Group 1 - The "100-Day Sprint" employment initiative for 2025 college graduates was launched at Shanghai Second Industrial University, aiming to support job-seeking graduates through a series of employment guarantee activities [1] - The event included a specialized job fair and was attended by key officials, including Shanghai's Vice Mayor, highlighting the government's commitment to stabilizing and ensuring employment [1][3] - The initiative features the "One-Stop Service" policy for graduates, which aims to streamline the job application process [1] Group 2 - Shanghai Lianjia, in collaboration with Beike, provided on-site rental consultation services during the job fair, addressing graduates' housing needs alongside employment opportunities [3][5] - The job fair is part of a larger effort to connect companies with graduates during a critical job-seeking period, emphasizing the importance of housing stability for new graduates starting their careers [5] - Lianjia has previously conducted nine rental service events across 60 universities, distributing 600 copies of a rental guide to assist graduates [7] Group 3 - The "New Youth 'Heart' Plan" was launched to alleviate rental challenges for graduates, offering services such as zero deposit, monthly payments, and hassle-free lease transfers [7] - Lianjia's "Five Assurances" service promises a worry-free rental experience, including no-reason contract termination within three days and guaranteed refunds of deposits [9] - As of May 2025, Lianjia has allocated 1.55 billion yuan in assurance funds to protect transaction safety for over 125,000 deals [9] Group 4 - The rental environment is crucial for young professionals, providing a supportive space as they pursue their careers in the city [10] - The company aims to enhance rental services tailored to graduates' needs, contributing to the development of a standardized and professional long-term rental market [10]

本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 贝壳是国内最大的房产交易及服务平台 贝壳前身是2001年成立的北京链家，2008年链家开始打造行业首个房源数据库"楼盘字典"，2015年起开启 全国化并购扩张，2018年贝壳找房平台上线，发展成为全国最大的房产交易及服务平台。2023年贝壳发布 以房产经纪和家装、惠居、贝好家为核心的"一体三翼"战略，致力于从传统的房产交易服务平台转型为综 合性的居住服务提供商。 房产经纪业务 线上线下一体化平台优势突出，ACN机制+数字化能力构筑深厚护城河。截至24年末，贝壳线下拥有活跃 门店5.0万家、活跃经纪人44.5万人；线上整合链家、德佑及其他房产经纪品牌，平台规模优势突出。贝壳 通过"楼盘字典"及ACN机制，有效解决了房产交易大额、低频属性下的假房源与吃差价现象以及经纪人之 ...

——贝壳-W（2423.HK）投资价值分析报告 2025 年 5 月 26 日 公司研究 从交易走向居住 要点 贝壳是国内最大的房产交易及服务平台。贝壳前身是 2001 年成立的北京链家， 2008 年链家开始打造行业首个房源数据库"楼盘字典"，2015 年起开启全国化 并购扩张，2018 年贝壳找房平台上线，发展成为全国最大的房产交易及服务平 台。2023 年贝壳发布以房产经纪和家装、惠居、贝好家为核心的"一体三翼" 战略，致力于从传统的房产交易服务平台转型为综合性的居住服务提供商。 房屋租赁与住宅开发：租赁以"省心租"为核心，"贝好家"探索 C2M 住宅开 发新模式。"省心租"摒弃"做二房东吃差价"的以租金差为主要盈利来源的商 业模式，以"微利可持续"为战略导向，通过提升出房效率，快速去化，缩短出 房的实际周期，挣"空置期"的钱。截至 24 年末"省心租"在管房源超 43 万 套，未来有望继续扩容。"贝好家"已在西安、北京、杭州等城市落地，25 年 重点在北京、上海、广州、成都等十余个城市开展业务。 盈利预测、估值与评级：贝壳是国内最大的房产交易及服务平台，有望受益于地 产修复，其他三翼业务渐成第二曲线。 ...

房屋租赁服务的净收入，则由2024年同期的26亿元，大幅增长93.8%至2025年第一季度的51亿元，主要 由于"省心租"模式下的租赁房源数目增加。 值得注意的是，与营业收入增长同步发生的，还有营业成本的攀升。今年一季度，贝壳的营业成本总额 较2024年同期的123亿元，增加51.0%至185亿元。 细看各项成本构成，今年一季度，贝壳的外部分佣成本为57亿元，同比增加66.6%；内部佣金及酬金为 48亿元，同比增加33.1%；家装家居成本同比增加18.8%至20亿元；房屋租赁服务成本同比增加91.3%至 47亿元。 5月15日，贝壳公布2025年一季度业绩，期内实现净收入233亿元，同比增加42.4%；净利润8.55亿元， 同比增加97.9%；经调整净利润13.93亿元。 2025年第一季度，楼市仍处在"止跌回稳"过程中，贝壳的业绩也受到市场行情带动。 报告期内，贝壳平台上实现的房产交易总额为8437亿元，同比增加34.0%。其中，存量房交易的总交易 额为5803亿元，同比增加28.1%，仍占据其业务构成的大盘；新房交易的总交易额为2322亿元，同比增 加53.0%。 "2025年一季度的总交易额，由2024 ...

Core Insights - Beike (NYSE: BEKE; HKEX: 2423) reported strong financial performance for Q1 2025, driven by favorable policies and a dual focus on growth and efficiency [1] - The company achieved a total transaction volume (GTV) of 843.7 billion RMB, a year-on-year increase of 34.0%, with net revenue reaching 23.3 billion RMB, up 42.4% [1] - Beike's CEO expressed confidence in the company's long-term development under the "one body, three wings" strategy and emphasized ongoing investments in AI applications [1] Financial Performance - In Q1 2025, Beike's GTV for existing home business reached 580.3 billion RMB, a 28.1% increase year-on-year, while net revenue was 6.9 billion RMB, up 20.0% [1] - The new home business GTV was 232.2 billion RMB, reflecting a 53.0% year-on-year growth, with net revenue increasing by 64.2% to 8.1 billion RMB [1] - Non-property transaction services saw net revenue growth of 46.2%, accounting for 35.9% of total net revenue [2] Operational Efficiency - Beike's operating expenses for Q1 were 4.2 billion RMB, a quarter-on-quarter decrease of 31.3%, indicating improved operational efficiency [1] - Adjusted net profit for the quarter reached 1.393 billion RMB, showcasing enhanced profitability [1] Business Development - The number of active stores on the platform reached 55,210, with active agents totaling 490,862 by the end of Q1 [2] - Beike is focusing on optimizing developer partnerships and enhancing service efficiency in the new home business [2] - The home decoration and furnishing business generated net revenue of 2.9 billion RMB, a 22.3% increase, with a record profit margin of 32.6% [2] Rental Services - Rental service revenue surged to 5.1 billion RMB, a remarkable year-on-year growth of 93.8%, supported by a rapid increase in managed property scale [3] - The company managed over 500,000 rental units, with the "Worry-Free Rental" program accounting for over 490,000 units [3] - An AI assistant for rental services, "Xiao Hui," is being tested in 13 cities, achieving a 25% online resolution rate for tenant requests [3]