52TOYS玩具

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万达电影(002739):投资中国IP玩具行业领先品牌52TOYS,强化IP衍生业务布局
CMS· 2025-05-19 04:34
Investment Rating - The report maintains a "Strong Buy" investment rating for Wanda Film [2][6]. Core Views - Wanda Film is investing in the leading Chinese IP toy brand 52TOYS to strengthen its IP derivative business layout [6]. - The company aims to enhance its non-ticket revenue through strategic cooperation with 52TOYS in IP toy product development, marketing, and other related areas [6]. - The report projects significant revenue growth for Wanda Film, with expected revenues of 143.40 billion, 161.03 billion, and 178.15 billion RMB for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 16%, 12%, and 11% [6][7]. Financial Data Summary - Total revenue for 2023 is reported at 14,620 million RMB, with a projected decline to 12,362 million RMB in 2024, followed by a recovery to 14,340 million RMB in 2025 [7][9]. - The net profit for 2023 is 912 million RMB, with a forecasted loss of 940 million RMB in 2024, and a return to profitability with net profits of 1,236 million RMB in 2025 [7][9]. - The company's asset-liability ratio is 67.7%, indicating a relatively high level of debt [2][9]. Company Overview - Wanda Film's subsidiary, Beijing Ying Shiguang, is set to acquire a 4% stake in Beijing Lezi Tiancheng Cultural Development Co., Ltd., with a total investment of 144 million RMB [6]. - Lezi Tiancheng, the target company, is recognized as a leading toy company in China, with its core brand being "52TOYS" [6]. - The strategic partnership aims to leverage both companies' resources for mutual benefit, enhancing Wanda Film's position in the IP toy market [6].