

Core Insights - The event successfully integrated traditional Chinese medicine (TCM) heritage with modern health concepts, showcasing the "Taigu Longevity Code" as a practical modern health guide [1][9] - The activity highlighted the importance of cultural heritage in promoting public health and wellness, aligning with the "Healthy China" strategy [1][8] Group 1: Cultural Heritage and Innovation - The event featured immersive experiences that challenged public stereotypes about TCM, with demonstrations of traditional production techniques by national-level intangible cultural heritage inheritors [3][5] - The innovative transformation of traditional techniques was exemplified by the reduction of the traditional 49-day refining process to just 17 days using modern technology, reflecting the principle of "innovation without forgetting the roots" [5][6] Group 2: Public Engagement and Education - Interactive games were used to educate the public about TCM principles, making the learning process engaging and accessible [6][7] - Experts debunked common misconceptions about health practices, promoting a scientific understanding of wellness that combines traditional wisdom with modern medical insights [7][8] Group 3: Health Practices and Longevity - The presence of elderly intangible cultural heritage inheritors demonstrated the practical benefits of TCM, showcasing how lifestyle choices contribute to longevity [7][9] - The sharing of specific health practices, such as moderate consumption of medicinal wine and balanced diets, provided actionable insights for healthy aging [7][9] Group 4: Cultural and Economic Impact - The event served as a model for integrating cultural tourism with health industry development, highlighting the role of traditional medicine in modern society [8][9] - The collaboration among heritage inheritors, medical experts, and the public illustrated a collective effort necessary for advancing the "Healthy China" initiative [8][9]

Group 1 - The company is actively working on the "Guilingji Wine Restructuring" project, focusing on improving the quality of the base liquor, taste, packaging design, and standardizing product technology [2] - The company has developed a diverse product matrix, including flavored Guilingji medicinal wine, Yuanzipai Guilingji health wine, Guiling liquor, and white liquor [2] - The company is committed to long-term research on any matters that benefit its development and product improvement, aiming to establish a solid foundation for enhancing operational quality [2]