AH8车型

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招募经销商、增资6亿元,广汽想借华望挽颓势
Bei Jing Shang Bao· 2025-08-14 12:57
Core Viewpoint - GAC Group has officially launched the Huawang Automotive urban recruitment plan, aiming to establish a new high-end intelligent electric vehicle brand in collaboration with Huawei, amidst challenges in the current market environment [3][4][6]. Group 1: Company Strategy - Huawang Automotive will adopt a "few dealers, many stores" approach, utilizing a "1+N" channel model that includes a user center and multiple experience centers for diversified user engagement [4]. - GAC Group has agreed to increase its investment in Huawang Automotive by 600 million yuan, resulting in a direct ownership of 71.43% in the company [4]. Group 2: Market Context - GAC Aion, a key player in GAC Group's transformation, achieved over 480,000 annual sales but faced a decline in sales in the first half of 2023, with a 13.97% year-on-year drop to 108,700 units [6]. - The high-end brand Haobo has also struggled, with July sales for its models being significantly low, indicating challenges in penetrating the high-end market [6]. Group 3: Collaboration with Huawei - GAC Group's partnership with Huawei is not new; previous collaborations included the development of the AH8 model, which has since shifted to independent development due to resource allocation issues [5]. - The collaboration with Huawei is seen as a strategic move to enhance product intelligence and leverage Huawei's market presence to improve GAC's competitive position in the high-end intelligent electric vehicle sector [7].