在市场竞争激烈的当下，技术加速迭代、产品稀缺性降低，品牌的物质价值极易被复制与超越，能否为用户提供触动人心的情绪价值，成为与用户情感共鸣 的伙伴，成为车企面临的新课题。2025年，悦达起亚发布全新品牌口号——"起亚，所向由心"，并推出同名品牌微电影《所向由心》，传递了起亚与用户一 路相伴的品牌内涵，标志着悦达起亚从汽车制造商蜕变为"用户人生共建者"，完成了品牌在价值维度的转型升级。 所谓"用户人生共建者"，其核心在于跳出传统服务的边界，通过全场景价值服务深度融入用户生活的每一个维度，成为用户生活、社交、兴趣与成长的见证 者和助力者。为此，悦达起亚策划了"所向由心"系列公益活动，通过为外地球迷提供苏超观赛免费接驳服务、邀请特殊群体儿童现场观赛、针对EV5运营版 车主开展AED培训，以及通过"起亚家园"项目助力盐城农业科技职业学院打造创新创业体系等举措，让关爱覆盖更广泛的群体，让服务不再局限于单一的产 品，彰显品牌对每一位用户的温暖关怀。 值得一提的是，经过数十年的发展，"起亚家园"公益项目已经从"扶贫脱困"迈入"培养创新力量"的2.0新时代。2025年，起亚家园公益活动走进盐城农业科技 职业学院，通过前期筹备、 ...

在智能化重新定义产品的浪潮里，悦达起亚以"油电并行"战略布局产品线，完成了多款经典车型的焕新 升级。无论是传承33年经典的起亚新狮铂拓界、"有颜有趣Z世代SUV"2026款起亚赛图斯，还是"品质生 活的省心SUV"2026款起亚奕跑、宜商宜家的2026款起亚嘉华，均延续了起亚全球高品质基因，并根据 中国消费者需求持续进化提升，满足了更多元化、个性化的出行需求。 展望2026年，悦达起亚将坚定不移地践行"在中国，为中国"战略，全新推出涵盖燃油与纯电动力的3款 新车，并计划研发符合中国市场趋势的智能座舱和智能驾驶辅助系统，进一步满足中国用户对智能化的 需求。 商报讯(记者郭雨昕)2025年，中国汽车行业新能源转型提速、存量竞争加剧，市场竞争从"价格内卷"转 向"价值深耕"。面对复杂多变的市场环境，悦达起亚韧性当先、稳字当头，12月销量达20666辆，连续 10个月单月销量超2万辆；全年累计销量达253964辆，同比增长2.3%，连续两年呈正增长，销量增速继 续稳居合资品牌前列，持续巩固"稳步向上"的发展态势。 ...

Core Points - The 2026 Kia Seltos has been launched with an additional 1.5L Luxury Comfort version, offering a total of 8 configurations [2] - From July 1 to July 31, consumers can purchase the 1.5L Luxury version at a promotional price of 77,900 yuan [2] - The new model features significant upgrades to meet the comfort and smart technology demands of young Chinese consumers [2] Product Features - The 1.5L Luxury Comfort version includes advanced features such as Kia Connect & Baidu Smart Connectivity System 3.0, SVM 360° panoramic imaging, BVM side rear imaging, and a 10.25-inch colorful instrument panel [2] - Additional high-end configurations include 17-inch aluminum alloy mirror wheels and welcome functions for front and rear lights, providing competitive product value in its class [2] - The model also offers unique comfort features like ventilated and heated front seats, a panoramic sunroof, and an overhead storage rack, making it one of the few in its class to provide both seat ventilation and heating [2] Safety and Assistance Features - The 2026 Kia Seltos supports various intelligent safety features such as FCA forward collision avoidance assist, LFA lane keeping assist, LKA lane departure warning, and ISLA intelligent speed limit assist [3] - It also includes advanced driving assistance functions like HDA highway driving assist, NSCC-Z/C navigation-based smart cruise control, and SCC smart cruise control, ensuring comprehensive safety for users in multiple driving scenarios [3]

Core Viewpoint - The 2026 Kia Seltos has been officially launched, featuring a new 1.5L luxury version and a total of eight configurations available for consumers [1][4]. Group 1: Product Features - The new 1.5L luxury version is priced at 77,900 yuan during the promotional period from July 1 to July 31, with additional financial incentives and discounts for specific groups [1]. - The 2026 model continues to target young consumers, enhancing comfort and smart features based on market demands [4][7]. - Key upgrades in the 1.5L luxury version include the KiaConnect & Baidu Smart Connectivity System 3.0, 360° panoramic imaging, and a 10.25-inch colorful instrument panel [4][6]. Group 2: Design and Specifications - The 2026 Seltos adopts the "Opposites United" design philosophy, featuring a Starmap lighting system and various color options [5]. - The vehicle dimensions are 4385mm × 1800mm × 1650mm with a wheelbase of 2630mm, providing ample space for passengers and cargo [5]. - The car includes advanced driver assistance features such as forward collision avoidance, lane keeping assistance, and intelligent speed limit assistance [6]. Group 3: Powertrain and Efficiency - The 2026 Seltos offers two powertrain options: a 1.5L engine with an IVT transmission and a 1.4T turbocharged engine with a 7DCT transmission [6]. - The 1.5L engine delivers a maximum power of 115ps and a fuel consumption of 6.05L per 100km under WLTC conditions [6]. - The 1.4T engine provides a maximum power of 140ps with a fuel consumption of 6.26L per 100km [6].

Core Viewpoint - The 2026 Kia Seltos has been launched with a focus on quality and comfort, featuring a new 1.5L luxury version and a total of eight configurations, targeting the needs of young consumers for a high-quality global SUV experience [1][3][4]. Product Features - The 2026 Kia Seltos incorporates a stylish design and advanced driving assistance features, appealing to the Z generation with its dynamic aesthetics and driving experience [3][4]. - The new model includes significant upgrades such as the Kia Connect & Baidu Smart Connectivity System 3.0, 360° surround view monitoring, and a 10.25-inch colorful instrument panel, enhancing both intelligence and comfort [3][4][12]. - The 1.5L luxury version offers unique features like ventilated and heated front seats, a panoramic sunroof, and a 6-way power-adjustable driver's seat, making it the first SUV in the 90,000 RMB price range to provide ventilated seats [8][12]. Dimensions and Comfort - The vehicle dimensions are 4,385mm in length, 1,800mm in width, and 1,650mm in height, with a wheelbase of 2,630mm, providing spacious interior comfort [10]. - It boasts class-leading headroom and legroom, along with a 429L trunk capacity, accommodating various travel needs [10][12]. Technology and Safety - The 2026 Kia Seltos features advanced ADAS technology, including collision avoidance systems, lane-keeping assistance, and intelligent speed limit assistance, ensuring comprehensive safety for users [13][16]. - The vehicle is equipped with a dual 10.25-inch display for smart connectivity, offering voice control, real-time navigation, and remote vehicle management, enhancing the user experience [18]. Performance and Efficiency - The model offers two engine options: a 1.5L engine with 115ps and a 1.4T turbo engine with 140ps, both designed for efficiency and performance, with fuel consumption rates of 6.05L and 6.26L per 100km respectively [19][21]. - The 1.5L engine is noted for its durability, capable of exceeding 300,000 km, while the 1.4T engine provides strong acceleration for highway driving [19][21]. Market Positioning - The 2026 Kia Seltos aims to redefine the value of quality travel, transitioning from a mere transportation tool to a lifestyle statement for young consumers, emphasizing both aesthetics and functionality [21][22].