总交易额8787亿元，同比增长4.7%；净收入260亿元，同比增长11.3%，这是贝壳今年二季度交出的成 绩单。尤为亮眼的是，贝壳二季度非房产交易服务业务的净收入占总净收入比例达到41%，呈现出多元 增长的格局。 在上半年整体市场先扬后抑的走势下，这份彰显韧性的业绩报告，有力证明贝壳正逐步摆脱市场波动影 响、逐渐具备阿尔法跑赢贝塔的实力。 当行业还在适应市场新常态时，贝壳已然开启了一场深刻的自我变革。贝壳联合创始人、董事长、首席 执行官彭永东在业绩会上明确指出："我们正处在一个重要的转折点。规模与效率的平衡、消费者需求 的变化、以及技术的迅猛发展，都是我们必须面对的课题。" 于贝壳而言，这不仅是业务的优化调整，更是整个组织思维模式和增长范式的深度重塑。 转向价值密度，提升"一体"房产交易服务业务含金量 在房产交易领域，贝壳通过ACN合作网络与真房源体系，解决了"好资产"和"交易安全"的稀缺性问题， 构建起坚实的规模护城河，为"一体"业务奠定了稳健发展的基础。 如今，随着市场由卖方向买方转移，贝壳敏锐地察觉到，新的稀缺性已经变为"买对房的认知""卖好房 的操盘能力"和"共情客户的情绪价值"。因此，从追求规模，转 ...

Investment Rating - The report assigns a "Buy" rating for the company, Beike-W (02423), marking its first coverage [3][7]. Core Insights - Beike has evolved from a leading intermediary to a comprehensive residential service platform, with a projected GTV of 33,494 billion RMB and a revenue growth of 20.2% year-on-year for 2024 [3][11]. - The company's existing housing business remains robust, with a GTV of 22,000 billion RMB and a market share increase to 30.7%, continuing to be the core profit source [3][11]. - New housing business shows counter-cyclical growth, with a revenue increase of 10.1% year-on-year, while home decoration and rental services are rapidly expanding, with revenue growth of 36.1% and 135.0% respectively, forming a second growth curve [3][12]. - The adjusted net profit for 2025-2027 is expected to be 80.8 billion RMB, 90.6 billion RMB, and 99.7 billion RMB respectively, indicating significant platform ecosystem synergy [3][19]. Summary by Sections Company Overview - Beike, as a leading one-stop residential service platform in China, covers transactions, rentals, and home decoration, facilitating over 4.9 million transactions in 2024 with a GTV of 33,494 billion RMB [11][25]. Financial Performance - In 2024, Beike achieved total revenue of 93,457 million RMB, a year-on-year increase of 20.2%. The existing and new housing businesses contributed 30.2% and 36.0% to revenue respectively, while home decoration and rental services grew significantly [33][38]. - The GTV has shown a steady increase, with a market share rise in both new and existing housing from 2.2% and 12.6% in 2018 to 11.4% and 31.0% in 2024 respectively [33][37]. Business Segments - The existing housing business is expected to continue its recovery, with revenue projections for 2025-2027 at 298.3 billion RMB, 323.5 billion RMB, and 346.6 billion RMB, reflecting a stable growth trajectory [17]. - The new housing market is under pressure, but Beike's platform advantages are expected to enhance its market share during this phase [17]. - Home decoration and rental services are anticipated to grow significantly, with projected revenues of 182.9 billion RMB, 219.5 billion RMB, and 256.8 billion RMB for 2025-2027, indicating a strong upward trend [18]. Profitability and Valuation - The adjusted net profit for 2024 is projected at 72.11 billion RMB, reflecting a decrease of 26.4% year-on-year due to revenue structure disturbances and one-time employee incentives [12][19]. - The company is actively pursuing share buybacks and dividends, with a buyback plan of up to 30 billion USD and a dividend payout ratio exceeding 75% [56][57].

Core Viewpoint - Beike is the largest real estate transaction and service platform in China, transitioning from a traditional real estate service provider to a comprehensive living service provider with its "one body, three wings" strategy focusing on real estate brokerage, home decoration, and related services [3]. Group 1: Real Estate Brokerage Business - Beike has a significant advantage with its integrated online and offline platform, featuring 50,000 active stores and 445,000 active agents by the end of 2024. The platform integrates various real estate brokerage brands, enhancing its scale advantage [4]. - The company effectively addresses issues such as fake listings and price discrepancies through its "Building Dictionary" and ACN mechanism, while promoting digital transformation to improve efficiency and customer experience [4]. - The growth of the real estate brokerage business is expected to continue due to increasing turnover rates in the second-hand housing market and the company's leading market share [4]. Group 2: Home Decoration and Furniture Business - The domestic home decoration market is projected to reach approximately 3.9 trillion by 2024, characterized by high fragmentation and consumer dissatisfaction due to issues like price transparency and long delivery times [5]. - Beike leverages its real estate brokerage business to drive traffic and employs a "standardization + digitalization + full-link integration" model to enhance delivery capabilities in home decoration [5]. - Following the acquisition of Saintu Home Decoration in 2022, Beike is in a phase of scaling its operations by combining vertical management with an internet platform model [5]. Group 3: Rental and Residential Development - The "Worry-Free Rental" model focuses on sustainable profitability by improving rental efficiency and reducing vacancy periods, managing over 430,000 rental units by the end of 2024 [6]. - The "Beihome" initiative explores a new C2M residential development model, with plans to expand operations in major cities like Beijing, Shanghai, and Guangzhou in 2025 [6].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [4][11]. Core Viewpoints - The company is the largest real estate transaction and service platform in China, poised to benefit from real estate recovery, with its three wings of business gradually forming a second growth curve [3][11]. - The company has launched a strategic shift from traditional real estate transactions to comprehensive living services, encapsulated in its "One Body, Three Wings" strategy [1][36]. Summary by Relevant Sections Company Overview - The company, originally founded as Beijing Lianjia in 2001, has evolved into the largest real estate transaction and service platform in China, with a significant focus on digital transformation and integration of services [1][20]. - The company has a unique dual-class share structure, with core management holding nearly half of the voting rights, ensuring strategic control [28][29]. Real Estate Brokerage Business - The brokerage business benefits from a strong online and offline integration, with 50,000 active stores and 445,000 active agents by the end of 2024 [1]. - The company has developed a robust mechanism to address issues like fake listings and price discrepancies through its "Building Dictionary" and ACN network, enhancing transaction efficiency [1][10]. Home Decoration and Furnishing Business - The home decoration market is projected to reach approximately 3.9 trillion yuan in 2024, with the company leveraging its brokerage business to drive traffic and enhance service delivery through digitalization [2][10]. - Following the acquisition of Saintu Decoration, the company is in a phase of scaling its operations through a combination of vertical management and internet platform models [2][10]. Rental and Residential Development - The rental business, centered around the "Worry-Free Rental" model, aims for sustainable profitability by improving property turnover rates and reducing vacancy periods [2][10]. - The "Beihome" initiative is being piloted in major cities, with plans for expansion in 2025 [2][10]. Profit Forecast, Valuation, and Rating - The company is expected to see a net profit of 5.77 billion, 6.69 billion, and 7.44 billion yuan from 2025 to 2027, with corresponding P/E ratios of 28, 24, and 22 [3][11]. - The report highlights the stability of the brokerage business and the high growth potential of the home decoration and rental segments as key drivers for future profitability [3][11].

Core Insights - Beike reported a net income of 23.3 billion yuan for Q1 2025, a year-on-year increase of 42.4%, and a net profit of 855 million yuan, up 97.9% [1] - The total transaction volume on Beike's platform reached 843.7 billion yuan, a 34.0% increase year-on-year, driven by growth in the existing housing market and improved market coverage [1] - The company aims to focus on input-output ratios and maintain a solid operational safety baseline while ensuring sustainable returns for shareholders [3] Financial Performance - In Q1 2025, Beike's existing housing business net income rose to 6.9 billion yuan, a 20.0% increase from the previous year, while new housing business net income increased by 64.2% to 8.1 billion yuan [1] - Home decoration and furniture net income grew by 22.3% to 2.9 billion yuan, attributed to increased orders from real estate transactions [2] - Rental service net income surged by 93.8% to 5.1 billion yuan, driven by the increase in rental properties under the "worry-free rental" model [2] Cost Analysis - Beike's total operating costs rose by 51.0% to 18.5 billion yuan compared to the previous year [2] - The external commission cost increased by 66.6% to 5.7 billion yuan, while internal commissions and remuneration rose by 33.1% to 4.8 billion yuan [2] - The cost of rental services saw a significant increase of 91.3% to 4.7 billion yuan [2] Market Outlook - The market performance in Q1 2025 was stable, continuing the positive impact from policy changes since September of the previous year [3] - The number of active stores and agents increased by 29.6% and 23.0% year-on-year, respectively, indicating strong market engagement [3] - Beike's CEO expressed confidence in the "one body, three wings" strategy and plans to continue investing in AI applications while being more cautious in other investments [3]

Core Insights - Beike (NYSE: BEKE; HKEX: 2423) reported strong financial performance for Q1 2025, driven by favorable policies and a dual focus on growth and efficiency [1] - The company achieved a total transaction volume (GTV) of 843.7 billion RMB, a year-on-year increase of 34.0%, with net revenue reaching 23.3 billion RMB, up 42.4% [1] - Beike's CEO expressed confidence in the company's long-term development under the "one body, three wings" strategy and emphasized ongoing investments in AI applications [1] Financial Performance - In Q1 2025, Beike's GTV for existing home business reached 580.3 billion RMB, a 28.1% increase year-on-year, while net revenue was 6.9 billion RMB, up 20.0% [1] - The new home business GTV was 232.2 billion RMB, reflecting a 53.0% year-on-year growth, with net revenue increasing by 64.2% to 8.1 billion RMB [1] - Non-property transaction services saw net revenue growth of 46.2%, accounting for 35.9% of total net revenue [2] Operational Efficiency - Beike's operating expenses for Q1 were 4.2 billion RMB, a quarter-on-quarter decrease of 31.3%, indicating improved operational efficiency [1] - Adjusted net profit for the quarter reached 1.393 billion RMB, showcasing enhanced profitability [1] Business Development - The number of active stores on the platform reached 55,210, with active agents totaling 490,862 by the end of Q1 [2] - Beike is focusing on optimizing developer partnerships and enhancing service efficiency in the new home business [2] - The home decoration and furnishing business generated net revenue of 2.9 billion RMB, a 22.3% increase, with a record profit margin of 32.6% [2] Rental Services - Rental service revenue surged to 5.1 billion RMB, a remarkable year-on-year growth of 93.8%, supported by a rapid increase in managed property scale [3] - The company managed over 500,000 rental units, with the "Worry-Free Rental" program accounting for over 490,000 units [3] - An AI assistant for rental services, "Xiao Hui," is being tested in 13 cities, achieving a 25% online resolution rate for tenant requests [3]