Summary of Beike's Conference Call Company Overview - Beike operates as a leading integrated online and offline real estate transaction and service platform in China, with a comprehensive business layout including second-hand and new housing transactions, home decoration, and rental services [3][6] Key Financial Highlights - Total transaction volume for 2024 is projected to reach 3.3 trillion yuan, a year-on-year increase of 6.6% - Net revenue is expected to be 93.5 billion yuan, reflecting a 20.2% year-on-year growth, marking a historical high [2][7] - The company achieved profitability in 2024, with net profit attributable to shareholders at 4.06 billion yuan, adjusted to 7.2 billion yuan [2][7] - Gross margin is stable at 24.6%, with an operating expense ratio optimized to 20.4% and an adjusted net profit margin of 7.7% [2][7] - Cash and short-term investments total 61.6 billion yuan, with a $3 billion share repurchase plan in place [2][8] Business Segments Performance Existing Housing Transactions - The existing housing transaction volume is expected to reach 2.2 trillion yuan in 2024, a 4.8% increase year-on-year, accounting for 31% of the national second-hand housing transaction volume [2][13] - The overall commission rate for 2024 is projected at 1.26%, with the self-operated segment affected by policy changes, reducing to 2.51% [2][14] New Housing Transactions - New housing transaction volume is projected at 970 billion yuan, representing 11.4% of the national new housing market [2][17] - The commission rate for new housing is expected to reach 3.47%, the highest since 2017 [2][18] Home Decoration and Furniture - The home decoration business is expected to reach a transaction volume of 16.9 billion yuan by the end of 2024, with net revenue of 14.8 billion yuan, showing a compound annual growth rate of over 300% from 2021 to 2024 [2][20] - The home decoration market is projected to reach 7.1 trillion yuan by 2030, indicating significant growth potential [21] Rental Business - The rental business has expanded rapidly, managing over 430,000 units by 2024, with net revenue of 14.33 billion yuan and a profit margin of 5% [2][23] Strategic Initiatives - Beike's "One Body, Three Wings" strategy focuses on real estate brokerage as the core, with collaborative development in home decoration and rental services [2][6] - The ACN (Agent Cooperation Network) enhances service quality and efficiency, with a 75% cross-store cooperation rate in second-hand housing transactions [2][10][11] Market Position and Future Outlook - Beike maintains a strong market position, with a total transaction volume of 3.3 trillion yuan in 2024, significantly ahead of competitors [9] - The company has a robust store network with over 52,000 locations and 500,000 agents, reinforcing its competitive edge [9] - Future growth is anticipated in the home decoration and rental sectors, supported by strong cash flow and shareholder returns through buybacks and dividends [25]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [4][11]. Core Viewpoints - The company is the largest real estate transaction and service platform in China, poised to benefit from real estate recovery, with its three wings of business gradually forming a second growth curve [3][11]. - The company has launched a strategic shift from traditional real estate transactions to comprehensive living services, encapsulated in its "One Body, Three Wings" strategy [1][36]. Summary by Relevant Sections Company Overview - The company, originally founded as Beijing Lianjia in 2001, has evolved into the largest real estate transaction and service platform in China, with a significant focus on digital transformation and integration of services [1][20]. - The company has a unique dual-class share structure, with core management holding nearly half of the voting rights, ensuring strategic control [28][29]. Real Estate Brokerage Business - The brokerage business benefits from a strong online and offline integration, with 50,000 active stores and 445,000 active agents by the end of 2024 [1]. - The company has developed a robust mechanism to address issues like fake listings and price discrepancies through its "Building Dictionary" and ACN network, enhancing transaction efficiency [1][10]. Home Decoration and Furnishing Business - The home decoration market is projected to reach approximately 3.9 trillion yuan in 2024, with the company leveraging its brokerage business to drive traffic and enhance service delivery through digitalization [2][10]. - Following the acquisition of Saintu Decoration, the company is in a phase of scaling its operations through a combination of vertical management and internet platform models [2][10]. Rental and Residential Development - The rental business, centered around the "Worry-Free Rental" model, aims for sustainable profitability by improving property turnover rates and reducing vacancy periods [2][10]. - The "Beihome" initiative is being piloted in major cities, with plans for expansion in 2025 [2][10]. Profit Forecast, Valuation, and Rating - The company is expected to see a net profit of 5.77 billion, 6.69 billion, and 7.44 billion yuan from 2025 to 2027, with corresponding P/E ratios of 28, 24, and 22 [3][11]. - The report highlights the stability of the brokerage business and the high growth potential of the home decoration and rental segments as key drivers for future profitability [3][11].