明月镜片（301101.SZ）2025 年三季报点评 核心大单品放量引领增长，新业务新产品持续推进 2025 年 10 月 28 日 ➢ 事件：明月镜片披露 25Q3 财报，25Q3 公司实现收入 2.27 亿元，同比 +14.59%；实现归母净利润 0.54 亿元，同比+11.56%；实现扣非归母利润 0.48 亿元，同比+13.55%。 ➢ 产品聚焦，常规镜片大单品放量引领增长，发布高端"天玑"系列持续完善 产品矩阵。根据公司财报，受益于公司产品聚焦策略，公司旗下核心大单品依然 保持较好增长态势，25Q3PMC 超亮系列同比+53.7%，1.71 系列同比+13.7%， 三大明星单品占常规镜片收入比例为 56.3%。25Q3 公司首发天玑系列，天玑系 列深度契合中国消费者需求，联合德国顶尖实验室完成精准的光学设计，并采用 前沿技术升级视觉体验，拉高国产高端镜片品质标准，彰显了国产镜片品牌向高 端化突破的实力，进一步夯实其在高端镜片研发领域的技术壁垒。 ➢ "轻松控"系列携手郭晶晶代言，全面合作爱尔眼科，夯实专业心智。品牌 宣传方面，暑期"轻松控"系列携手品牌代言人郭晶晶，在北京、上海、广州等 全国七大核心 ...

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase of over 20% against the market benchmark index within the next six months [6][22]. Core Insights - The company has demonstrated strong resilience in the face of challenges, achieving a revenue of 626 million yuan for the first three quarters of 2025, a year-on-year increase of 7.39%, and a net profit of 149 million yuan, up 8.83% year-on-year [3][4]. - The focus on high-end product upgrades and the successful launch of AI glasses have contributed to the company's growth trajectory, with significant revenue increases from key product lines [4][5]. - The company has established a strategic partnership with a leading domestic ophthalmology institution, enhancing its sales channels for specialized products [5]. Financial Performance - For Q3 2025, the company reported a revenue of 227 million yuan, reflecting a year-on-year growth of 14.59%, and a net profit of 53.59 million yuan, up 11.56% year-on-year [3][4]. - The gross margin for the first three quarters of 2025 was 58%, with a net margin of 23.8%, indicating stable profitability despite increased R&D investments [5][6]. - The company has projected net profits of 206 million yuan, 230 million yuan, and 270 million yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 16%, 12%, and 17% [6][8]. Product and Market Strategy - The company continues to focus on high-refractive index products, which have shown rapid growth, significantly enhancing product structure and profitability [4][5]. - The introduction of the new high-end Tianji series further solidifies the company's technological barriers in the high-end lens development sector [4]. - The AI glasses business has begun generating revenue, with cumulative income of 6.51 million yuan and a gross margin of 78.6% as of September 30, 2025 [5]. Future Outlook - The company is expected to benefit from ongoing product upgrades and the expansion of new business lines, including AI glasses and medical channels, which are anticipated to drive future growth [6][8]. - The projected revenue growth rates for the upcoming years are 11% for 2025, 11% for 2026, and 9% for 2027, indicating a stable growth outlook [8].

Financial Performance - Revenue for H1 2025 reached CNY 399 million, with Q2 revenue of CNY 202 million, showing a year-on-year increase of 3.7% [2] - Net profit attributable to shareholders for H1 2025 was CNY 95.51 million, with a growth rate of 7.4% year-on-year [2] - Core product "PMC Ultra Bright" series saw a revenue increase of 32.4% year-on-year [2] Cost Management - Management expenses decreased by 11.4% year-on-year in Q2, with a management expense ratio of 9.2% [2] - Sales expenses decreased by 10.4% year-on-year in Q2, with a sales expense ratio of 16.7% [2] - R&D expenses increased by 35.5% year-on-year, indicating a strong focus on innovation [2][3] Product Development - New product matrix launched in H1 2025 includes high refractive index lenses (1.67, 1.71, 1.74) and smart photochromic lenses [4] - Sales of the "Easy Control" series reached CNY 81.67 million, a year-on-year increase of 7.32% [3] - The newly upgraded 1.74 series products saw a sales increase of 258% year-on-year [3] Strategic Partnerships - Xiaomi announced a partnership with Mingyue Lens for its AI glasses, enhancing the company's position in the smart wearable optics market [5] - A strategic cooperation agreement was signed with Aier Eye Hospital to deepen collaboration in the medical channel [5] Market Trends - The company maintains a strategic focus amidst increasing price competition in the industry, opting not to engage in price wars [10] - The market for defocus lenses is experiencing growth, with a near 20% increase in sales despite competitive pressures [10][12] Future Outlook - The company aims to enhance its brand, product, and service capabilities while focusing on long-term growth strategies [18] - Emphasis on maintaining a healthy industry ecosystem and avoiding price wars to ensure sustainable development [17]

Core Insights - The company reported steady growth in 2024 and Q1 2025, with revenue increasing by 2.9% and 2.6% year-on-year, and net profit attributable to shareholders rising by 12.2% and 11.7% respectively [1][5] - Key drivers of growth include product structure optimization, deepening channel advantages, and expansion into emerging markets such as AI glasses [1][5] Revenue Breakdown - In 2024, the company's lens revenue reached 634 million yuan, up 6.5% year-on-year, with a gross margin of 63.37%, an increase of 1.3 percentage points [2] - The PMC Ultra Bright series saw significant growth, with revenue increasing by 45.6% and 44% in 2024 and Q1 2025 respectively [2] - The "Easy Control" series also performed well, with sales increasing by 22.7% and 22.1%, and even higher growth when excluding the impact of product upgrades [2] Sales Channels and Market Performance - Domestic market revenue for 2024 was 741 million yuan, a 4.6% increase, while overseas revenue fell to 29 million yuan, down 27.8% [3] - The distribution channel showed strong performance, with dealer revenue increasing by 13.3% to 265 million yuan, while direct sales slightly declined by 2.3% [3] Profitability and Cost Management - The company's gross margin for 2024 was 58.56%, up 0.98 percentage points year-on-year, indicating improved profitability [4] - The sales expense ratio decreased, contributing to enhanced profitability, with the net profit margin for 2024 at 22.95%, an increase of 1.91 percentage points [4] Product Development and Future Outlook - The company is focusing on product upgrades and expanding into the AI glasses market, aiming to address high prescription needs with personalized solutions [5] - A new product matrix has been established, including various series of lenses and the "1+3+N" product strategy [5] - The company is expected to achieve net profits of 220 million, 250 million, and 280 million yuan in 2025-2027, with respective year-on-year growth rates of 24%, 13%, and 13% [5]