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以旧换新政策惠及超4.3亿人次 打开消费市场新空间
Yang Shi Wang· 2025-08-06 06:09
平台数据显示,今年上半年,县域家电市场加速提档升级,大尺寸、大容量家电成为深受消费者欢迎的品类。据统计,98英寸以上大屏电视销售同比增 长43%,搭载净味除菌功能的550L以上大容量冰箱销售同比增长89%。"智能化"家电也成为市场新宠,上半年,5000元以上空调中,AI产品销量占比超 60%,智能烟灶套装、扫地机器人销量同比分别增长76.7%、92.5%。 截至目前,今年已经分三批下达2310亿元超长期特别国债资金支持以旧换新。各地不断优化以旧换新政策流程,确保补贴及时兑现。 大件家电越来越受青睐,这是多地家电以旧换新消费中出现的新趋势。在贵州赤水一家家电卖场,暑期家电销售小高峰让销售员和送货员都十分忙碌。 在贵州赤水,全市上规模的家电卖场有近20家,其中不少卖场店面都在今年进行了重新装修。 央视网消息:最新统计数据显示,今年以来,与"两新",也就是大规模设备更新和消费品以旧换新密切相关的消费品制造业、装备制造业等投资都实现 了快速增长。截至7月25日,以旧换新政策实施以来累计带动相关商品销售额超3万亿元,惠及超4.3亿人次。 ...
截至7月25日以旧换新政策惠及超4.3亿人次 大件家电受青睐
Yang Shi Xin Wen· 2025-08-06 03:42
Group 1: Policy Impact - The "Two New" policy, which includes large-scale equipment updates and old-for-new consumer goods exchanges, has led to rapid growth in related sectors such as consumer goods manufacturing and equipment manufacturing, with sales exceeding 3 trillion yuan and benefiting over 430 million people since its implementation [1] - The government has allocated 231 billion yuan in special long-term bonds to support the old-for-new policy, with local governments optimizing processes to ensure timely subsidies [5] Group 2: Consumer Trends - There is a growing preference for large home appliances, with significant sales increases noted in large-sized TVs and refrigerators, with 98-inch TVs seeing a 43% year-on-year increase and large-capacity refrigerators (550L+) increasing by 89% [3] - Smart appliances are becoming increasingly popular, with over 60% of air conditioners priced above 5000 yuan being AI products, and sales of smart kitchen appliances and robotic vacuums rising by 76.7% and 92.5% respectively [3] Group 3: Electric Bicycle Market - The old-for-new policy has significantly boosted electric bicycle sales, with over 10 million old electric bicycles being replaced with new ones that meet the latest national standards, and 87.5% of these being lead-acid battery vehicles [15] - Electric bicycle manufacturers are experiencing increased demand, with production lines operating at full capacity and innovations in smart features appealing to younger consumers [9][11]