Core Viewpoint - The company, 雅视光学, anticipates a significant loss for the six months ending June 30, 2025, with expected losses ranging from HKD 12 million to HKD 20 million, contrasting with a profit of approximately HKD 2.5 million in the same period of 2024 [1] Group 1: Financial Performance - The expected loss for the upcoming reporting period is projected to be between HKD 12 million and HKD 20 million [1] - In the same period of 2024, the company reported a profit attributable to owners of approximately HKD 2.5 million [1] Group 2: Reasons for Loss - The anticipated loss is primarily attributed to the impact of U.S. tariff policies, which have disrupted trade between the U.S. and China and affected global supply chains, leading to increased operational costs for production facilities in Vietnam and Malaysia [1] - The development of the eyewear frame distribution and lens business in China and Southeast Asia has resulted in significant increases in employee costs, promotional expenses, and exhibition costs [1] - The company has incurred higher financing costs due to bank borrowings used to fund the establishment of production bases outside of China [1]

Summary of Key Points from the Conference Call Industry Overview - The conference call discusses the Direct-to-Consumer (DTC) model, particularly its development, challenges, and opportunities in both global and Chinese markets [1][2][5][22]. Core Insights and Arguments - **DTC Model Characteristics**: Successful DTC brands exhibit global reach, product-centric thinking, a challenger mentality, and effective use of social media for consumer engagement [3][4]. - **Challenges Faced**: DTC brands encounter high customer acquisition costs, logistical pressures, and limited customer lifetime value (CLTV), which can lead to unsustainable business models [4][16][18]. - **Chinese Market Advantage**: The Chinese market is particularly conducive to DTC brand growth due to its large population, robust e-commerce ecosystem, and lower operational costs compared to overseas markets [5][22][23]. - **Development Stages**: Different metrics should be monitored at various stages of a DTC brand's lifecycle, including infrastructure investment, marketing strategies, user feedback, and profitability [6][7]. - **Marketing and Logistics**: High marketing expenses and logistical challenges are significant barriers for DTC brands, especially when competing against giants like Amazon [16][18]. Additional Important Content - **Successful and Failed Examples**: Case studies of brands like Warby Parker and Casper illustrate the importance of continuous innovation and cost control for long-term success, while also highlighting the risks of high customer acquisition costs and operational inefficiencies [9][11][12][21]. - **Role of E-commerce Platforms**: Chinese platforms like Tmall provide comprehensive support for DTC brands, including supply chain management and data marketing, which enhances their growth potential [2][25]. - **Impact of Social Media**: Platforms like Xiaohongshu (Little Red Book) significantly influence DTC brand development by fostering community engagement and facilitating user-generated content, which enhances product visibility and conversion rates [26]. Conclusion - The DTC model presents both opportunities and challenges, particularly in the context of the Chinese market, where favorable conditions exist for brand growth. However, brands must navigate high acquisition costs and operational hurdles to achieve sustainable profitability.

超视立副总裁刘松景先生代表超视立光学，向所有劳动者致敬并送上节日祝福。他指出，在全民手机时 代，电子屏幕已全方位融入人们的日常生活与工作，对老年人的视力健康构成挑战。守护老年人的清晰 视界，就是守护他们晚年生活的幸福底色。 作为全国连锁的中老年定制眼镜开发与推广品牌，超视立是《渐变焦定配眼镜》国家标准制修订起草单 位，已连续两年入选国家工信部老年用品产品推广目录。自2009年品牌创立以来，超视立专注中老年视 力健康领域，专注"远近一体镜"的技术创新和改进，并以专业视光服务为纽带，唤醒银发群体在全民手 机时代对眼健康的重视意识。 历经十五年发展，超视立全国连锁门店数量已突破150家，构建起覆盖广泛的视力健康服务网络。不仅 如此，超视立还与豪雅光学强强联合，共同成立老年眼健研究中心，通过提供定制化、全周期的视力健 康服务，助力广大中老年在全民手机时代重获清晰视野，以明亮双眸邂逅生活之美。 活动中，眼健康科普环节备受关注。徐蔚博士等专家围绕老年人眼睛保护、眼病自查以及全民手机时代 下老视人群科学用眼等相关问题，进行了深入浅出的科普讲解，并现场为老年人答疑解惑，提供专业的 眼健康建议。 4月27日，一场以"岁月赞礼· ...