证券研究报告 公司研究 [Table_ReportType] 公司点评报告 [Table_StockAndRank] 明月镜片(301101) 投资评级 无评级 上次评级 [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮箱：jiangwenqiang@cindasc.com 李晨 新消费行业分析师 执业编号：S1500525060001 邮箱：lichen@cindasc.com 相关研究 [Table_OtherReport] 明月镜片：离焦镜快速增长，品牌高端 化，智能眼镜加速发展 明月镜片(301101.SZ)24H1 点评：大单品 保持较快增长，盈利能力进一步加强 明月镜片(301101.SZ) 23 年报及 24Q1 点 评：一季度行业承压，核心单品维持高 增 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦B座 邮编：100031 [Table_Title] 明月镜片：结构优化，智能眼镜贡献增量 [Table_ReportDate] 2025 年 10 月 27 日 [Table ...

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase of over 20% against the market benchmark index within the next six months [6][22]. Core Insights - The company has demonstrated strong resilience in the face of challenges, achieving a revenue of 626 million yuan for the first three quarters of 2025, a year-on-year increase of 7.39%, and a net profit of 149 million yuan, up 8.83% year-on-year [3][4]. - The focus on high-end product upgrades and the successful launch of AI glasses have contributed to the company's growth trajectory, with significant revenue increases from key product lines [4][5]. - The company has established a strategic partnership with a leading domestic ophthalmology institution, enhancing its sales channels for specialized products [5]. Financial Performance - For Q3 2025, the company reported a revenue of 227 million yuan, reflecting a year-on-year growth of 14.59%, and a net profit of 53.59 million yuan, up 11.56% year-on-year [3][4]. - The gross margin for the first three quarters of 2025 was 58%, with a net margin of 23.8%, indicating stable profitability despite increased R&D investments [5][6]. - The company has projected net profits of 206 million yuan, 230 million yuan, and 270 million yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 16%, 12%, and 17% [6][8]. Product and Market Strategy - The company continues to focus on high-refractive index products, which have shown rapid growth, significantly enhancing product structure and profitability [4][5]. - The introduction of the new high-end Tianji series further solidifies the company's technological barriers in the high-end lens development sector [4]. - The AI glasses business has begun generating revenue, with cumulative income of 6.51 million yuan and a gross margin of 78.6% as of September 30, 2025 [5]. Future Outlook - The company is expected to benefit from ongoing product upgrades and the expansion of new business lines, including AI glasses and medical channels, which are anticipated to drive future growth [6][8]. - The projected revenue growth rates for the upcoming years are 11% for 2025, 11% for 2026, and 9% for 2027, indicating a stable growth outlook [8].

Financial Performance - Revenue for H1 2025 reached CNY 399 million, with Q2 revenue of CNY 202 million, showing a year-on-year increase of 3.7% [2] - Net profit attributable to shareholders for H1 2025 was CNY 95.51 million, with a growth rate of 7.4% year-on-year [2] - Core product "PMC Ultra Bright" series saw a revenue increase of 32.4% year-on-year [2] Cost Management - Management expenses decreased by 11.4% year-on-year in Q2, with a management expense ratio of 9.2% [2] - Sales expenses decreased by 10.4% year-on-year in Q2, with a sales expense ratio of 16.7% [2] - R&D expenses increased by 35.5% year-on-year, indicating a strong focus on innovation [2][3] Product Development - New product matrix launched in H1 2025 includes high refractive index lenses (1.67, 1.71, 1.74) and smart photochromic lenses [4] - Sales of the "Easy Control" series reached CNY 81.67 million, a year-on-year increase of 7.32% [3] - The newly upgraded 1.74 series products saw a sales increase of 258% year-on-year [3] Strategic Partnerships - Xiaomi announced a partnership with Mingyue Lens for its AI glasses, enhancing the company's position in the smart wearable optics market [5] - A strategic cooperation agreement was signed with Aier Eye Hospital to deepen collaboration in the medical channel [5] Market Trends - The company maintains a strategic focus amidst increasing price competition in the industry, opting not to engage in price wars [10] - The market for defocus lenses is experiencing growth, with a near 20% increase in sales despite competitive pressures [10][12] Future Outlook - The company aims to enhance its brand, product, and service capabilities while focusing on long-term growth strategies [18] - Emphasis on maintaining a healthy industry ecosystem and avoiding price wars to ensure sustainable development [17]