来源：市场资讯 此外，近期茅台酒价格的系列变化，也被部分业内人士与即将于12月28日召开的茅台经销商大会联系起来。此前有市场消息称，茅台或将在会上公布新的产 品与经营策略。近日，多位茅台酒经销商证实，随着年末消费需求增长，500毫升飞天茅台保持正常发货，而陈年茅台（15年）、1000毫升飞天茅台、生肖 茅台等非标产品的供应额度则有不同程度的削减。 市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 12月24日，茅台酒市场价格在经过数日平稳后再次出现显著波动。根据第三方平台披露的数据，多个茅台品种的批发价在当日大幅上扬。其中，蛇年茅台 （蛇茅）的批发价从1770元/瓶上涨至2000元/瓶，单日涨幅达230元，成为当日涨幅最为突出的产品。 ...

记者丨 李益文 见习记者张嘉钰 编辑丨江佩佩 而对于飞天茅台价格此前走低一事，该工作人员表示，从行业来看，茅台产品价格相对较为稳 定，500毫升飞天茅台价格跌破1499元/瓶，主要是有些平台有平台补贴，当然也不排除为博流 量而设置较低价格，当前500毫升飞天茅台价格已有所回升。 （声明：文章内容仅供参考，不构成投资建议。投资者据此操作，风险自担。） 出品丨21财经客户端 21世纪经济报道 有色金属概念大涨，中矿资源涨超6%，现货黄金首次升破4520美元，金饰克价涨到1411元 估值200亿 "中国版Space X"冲刺上市 SFC 21君荐读 估值200亿， 中国版Space X 冲刺上市 英伟达涨超3%市值增超9400亿元，阿特斯太阳能下挫近12%，美联储降息概率有变 "今日酒价"披露的最新批发参考价显示，12月24日，25年飞天茅台原箱报1600元/瓶，较上一 日涨40元；25年飞天茅台散瓶报1590元/瓶，较上一日涨40元。24年飞天茅台原箱报1630元/ 瓶，较上一日涨30元；24年飞天茅台散瓶报1615元/瓶，较上一日涨35元。 | 茅台飞天 | | | 2025年12月24日 (公众号: 今日酒价 ...

【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不 对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担 全部责任。邮箱：news_center@staff.hexun.com 格隆汇12月15日｜据21财经，()股价延续了近期反弹态势，盘中涨超1%，消息面上，多家媒体报道，贵 州()近期推出控量政策，涵盖短期减负和中长期结构性改革。对此，贵州茅台接线工作人员表示，公司 一直以来强调以需求驱动为主，注重渠道韧性保护，各产品均根据终端动销情况精准投放。对于未来市 场政策，公司仍在研究中，具体策略可能会在28日左右的渠道商联谊会上正式发布。而对于飞天茅台价 格走低一事，该工作人员表示，从行业来看，茅台产品价格相对较为稳定，500毫升飞天茅台价格跌破 1499元/瓶，主要是有些平台有平台补贴，当然也不排除为博流量而设置较低价格，当前500毫升飞天茅 台价格已有所回升。 ...

Core Viewpoint - The white liquor industry is facing challenges due to conflicts between traditional offline distribution models and e-commerce sales, particularly highlighted during the "618" promotional event, where low-price promotions have re-emerged, raising concerns about the impact on pricing structures and market dynamics [1][2][6]. Group 1: E-commerce Impact - E-commerce platforms have initiated low-price promotions for premium liquor, with prices for 53-degree Feitian Moutai dropping below 2000 yuan per bottle, which is lower than the market average [1]. - The intensity of this year's "618" promotions is less than in previous years, with fewer participants and less aggressive discounting, indicating a potential shift in market dynamics [2][6]. - The control over pricing by liquor companies has weakened as e-commerce platforms have started to establish their own trading companies, complicating the ability of liquor companies to manage pricing effectively [6]. Group 2: Market Dynamics - The overall performance of major liquor companies is expected to decline starting from the second half of 2024 into the first quarter of 2025, influenced by a sluggish consumption market and proactive measures taken by companies to manage inventory [6]. - Some second and third-tier liquor companies are struggling, with reports of significant price reductions online compared to offline sales, indicating a potential oversupply or desperate measures to stimulate sales [6][7]. - The current market environment is characterized by intense competition and slow sales, leading to innovative but concerning practices such as selling opened or discounted products to stimulate consumption [7]. Group 3: Future Outlook - Industry experts express concerns about the long-term market outlook, suggesting that the current challenges may persist for several years, with a potential market recovery taking 3 to 5 years [7][8]. - Discussions among liquor companies at recent earnings meetings have shifted focus towards consumer behavior changes, internationalization, and channel reforms, with little emphasis on addressing e-commerce challenges [8].