50元代金券
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西贝继续发“50元代金券”到12月,消费满50元可得,门店客流量回暖,店员称压力更大了
Sou Hu Cai Jing· 2025-11-12 18:06
Core Insights - The restaurant industry, particularly Xibei, is experiencing a dynamic adjustment in store operations, including openings and closures, which is considered a normal business practice [1] - Xibei has been actively working to recover customer traffic through promotional activities, such as issuing 50 yuan vouchers for customers who spend over 50 yuan, which will continue until December [1] Group 1: Store Operations - The occupancy rate at a Xibei restaurant in Pudong New District is approximately 60%-70% [1] - Employees report an increase in workload due to more dishes being prepared on-site, leading to ongoing recruitment efforts for kitchen staff [1] - Recent closures in cities like Shenzhen, Shantou, and Yiwu are part of Xibei's normal operational adjustments based on business performance [1] Group 2: Customer Engagement - Xibei is utilizing promotional strategies, such as the ongoing 50 yuan voucher campaign, to attract and retain customers amid discussions of store closures [1]
实探“闭店风波”后的西贝:继续发优惠券、客流量回暖
Di Yi Cai Jing· 2025-11-12 13:17
Core Insights - The company is actively using vouchers to regain lost customers after facing challenges in recent months [1][4] - There has been a noticeable improvement in customer traffic compared to previous downturns, with current restaurant occupancy rates around 60%-70% [1] - The company has acknowledged the impact of the pre-prepared food controversy and is making adjustments to its food preparation methods to better meet customer expectations [3][4] Customer Engagement - The ongoing promotion of a "50 yuan voucher" is aimed at encouraging customer visits, with the offer valid until December [4] - Despite the controversy, some families remain willing to dine at the company’s restaurants, citing the suitability of the food for children [4] - During peak dining times, customers in major cities have experienced wait times, indicating a resurgence in demand [4] Operational Adjustments - The company is increasing its workforce, including hiring part-time employees to manage the higher workload due to more dishes being prepared on-site [3] - The company has stated that the opening and closing of stores is a normal part of restaurant operations, with recent closures being part of a dynamic adjustment strategy [3]