Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company reported a revenue of 60.95 billion yuan for Q3 2025, a year-on-year decrease of 10.3%, and a net profit attributable to shareholders of 21.51 billion yuan, down 13.7% year-on-year. In Q3 2025, revenue was 8.17 billion yuan, a significant decline of 52.7%, with net profit at 2.02 billion yuan, down 65.6% year-on-year [3] - The company is actively adjusting to industry challenges by reducing channel burdens and improving pricing. The "1+3" product structure is being leveraged to capture banquet demand, with sales of new products exceeding 100 million yuan. The mid-to-low price segment remains relatively stable, benefiting from increased banquet activity [4] - The company is reforming traditional channels and has implemented direct distribution in 20 cities, while also focusing on corporate group purchases and expanding into weaker markets [4] Financial Summary - Revenue projections for 2025-2027 are -17.7%, +5.0%, and +10.4%, respectively. Net profit forecasts are -20.9%, +5.4%, and +11.9%, with corresponding net profits of 25.2 billion, 26.6 billion, and 29.7 billion yuan. The EPS for these years is projected at 6.49, 6.85, and 7.66 yuan, respectively. The current stock price corresponds to PE ratios of 18.2, 17.3, and 15.5 times [5] - The company’s Q3 2025 net profit margin decreased by 9.3 percentage points to 24.7%, with a gross margin decline of 13.5 percentage points, primarily due to a significant drop in the main brand and a shift in product mix [4] - As of the end of Q3 2025, the company had a contract liability balance of 9.27 billion yuan, down 8.1 billion yuan from the previous quarter, indicating a revenue decline of 54.5% after adjusting for contract liabilities [4]