Core Viewpoint - Beike (BEKE.US) has experienced a 7-day consecutive rise, with a total increase of 13.7%, indicating a reversal trend in its stock performance [1] Company Strategy - Beike is implementing a "one body, three wings" strategy, focusing on creating a comprehensive residential service ecosystem that covers real estate transactions, home decoration, rental, and residential development [1] - The existing housing business relies on the ACN collaboration network and property dictionary, establishing a solid industry barrier [1] - The new housing business emphasizes the 3P model, contributing over 80% of transaction volume, serving as a core growth engine [1] Future Outlook - The company plans to deepen its "one body, three wings" strategy, ensuring steady development in the real estate brokerage sector while accelerating the layout of three major business lines: Huihaoju, integrated decoration, and Beihome [1] - This approach aims to enhance one-stop residential service capabilities and solidify its leading position in the industry [1]

Core Viewpoint - Beike's performance in the first half of 2025 shows significant growth, with revenue reaching 49.3 billion yuan, a year-on-year increase of 24.1%, and a net profit of 2.162 billion yuan, indicating strong operational efficiency and market positioning [1][2]. Group 1: Financial Performance - In Q2 2025, Beike achieved a total transaction volume (GTV) of 878.7 billion yuan, up 4.7% year-on-year, with net income of 26 billion yuan, reflecting an 11.3% increase [1][2]. - The company reported an adjusted net profit of 1.821 billion yuan for Q2, contributing to a total net profit of 1.307 billion yuan for the quarter [1]. Group 2: Business Segments - Beike's core business in existing and new housing exceeded market expectations, with second-hand housing transactions accounting for over 75% of total transactions on the platform [2]. - The new housing segment saw a GTV of 255.4 billion yuan in Q2, representing an 8.5% year-on-year growth, with net income of 8.6 billion yuan, also up 8.6% [2]. - The home rental and home decoration businesses are emerging as new growth engines, with home decoration revenue reaching 7.5 billion yuan in the first half of 2025, a 16.5% increase [2]. Group 3: Strategic Initiatives - Beike has established a "one body and three wings" strategy, focusing on new and second-hand housing transactions, along with home decoration and rental services, enhancing the stability of its performance [3]. - The company is leveraging AI technology to improve operational efficiency, with over 335,000 agents using the AI CRM tool "Lai Ke" to enhance customer acquisition [3]. Group 4: Market Outlook - Beike's board has approved an expansion of its share buyback program from $3 billion to $5 billion, reflecting management's commitment to maximizing long-term value for investors [4]. - The real estate market is expected to stabilize, supported by government policies aimed at revitalizing the sector, which bodes well for Beike's growth potential [4][6]. Group 5: Industry Position - Beike is recognized as a leading digital platform in China's residential services, with significant growth potential in its non-property business segments, particularly in home decoration and rental services [5]. - The home decoration market is projected to reach 7.1 trillion yuan by 2030, presenting substantial opportunities for Beike as it aligns with evolving consumer demands [5].

Core Insights - Beike's Q2 performance shows resilience with a total transaction volume of 878.7 billion yuan, a year-on-year increase of 4.7%, and net income of 26 billion yuan, up 11.3% [2] - Non-real estate transaction service revenue reached 41% of total net income, indicating a diversified growth strategy [2][5] - The company is undergoing a significant transformation, focusing on balancing scale and efficiency, adapting to consumer demand changes, and leveraging rapid technological advancements [2][8] Business Strategy - Beike is shifting from a scale-focused approach to enhancing network potential and single-point efficiency in real estate transactions [3][4] - The company has established a solid competitive moat through its ACN cooperation network and real source system, addressing the scarcity of quality assets and transaction security [3] - Beike's operational strategy includes refined management and initiatives like a store points system to improve service quality [4] Performance Metrics - In H1, Beike's second-hand transaction volume increased by 26%, outperforming the market's estimated growth of 19%, while new home transaction volume rose by 19% [4] - The gross transaction value (GTV) for existing homes reached 583.5 billion yuan, a 2.2% increase, and new homes GTV was 255.4 billion yuan, up 8.5% [4][6] - The home decoration and furnishing business generated net income of 4.57 billion yuan, a 13% increase, with a profit margin of 32.1% [6] AI Integration - Beike is integrating AI into its operations to enhance efficiency and customer experience, positioning AI as a new production resource [8][10] - The AI CRM tool "Lai Ke" has been implemented in over 60 cities, with more than 335,000 agents using it, significantly improving operational efficiency [8][9] - The company aims to use AI to standardize processes and allow service providers to focus on building trust and delivering high-quality services [9][10] Future Growth - Beike's "one body, three wings" strategy is driving structural changes and creating new growth drivers beyond traditional real estate transactions [5][11] - The company is focusing on customer-centric product design in its development projects, utilizing data-driven insights to enhance living experiences [7] - Beike's exploration of AI and data integration is expected to redefine the residential service landscape, enhancing service delivery and operational efficiency [10][11]

Core Insights - Beike (NYSE: BEKE; HKEX: 2423) reported its Q2 2025 financial performance on August 26, showing a total transaction volume (GTV) of 878.7 billion RMB, a year-on-year increase of 4.7% [1] - The company's net revenue reached 26 billion RMB, reflecting an 11.3% year-on-year growth, while net profit was reported at 1.307 billion RMB, with adjusted net profit at 1.821 billion RMB [1] Business Segments - The existing home business GTV reached 583.5 billion RMB, up 2.2% year-on-year, while the new home business GTV was 255.4 billion RMB, marking an 8.5% increase [1] - The home decoration and furnishing business generated net revenue of 4.6 billion RMB, a 13% year-on-year growth, and the housing rental service net revenue was 5.7 billion RMB, showing a significant increase of 78% [1] - In Q2, non-real estate transaction service net revenue accounted for 41% of total net revenue, achieving a historical high and establishing a diversified growth pattern [1]

Investment Rating - The report assigns a "Buy" rating for the company, Beike-W (02423), marking its first coverage [3][7]. Core Insights - Beike has evolved from a leading intermediary to a comprehensive residential service platform, with a projected GTV of 33,494 billion RMB and a revenue growth of 20.2% year-on-year for 2024 [3][11]. - The company's existing housing business remains robust, with a GTV of 22,000 billion RMB and a market share increase to 30.7%, continuing to be the core profit source [3][11]. - New housing business shows counter-cyclical growth, with a revenue increase of 10.1% year-on-year, while home decoration and rental services are rapidly expanding, with revenue growth of 36.1% and 135.0% respectively, forming a second growth curve [3][12]. - The adjusted net profit for 2025-2027 is expected to be 80.8 billion RMB, 90.6 billion RMB, and 99.7 billion RMB respectively, indicating significant platform ecosystem synergy [3][19]. Summary by Sections Company Overview - Beike, as a leading one-stop residential service platform in China, covers transactions, rentals, and home decoration, facilitating over 4.9 million transactions in 2024 with a GTV of 33,494 billion RMB [11][25]. Financial Performance - In 2024, Beike achieved total revenue of 93,457 million RMB, a year-on-year increase of 20.2%. The existing and new housing businesses contributed 30.2% and 36.0% to revenue respectively, while home decoration and rental services grew significantly [33][38]. - The GTV has shown a steady increase, with a market share rise in both new and existing housing from 2.2% and 12.6% in 2018 to 11.4% and 31.0% in 2024 respectively [33][37]. Business Segments - The existing housing business is expected to continue its recovery, with revenue projections for 2025-2027 at 298.3 billion RMB, 323.5 billion RMB, and 346.6 billion RMB, reflecting a stable growth trajectory [17]. - The new housing market is under pressure, but Beike's platform advantages are expected to enhance its market share during this phase [17]. - Home decoration and rental services are anticipated to grow significantly, with projected revenues of 182.9 billion RMB, 219.5 billion RMB, and 256.8 billion RMB for 2025-2027, indicating a strong upward trend [18]. Profitability and Valuation - The adjusted net profit for 2024 is projected at 72.11 billion RMB, reflecting a decrease of 26.4% year-on-year due to revenue structure disturbances and one-time employee incentives [12][19]. - The company is actively pursuing share buybacks and dividends, with a buyback plan of up to 30 billion USD and a dividend payout ratio exceeding 75% [56][57].

Core Viewpoint - The company is a leading integrated online and offline real estate transaction service platform, with a strong market position and growth potential in various business segments [1][2]. Group 1: Company Overview - The company began operations in 2001 and launched its integrated platform in 2018, going public on the New York Stock Exchange in 2020 and completing a dual listing in Hong Kong in 2022 [1]. - The company has established a strategic direction of "one body and three wings," focusing on real estate brokerage while simultaneously driving growth in home renovation, rental services, and data-driven residential development [1][3]. - In 2024, the company expects total transaction volume to reach 3.3 trillion yuan, with net revenue projected at 934.6 billion yuan, marking a historical high [1]. Group 2: Market Position and Performance - The company maintains a dominant position in the real estate brokerage industry, with a significant market share in both the second-hand and new housing markets [2]. - In 2024, the transaction volume for second-hand homes is expected to reach 2.2 trillion yuan, accounting for 31% of the national market, while new home transactions are projected at 970 billion yuan, representing 11.4% of the national total [2]. - The company has implemented standards and networks that enhance service quality and create competitive advantages, addressing industry pain points [2]. Group 3: Growth Drivers - The home renovation and furnishing segment is rapidly growing, with projected transaction volume and net revenue of 16.9 billion yuan and 14.77 billion yuan, respectively, from 2021 to 2024, reflecting a CAGR of 329.7% and 321.3% [3]. - The rental business has expanded significantly, with the number of managed rental units increasing from 70,000 in 2022 to 420,000 by 2024 [3]. - The company is exploring new growth opportunities through its data-driven residential development platform, which aims to provide comprehensive solutions based on consumer needs [3]. Group 4: Financial Outlook - The company is expected to deliver earnings per share (EPS) of 1.58 yuan, 1.83 yuan, and 2.11 yuan for the years 2025 to 2027, with corresponding price-to-earnings (PE) ratios of 28.7, 24.8, and 21.5 [3].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [7] Core Views - The company is a leading integrated online and offline real estate transaction service platform, with a strong foundation in real estate brokerage and a strategic focus on three wings of growth [6][11] - The company is expected to achieve a total transaction volume of CNY 3.3 trillion in 2024, with net revenue reaching CNY 934.6 billion, marking a historical high [6][20] - The company emphasizes shareholder returns, with a significant cash reserve and a share buyback plan in place [27] Summary by Sections 1. Leading Integrated Real Estate Transaction and Service Platform - The company began operations in 2001 and has expanded its services to include second-hand and new home transactions, home decoration, and rental services [11] - The total transaction volume is projected to reach CNY 3.3 trillion in 2024, reflecting a year-on-year growth of 6.6% [20] 2. Real Estate Brokerage: Strong Leadership and Operational Advantages - The company holds a dominant position in the real estate brokerage industry, with a total transaction volume of CNY 3.3 trillion in 2024, significantly ahead of competitors [48] - The company has established a unique competitive advantage through its "True Source" standard and ACN network, addressing industry pain points [51] 3. Three Wings Business: Home Decoration and Rental Services - The home decoration segment is rapidly growing, with a projected transaction volume of CNY 169 billion in 2024, reflecting a CAGR of 329.7% from 2021 to 2024 [6] - The rental service has expanded significantly, with managed properties increasing from 70,000 in 2022 to 420,000 in 2024 [6] 4. Profit Forecast and Investment Recommendations - The company forecasts EPS of CNY 1.58, CNY 1.83, and CNY 2.11 for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 28.7, 24.8, and 21.5 [7] - The report highlights the company's commitment to shareholder returns, with a cash dividend of USD 600 million in 2023 and USD 400 million in 2024 [27]

Investment Rating - The report gives a "Buy" rating for the company, Beike-W (2423.HK), with a current stock price of HKD 49.55 [1]. Core Views - Beike is a leading integrated online and offline real estate transaction service platform, with a strong foundation in real estate brokerage and a strategic focus on three wings: home decoration, rental services, and Beihome [6][11]. - The company is expected to achieve a total transaction volume of CNY 3.3 trillion in 2024, with net revenue reaching CNY 934.6 billion, marking a historical high [6][21]. - The company emphasizes shareholder returns, with a significant cash reserve and a share buyback plan in place [28]. Summary by Sections 1. Leading Integrated Real Estate Transaction and Service Platform - Beike began operations in 2001 and has expanded its services to include second-hand and new home transactions, home decoration, and rental services [11]. - The company has established a "one body, three wings" strategy, with a projected total transaction volume of CNY 3.3 trillion in 2024 [6][11]. 2. Real Estate Brokerage: Strong Leadership and Operational Advantages - Beike holds a dominant position in the real estate brokerage industry, with a total transaction volume of CNY 3.3 trillion in 2024, significantly ahead of competitors [51]. - The company has implemented the "True Source" standard and the ACN network, enhancing service quality and operational efficiency [54]. 3. Three Wings Business: Home Decoration, Rental, and Beihome Potential - The home decoration segment is rapidly growing, with a projected transaction volume of CNY 169 billion in 2024, reflecting a CAGR of 329.7% from 2021 to 2024 [6]. - The rental business has expanded significantly, with managed properties increasing from 70,000 in 2022 to 420,000 in 2024 [6]. 4. Profit Forecast and Investment Recommendations - The report forecasts EPS of CNY 1.58, CNY 1.83, and CNY 2.11 for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 28.7, 24.8, and 21.5 [7]. - The company is expected to maintain a stable commission rate in the new home market, while the second-hand home commission rate may face pressure [6].

Core Viewpoint - Beike is the largest real estate transaction and service platform in China, transitioning from a traditional real estate service provider to a comprehensive living service provider with its "one body, three wings" strategy focusing on real estate brokerage, home decoration, and related services [3]. Group 1: Real Estate Brokerage Business - Beike has a significant advantage with its integrated online and offline platform, featuring 50,000 active stores and 445,000 active agents by the end of 2024. The platform integrates various real estate brokerage brands, enhancing its scale advantage [4]. - The company effectively addresses issues such as fake listings and price discrepancies through its "Building Dictionary" and ACN mechanism, while promoting digital transformation to improve efficiency and customer experience [4]. - The growth of the real estate brokerage business is expected to continue due to increasing turnover rates in the second-hand housing market and the company's leading market share [4]. Group 2: Home Decoration and Furniture Business - The domestic home decoration market is projected to reach approximately 3.9 trillion by 2024, characterized by high fragmentation and consumer dissatisfaction due to issues like price transparency and long delivery times [5]. - Beike leverages its real estate brokerage business to drive traffic and employs a "standardization + digitalization + full-link integration" model to enhance delivery capabilities in home decoration [5]. - Following the acquisition of Saintu Home Decoration in 2022, Beike is in a phase of scaling its operations by combining vertical management with an internet platform model [5]. Group 3: Rental and Residential Development - The "Worry-Free Rental" model focuses on sustainable profitability by improving rental efficiency and reducing vacancy periods, managing over 430,000 rental units by the end of 2024 [6]. - The "Beihome" initiative explores a new C2M residential development model, with plans to expand operations in major cities like Beijing, Shanghai, and Guangzhou in 2025 [6].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [4][11]. Core Viewpoints - The company is the largest real estate transaction and service platform in China, poised to benefit from real estate recovery, with its three wings of business gradually forming a second growth curve [3][11]. - The company has launched a strategic shift from traditional real estate transactions to comprehensive living services, encapsulated in its "One Body, Three Wings" strategy [1][36]. Summary by Relevant Sections Company Overview - The company, originally founded as Beijing Lianjia in 2001, has evolved into the largest real estate transaction and service platform in China, with a significant focus on digital transformation and integration of services [1][20]. - The company has a unique dual-class share structure, with core management holding nearly half of the voting rights, ensuring strategic control [28][29]. Real Estate Brokerage Business - The brokerage business benefits from a strong online and offline integration, with 50,000 active stores and 445,000 active agents by the end of 2024 [1]. - The company has developed a robust mechanism to address issues like fake listings and price discrepancies through its "Building Dictionary" and ACN network, enhancing transaction efficiency [1][10]. Home Decoration and Furnishing Business - The home decoration market is projected to reach approximately 3.9 trillion yuan in 2024, with the company leveraging its brokerage business to drive traffic and enhance service delivery through digitalization [2][10]. - Following the acquisition of Saintu Decoration, the company is in a phase of scaling its operations through a combination of vertical management and internet platform models [2][10]. Rental and Residential Development - The rental business, centered around the "Worry-Free Rental" model, aims for sustainable profitability by improving property turnover rates and reducing vacancy periods [2][10]. - The "Beihome" initiative is being piloted in major cities, with plans for expansion in 2025 [2][10]. Profit Forecast, Valuation, and Rating - The company is expected to see a net profit of 5.77 billion, 6.69 billion, and 7.44 billion yuan from 2025 to 2027, with corresponding P/E ratios of 28, 24, and 22 [3][11]. - The report highlights the stability of the brokerage business and the high growth potential of the home decoration and rental segments as key drivers for future profitability [3][11].