每经编辑｜程鹏 近日，"最快女护士"张水华因在夺得马拉松比赛冠军后哭诉"望领导支持调休跑马拉松"，持续引发关注。 9月3日，据智通财经，基于双方发展路径的调整，361度与张水华的合作已暂告一段落。知情人士向智通财经表示，361度在运动员合作中始终秉持长期发 展理念，此次调整系双方经过友好协商后的共同决定，不影响品牌与其他运动员的既有合作。 公开资料显示，张水华为福建医科大学附属第一医院护士，在近期的哈尔滨马拉松比赛中获国内女子组冠军。赛后，张水华情绪激动，哭着说作为护士工 作忙碌，参加马拉松比赛请假不易、调休困难，希望领导支持她周末调休。此番言论引发争议，不少网友涌向361度直播间，有网友表示让品牌方马上和 张水华解约，还有网友则称"换代言人马上买"。 9月3日，据南都N视频，在361度官方旗舰店的直播间，正在带货的主播身前放着一张纸，其中写道："361°与'最快女护士'马拉松跑者已解约。" 直播间有 网友提问："没有官方发布吗？"该主播回应称："我们是官方旗舰店的直播间，大家往我脸上看，这三个字的意思很明显了。" 直播间显示着"已解约，提倡运动，更热爱生活"彩色字样。 此前，张水华的个人短视频账号主页上标注 ...

Core Viewpoint - The partnership between 361 Degrees and marathon runner Zhang Shuihua has been terminated following her emotional appeal for support from leadership regarding time off for marathon training, which sparked public controversy [1][2]. Company Summary - 361 Degrees has decided to end its collaboration with Zhang Shuihua after mutual agreement, emphasizing a long-term development philosophy in athlete partnerships [1]. - The company reported a revenue of HKD 5.705 billion for the first half of 2025, reflecting an 11% year-on-year increase, and a net profit of HKD 858 million, up 8.6% [7]. - The footwear segment, including both adult and children's products, accounted for approximately 67.6% of total revenue [7]. Industry Comparison - In comparison to other major sports brands in Hong Kong for the first half of 2025, Anta Sports reported revenue of HKD 38.544 billion (up 14.3%), Li Ning at HKD 14.817 billion (up 3.3%), and Xtep International at HKD 6.838 billion (up 7.1%) [8]. - Net profits for these brands were HKD 7.031 billion (down 8.9% for Anta), HKD 1.737 billion (down 11% for Li Ning), and HKD 914 million (up 21.5% for Xtep) [8]. - As of September 4, 361 Degrees' stock was trading at HKD 6.23 per share, with a total market capitalization of HKD 12.88 billion [8].

Group 1 - The core issue revolves around the termination of the partnership between 361 Degrees and marathon runner Zhang Shuihua following her emotional appeal for support from her employer regarding time off for marathon training [1][2] - Zhang Shuihua, a nurse at Fujian Medical University First Affiliated Hospital, won the women's group championship at the Harbin Marathon, which led to her expressing difficulties in taking leave for training [1][2] - The decision to end the partnership was described as a mutual agreement between both parties, emphasizing that it would not affect 361 Degrees' existing collaborations with other athletes [1] Group 2 - Zhang Shuihua's personal social media account previously indicated her sponsorship with 361 Degrees, but she has since removed this information following the controversy [2] - The founder of Zhang Shuihua's MCN agency, "Rabbit Hi Running Camp," noted that it is normal for brands to take protective measures under significant social pressure, highlighting the challenges faced by female marathon runners who balance work and sports [7] - 361 Degrees reported a revenue of HKD 57.05 billion for the first half of 2025, marking an 11% year-on-year increase, with a net profit of HKD 8.58 billion, reflecting an 8.6% growth [7]