经过品牌整合后，东风还需要持续在产品竞争力方面做出改变。2026款纳米01和2026款eπ008五座版的上市，正是东风奕派在调整期的举措，即通过产品力 提升来吸引更多消费者。然而， 从"性价比"到"品价比"的转变，仅靠产品升级还远远不够。品牌力、用户运营和持续创新能力，将是决定东风奕派能否真 正突围的关键因素。 2026款纳米01和2026款eπ008五座版均在价格、空间和部分配置上进行了升级，与竞品相比有了部分比较优势，但东风奕派的品牌知名度较低，相比其他品 牌还存在劣势。 东风奕派品牌整合仅三个多月后，便推出两款升级车型，体现了其在新能源赛道上的紧迫感。随着与华为合作的智能精品系列明年推出，东风奕派有望在智 能化领域迎来新机会。 今年6月底，东风汽车将"风神、奕派、纳米"三品牌整合至东风奕派旗下，这一战略调整终结了过去三个品牌"各自为战"的状态。体现在销量规模上，东风 奕派将三个品牌销量叠加，客观上"提升"了月度销量。9月，东风奕派销量30256辆，同比增长15.8%，这即是三个品牌的总销量。若单从奕派品牌看，今年1 —6月，其合计零售销量约2.5万辆，与去年同期相当。 除了品牌和产品方面的动作，东风汽车 ...

作为一款专为品质家庭量身打造的"超级大五座"，2026款eπ008 五座版定位"大舒适家"，聚焦超级大空 间、超级大舒享、超级大智慧三大差异优势，结合舒心品质、舒心科技、舒心驾控、舒心守护的四大舒 心价值。 10月16日，"十万严选、共赴美好"——东风奕派2026款纳米01、2026款eπ008 五座版双车上市发布。秉 持严选基因，感恩用户信赖，"精致大宝贝"2026款纳米01限时焕新指导价5.88万起，"超级大五座"2026 款eπ008 五座版限时焕新指导价15.99万起。 纳米01作为东风奕派首款全球战略车型，已畅销全球40多个国家和地区，累计赢得十万家庭的青睐；自 今年6月26日东风奕派科技公司正式成立以来，东风奕派全系四车协同发力，年内累计销量突破十万大 关，展现出央企新势力的强大动能。 既要"严选"实力，也要"颜选"魅力，东风奕派2026款纳米01新增"精灵绿"潮流车色，采用豪华品牌同源 的"变色龙"车漆工艺，结合变色玻璃珠光材料，并以"三涂两烘"工艺，结合纳米级硅烷薄膜底漆技术， 呈现出细腻通透、温润如玉的漆面质感，为广大年轻用户带来极具个性与潮流气质的时尚单品。 车身尺寸上，2026款eπ00 ...

Core Insights - Dongfeng Yipai launched the 2026 models of Nano 01 and eπ008, emphasizing user trust and product upgrades with starting prices of 58,800 CNY and 159,900 CNY respectively [1][4][16] Group 1: Product Launch and Features - The 2026 Nano 01 features over 280 upgrades, appealing particularly to female consumers, and integrates five core advantages including space, aesthetics, smart control, energy efficiency, and safety [7][9] - The 2026 eπ008 is designed as a "super five-seater" for families, focusing on spaciousness, comfort, and smart technology, with a starting price range of 159,900 to 171,600 CNY [12][16] - Both models reflect Dongfeng Yipai's commitment to quality and user-centric design, aiming to meet diverse consumer needs [3][4] Group 2: Market Performance and Strategy - The Nano 01 has become the fastest-growing global model in its class, achieving sales in over 40 countries and regions, with total sales surpassing 100,000 units since the establishment of Dongfeng Yipai Technology [6][4] - The launch of these models marks a significant step in Dongfeng Yipai's strategy to enhance product offerings and strengthen brand-user collaboration, aiming for future sales milestones [4][6] - The company emphasizes its "state-owned enterprise" quality assurance, positioning itself as a reliable choice for family vehicles [16]

Core Points - Dongfeng Yipai officially launched the 2026 models of Nano 01 and eπ008 five-seater, with starting prices of 58,800 yuan and 159,900 yuan respectively [1] - The cumulative delivery of Dongfeng Nano 01 has exceeded 100,000 units, with exports to 40 countries and regions [1] - As of September, the total sales of Dongfeng Yipai's four models have surpassed 100,000 units [1] Model Upgrades - The 2026 Nano 01 underwent over 280 upgrades, including the introduction of a new color "Elf Green" and a new vehicle system that supports multi-command dialogue [2] - The new model features L2-level assisted driving capabilities and is equipped with the Mahle E ten-in-one electric drive system, offering a maximum range of 430 km [2] eπ008 Specifications - The 2026 eπ008 five-seater has a wheelbase of 3025 mm and features second-row electric "magic carpet" seats, with trunk space expandable from 783L to 1876L [5] - The eπ008 includes multiple upgrades in smart features, such as dynamic traffic light countdown, route search, and voice broadcasting in navigation [5]

Core Insights - Dongfeng Motor Group's subsidiary, Yipai Automotive Technology, launched the 2026 models of Nano 01 and eπ008, with starting prices of 58,800 yuan and 159,900 yuan respectively [1][4]. Group 1: Product Launch and Features - The 2026 Nano 01 has undergone over 280 upgrades based on user feedback, featuring a new "Elf Green" color and advanced paint technology for a premium finish [3]. - The 2026 eπ008 is designed as a "super five-seater" focusing on spaciousness, comfort, and smart technology, with a body length exceeding 5 meters and a wheelbase of 3025mm [4]. - The Nano 01 offers eight models in two versions, priced between 58,800 yuan and 88,800 yuan, along with various promotional gifts to enhance value [3]. - The eπ008 provides flexible cargo space ranging from 783L to 1876L and features unique seating configurations for enhanced comfort during family travel [4]. Group 2: Market Position and Strategy - The launch of these models marks a significant milestone for Dongfeng Yipai, achieving over 100,000 units sold globally, reflecting strong brand recognition and market competitiveness in the electric vehicle sector [3]. - The company emphasizes a user-centric approach, integrating advanced technology with consumer needs to enhance the overall travel experience [5].