明月镜片股份有限公司 投资者关系活动记录表 编号：2025-002 | 投资者关系 | √特定对象调研 □分析师会议 | | --- | --- | | 活动类别 | □媒体采访 □业绩说明会 | | | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 （请文字说明其他活动内容） | | 参与单位 | 中金公司、中信证券、中信建投证券、浙商证券、信达证券、天弘基金、 | | | 天风证券、上海天猊投资、上海明河投资、民生证券、国泰海通证券、国 | | | 金证券、国海证券、广发证券、方正证券、东方财富证券、东北证券、东 | | | 方证券、鹏扬基金、eFusion Capital、复星保德信人寿、FENGHE ASIA | | | FUND LTD、云南信托、大家资管、兴业证券、杭州恩宝资管、上海开思股 | | | 权投资基金、深圳前海承势资本、申万宏源证券、开弦资本、深圳尚诚资 | | | 产、泽安私募、信达澳亚基金、Genesis Investment Management LLP、 | | | 永赢基金、CI Investments Inc、路博迈基金、国投证券、Quartet | ...

Core Insights - The company reported steady growth in 2024 and Q1 2025, with revenue increasing by 2.9% and 2.6% year-on-year, and net profit attributable to shareholders rising by 12.2% and 11.7% respectively [1][5] - Key drivers of growth include product structure optimization, deepening channel advantages, and expansion into emerging markets such as AI glasses [1][5] Revenue Breakdown - In 2024, the company's lens revenue reached 634 million yuan, up 6.5% year-on-year, with a gross margin of 63.37%, an increase of 1.3 percentage points [2] - The PMC Ultra Bright series saw significant growth, with revenue increasing by 45.6% and 44% in 2024 and Q1 2025 respectively [2] - The "Easy Control" series also performed well, with sales increasing by 22.7% and 22.1%, and even higher growth when excluding the impact of product upgrades [2] Sales Channels and Market Performance - Domestic market revenue for 2024 was 741 million yuan, a 4.6% increase, while overseas revenue fell to 29 million yuan, down 27.8% [3] - The distribution channel showed strong performance, with dealer revenue increasing by 13.3% to 265 million yuan, while direct sales slightly declined by 2.3% [3] Profitability and Cost Management - The company's gross margin for 2024 was 58.56%, up 0.98 percentage points year-on-year, indicating improved profitability [4] - The sales expense ratio decreased, contributing to enhanced profitability, with the net profit margin for 2024 at 22.95%, an increase of 1.91 percentage points [4] Product Development and Future Outlook - The company is focusing on product upgrades and expanding into the AI glasses market, aiming to address high prescription needs with personalized solutions [5] - A new product matrix has been established, including various series of lenses and the "1+3+N" product strategy [5] - The company is expected to achieve net profits of 220 million, 250 million, and 280 million yuan in 2025-2027, with respective year-on-year growth rates of 24%, 13%, and 13% [5]

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase of over 20% compared to the market benchmark index within the next six months [6][21]. Core Views - The company has shown strong growth in its star products, with a significant increase in revenue from its flagship PMC Ultra Bright series, which grew by 45.6% year-on-year in 2024 [4]. - The company is actively expanding its myopia prevention product line, which is expected to contribute to its second growth curve, alongside potential growth from smart glasses [6]. - The company has increased its dividend payout ratio to 56.77%, reflecting confidence in its financial performance [5]. Financial Performance Summary - In 2024, the company achieved a revenue of 770 million yuan, a year-on-year increase of 2.88%, and a net profit attributable to shareholders of 177 million yuan, up 12.21% year-on-year [3]. - The gross margin and net margin for 2024 were 58.56% and 24.4%, respectively, showing improvements compared to the previous year [5]. - The company’s revenue for Q1 2025 was 197 million yuan, a 2.63% increase year-on-year, with a net profit of 47 million yuan, up 11.7% [3]. Product Strategy and Market Position - The company focuses on star products, with the revenue from its core lens business increasing by 8.72% year-on-year when excluding the negative impacts from overseas and raw material businesses [4]. - The sales of the "Easy Control" series for myopia prevention reached 160 million yuan in 2024, marking a 22.7% increase year-on-year [4]. - The company has optimized its customer structure, with 2,707 direct sales customers and 66 "Mingyue" brand distributors by the end of 2024 [4]. Earnings Forecast - The company is projected to achieve net profits of 208 million yuan, 258 million yuan, and 305 million yuan for the years 2025, 2026, and 2027, respectively, reflecting growth rates of 18%, 24%, and 18% [6][8].

Investment Rating - The investment rating for Mingyue Lens is not explicitly stated in the provided documents, but the report indicates a positive outlook on the company's performance and growth potential [1]. Core Views - The company reported a steady revenue growth with a projected revenue of 770 million yuan in 2024, reflecting a 2.9% increase year-on-year, and a net profit of 177 million yuan, which is a 12.2% increase [1]. - The focus on upgrading the defocus lens products and increasing the proportion of single products is evident, with a 5% year-on-year increase in lens business revenue in Q1 2025 [2]. - The brand's high-end positioning is being reinforced through exclusive partnerships, such as the collaboration with Leica, and the expansion into high-end independent stores [2]. - The smart glasses business is accelerating, with a comprehensive service solution being offered to address market needs [3]. - The company's gross profit margin is improving, with Q1 2025 gross margin at 58.4%, and net profit margin at 23.9% [3]. Financial Summary - The total revenue for 2023 was 749 million yuan, with a projected increase to 841 million yuan in 2025, representing a growth rate of 9.2% [5]. - The net profit for 2023 was 158 million yuan, expected to rise to 204 million yuan in 2025, indicating a year-on-year growth of 15.2% [5]. - The gross margin is expected to improve from 58.6% in 2024 to 60.6% in 2025 [5]. - The projected earnings per share (EPS) for 2025 is 1.01 yuan, with a price-to-earnings (P/E) ratio of 46.34 [5].