Core Viewpoint - The article discusses the recent price increases of Moutai liquor and the company's new volume control policy aimed at stabilizing the market and enhancing profitability [1][2]. Price Changes - On December 24, the wholesale reference price for 25-year Flying Moutai in original boxes rose to 1600 yuan per bottle, an increase of 40 yuan from the previous day; the price for scattered bottles also increased by 40 yuan to 1590 yuan [1][2]. - The 24-year Flying Moutai in original boxes is now priced at 1630 yuan, up 30 yuan, while scattered bottles are at 1615 yuan, up 35 yuan [1][2]. - The price for 23-year Flying Moutai remains stable at 1800 yuan for original bottles and 1700 yuan for scattered bottles [2]. Volume Control Policy - Guizhou Moutai has implemented a volume control policy that includes short-term and long-term measures. In December 2025, the company will stop supplying all Moutai products to distributors until January 1, 2026 [2]. - The long-term structural reform will involve a significant reduction in non-standard product quotas starting in 2026, aimed at decreasing the supply of products that reduce distributor profits [2]. Market Response - A representative from Guizhou Moutai stated that the company emphasizes demand-driven strategies and protects channel resilience, with product distribution based on terminal sales performance [3]. - The recent decline in Flying Moutai prices was attributed to platform subsidies and promotional pricing strategies, but prices have since rebounded [3].

Group 1 - The wholesale reference price for 25-year Flying Moutai has decreased by 20 yuan, now priced at 1735 yuan per bottle [1] - The wholesale price for 25-year Flying Moutai in loose bottles has dropped by 15 yuan, now at 1715 yuan per bottle [1] - The wholesale price for 24-year Flying Moutai in original boxes has also decreased by 20 yuan, now priced at 1800 yuan per bottle [1] - The price for 24-year Flying Moutai in loose bottles has fallen by 10 yuan, now at 1750 yuan per bottle [1]

Group 1 - The wholesale reference price for 25-year Flying Moutai remained stable at 1820 RMB per bottle as of September 8 [1] - The price for 25-year Flying Moutai scattered bottles dropped below 1800 RMB, decreasing by 15 RMB from the previous day, now priced at 1790 RMB per bottle [1] - The prices for both 24-year Flying Moutai original boxes and scattered bottles remained unchanged from the previous day [1]