Core Insights - The promotional efforts by car manufacturers during the National Day and Mid-Autumn Festival have significantly decreased compared to previous years, indicating a shift in market dynamics and a reduction in "involution" competition [1][2][3] - There is a notable increase in demand for new energy vehicles (NEVs) in Cangzhou, a third-tier city, with sales of specific models like the Haobo HL showing strong performance despite the lack of cash discounts [1][3] Promotional Strategies - Car brands such as Huawei Hongmeng and Fangcheng Leopard are not offering cash discounts but instead providing limited-time benefits like vehicle upgrades and delivery gifts [2][3] - Several brands, including Li Auto and Xpeng, have announced National Day exclusive promotional policies, but actual consumer savings are minimal, often only 2000-3000 yuan compared to regular prices [2][3] Market Trends - The demand for NEVs is rising significantly, with more vehicles displaying green license plates observed in various locations [2][3] - Sales personnel are emphasizing the urgency of purchasing vehicles this year due to impending changes in tax policies and government subsidies, which could result in higher costs in the future [4][5] Policy Changes - The exemption of vehicle purchase tax for NEVs is set to continue until the end of 2027, with specific conditions for tax reductions outlined for purchases made in the coming years [5] - The process for applying for vehicle replacement subsidies has shifted to a "first come, first served" model through the Dongche Emperor app, with limited availability of qualification vouchers [6][7] Regional Developments - Various provinces, including Hebei, have adopted a "voucher" system for vehicle replacement subsidies, requiring consumers to act quickly to secure funding [6][7] - Some regions have paused their vehicle replacement subsidy policies earlier this year, but many have resumed with new funding and application processes [7]

本报（chinatimes.net.cn）记者温冲 于建平 沧州报道 国庆、中秋"双节"正式拉开了"银十"的序幕。不过，记者在河北沧州实地走访时发现，在综合整治"内 卷式"竞争行动下，今年国庆假期车企降价促销力度与往年相比明显减弱，范围也大幅缩小。华为鸿蒙 智行、方程豹、东风猛士等品牌没有现金优惠，部分门店有限时5000元左右的购车补贴。抢搭"政策末 班车"则成为销售人员的主要话术。 与此同时，记者还发现沧州这个三线城市对新能源汽车的需求增加显著。昊铂商超店的一名销售人员告 诉记者："十一期间，我们一家店面就卖出7台昊铂HL。"一位购买了吉利星愿的车主张先生告诉记 者："家里有油车我在开，这车主要是为了老婆上下班以及接送孩子方便，而且电车开起来确实不错。" "反内卷"在终端见成效，促销力度明显减弱 相比于"双节"到来之前车市呈现的新车密集上市、租车需求旺盛，整个国庆期间沧州市车市终端的价格 之争并不激烈，综合整治"内卷式"竞争成效显现。尤其是相比去年沧州市各个门店几千元到几万元，甚 至20万元不等的优惠，今年的促销力度明显减弱。 华为鸿蒙智行销售人员对《华夏时报》记者表示，智界、问界等鸿蒙的车型都是官方指导价 ...

Core Viewpoint - The article highlights the booming market for large six-seat SUVs in China, driven by consumer demand and strategic product launches from various automakers, indicating a significant growth phase for this segment [2][4][9]. Group 1: Market Dynamics - The large six-seat SUV segment is experiencing rapid growth, transitioning from early to mid-stage development, and is considered a "hot market" with strong consumer demand [8][9]. - Sales data shows that the cumulative delivery of the AITO M8 has surpassed 100,000 units since its launch, with monthly sales exceeding 20,000 units for three consecutive months [5]. - The overall market for mainstream six-seat SUVs is projected to reach approximately 1 million units in 2025, up from 821,255 units in 2024 [6]. Group 2: Consumer Insights - Consumer interest in large six-seat SUVs is driven by family travel needs, with many buyers prioritizing space and comfort for family outings [10][12]. - The article notes that consumers are increasingly faced with choices among various models, leading to confusion over which features to prioritize, such as space versus price [14]. - The demand for large six-seat SUVs is expected to continue growing due to demographic changes and evolving family structures in China [9][19]. Group 3: Competitive Landscape - Automakers are intensifying competition in the large six-seat SUV market, with multiple brands launching new models to capture market share [7][19]. - The article provides a detailed comparison of various models, highlighting differences in specifications, pricing, and unique selling points, which are crucial for consumer decision-making [13][15]. - Promotional strategies, such as tax subsidies and competitive pricing, are being employed by brands like NIO and Zeekr to attract buyers [16][18]. Group 4: Future Outlook - Experts predict that the demand for large six-seat SUVs will continue to expand until around 2036, driven by population growth and changing family dynamics [19]. - However, the increasing number of models may lead to market saturation and potential oversupply, raising concerns about the sustainability of this growth [19].

广汽昊铂HL产品总经理邱俊杰： 产品形态方面，最明显的差异可能就是是否有华为的产品和技术，(这部分用户)更倾向于"尝试"或者 是"尝鲜"华为产品。昊铂更多的想去争取到一些广汽内部的品牌资产，比如说我们整个广汽旗下车型的 原保有用户。我们需要提供给他的产品和满足的背后的心理需求，最核心的是"安心感"。我们希望带给 我们的受众群体一种相对"熟悉"的一种豪华感，舒服背后的心理原因、心理逻辑就是因为"熟悉"。 (视频编辑：章启良，实习生：谢诗宇) 21世纪经济报道见习记者何煦阳报道 21汽车.一见Auto记者何煦阳： 华望可能会抢占掉一部分昊铂这个高端品牌的声量或是市场吗？ ...

广汽昊铂HL产品总经理邱俊杰： 产品形态方面，最明显的差异可能就是是否有华为的产品和技术，（这部分用户）更倾向于"尝试"或者 是"尝鲜"华为产品。昊铂更多的想去争取到一些广汽内部的品牌资产，比如说我们整个广汽旗下车型的 原保有用户。我们需要提供给他的产品和满足的背后的心理需求，最核心的是"安心感"。我们希望带给 我们的受众群体一种相对"熟悉"的一种豪华感，舒服背后的心理原因、心理逻辑就是因为"熟悉"。 0:00 21世纪经济报道 见习记者何煦阳报道 21汽车·一见Auto记者 何煦阳： 华望可能会抢占掉一部分昊铂这个高端品牌的声量或是市场吗？ （视频编辑：章启良，实习生：谢诗宇） ...

出品丨一见Auto工作室 21财经工作室 21创意工作室联合出品 策划丨袁丁 编辑丨吴晓宇 采访、脚本丨何煦阳 执行导演丨朱景辉 摄影丨甘俊 肖航 剪辑丨章启良 肖航 谢诗宇 特效丨白宇航 谢和洋 廖恺扬 平面丨林军明 吴怀宽 不造车的华为，手握100万辆车的销售命脉 雷军：押上家底，造车造芯 SFC 21君荐读 21 SFC 悦 读 · 智能 权 威 . D o 扫码点击下载 这是广汽自"番禺行动"、引入华为IPD（Integrated Product Development，集成产品开发）流程以来一系列变革的关键剪影。"我们企图通过昊 铂HL对昊铂品牌形象作一个重新'锚定'"，广汽昊铂HL产品总经理邱俊杰表示。昊铂HL增程版，是广汽"战时状态"下打出的第一颗子弹。 这次，《21汽车·一见Auto》走进广汽，与三位广汽高层展开重磅对话，探讨星源增程的技术细节、"战时状态"对广汽意味着什么，以及昊铂 HL如何实践并完成昊铂品牌高端化的使命。 今天，我们与广汽昊铂的完整访谈正式推出，希望能为你揭开一个不一样的广汽。 8月19日，广汽推出了钻研多年的"星源增程平台"，首发搭载在旗下豪华新能源品牌昊铂HL上，其对昊 ...

Group 1 - The automotive market is currently experiencing a surge in demand for large SUVs, with models like NIO ES8, Li Auto i8, and Ledo L90 capturing significant attention due to their size and features [2][3] - More large vehicles are set to launch next year, indicating a sustained trend towards larger models in the market [2][3] - The profitability of large SUVs is highlighted by NIO's CEO, who notes that these vehicles can be produced with minimal additional costs while yielding higher margins [2][5] Group 2 - The success of large SUVs is attributed to their spaciousness, strong performance, advanced technology, and competitive pricing, making them appealing to consumers [3][4] - The increase in family sizes due to relaxed birth policies has made 6-7 seat SUVs a preferred choice for family travel, enhancing comfort and reducing travel costs [4][6] - The current market for large SUVs is less competitive, allowing manufacturers to maintain higher profit margins [6][7] Group 3 - The competition in the large SUV segment is intensifying, with potential price wars looming as more models enter the market [7][8] - Traditional luxury brands are facing pressure from large electric SUVs, which are attracting consumers who might have otherwise chosen premium brands [8][9] - The future of the large SUV market will likely see increased competition, necessitating manufacturers to enhance product quality and brand service to meet evolving consumer expectations [9]

21世纪经济报道 见习记者何煦阳报道 我们希望为你揭开一个不一样的广汽。正式访谈即将推出，敬请期待。 这是广汽自"番禺行动"以来一系列变革的关键剪影。"我们企图通过昊铂HL对昊铂品牌形象作一个重 新'锚定'"，广汽昊铂HL产品总经理邱俊杰表示。昊铂HL增程版，是广汽"战时状态"下打出的第一颗子 弹。 这次，《21汽车·一见Auto》走进广汽，与三位广汽高层展开重磅对话，探讨星源增程的技术细节、"战 时状态"对广汽意味着什么，以及昊铂HL如何实践并完成昊铂品牌高端化的使命。 8月19日，广汽推出了钻研多年的"星源增程平台"，首发搭载在旗下豪华新能源品牌昊铂HL上，其对昊 铂的重视不言而喻。并且，广汽还给昊铂确立了全新的设计语言："山海架构"，以增强昊铂品牌的辨识 度。 ...

21世纪经济报道 见习记者何煦阳报道 8月19日，广汽推出了钻研多年的"星源增程平台"，首发搭载在旗下豪华新能源品牌昊铂HL上，其对昊 铂的重视不言而喻。并且，广汽还给昊铂确立了全新的设计语言："山海架构"，以增强昊铂品牌的辨识 度。 这是广汽自"番禺行动"以来一系列变革的关键剪影。"我们企图通过昊铂HL对昊铂品牌形象作一个重 新'锚定'"，广汽昊铂HL产品总经理邱俊杰表示。昊铂HL增程版，是广汽"战时状态"下打出的第一颗子 弹。 这次，《21汽车·一见Auto》走进广汽，与三位广汽高层展开重磅对话，探讨星源增程的技术细节、"战 时状态"对广汽意味着什么，以及昊铂HL如何实践并完成昊铂品牌高端化的使命。 我们希望为你揭开一个不一样的广汽。正式访谈即将推出，敬请期待。 （视频编辑：肖航） ...

Group 1 - The 2025 Autumn Auto Show attracted nearly 35,000 visitors and generated over 200 million yuan in sales within two days, indicating strong consumer interest in vehicle purchases [3][4] - The event featured significant discounts and promotions from various car manufacturers, with notable offers such as ICAR's 2,000 yuan discount for a 12,000 yuan purchase and BYD's trial drive incentives [4][5] - The demand for new energy vehicles (NEVs) remains robust, with NEVs accounting for 60.7% of new vehicles in Hainan as of August 2025, reflecting a growing trend in the automotive market [5] Group 2 - Many new models showcased at the auto show are designed with family needs in mind, featuring larger seating capacities and amenities such as refrigerators and entertainment systems [6][7] - The introduction of family-oriented vehicles, including six and seven-seater options, highlights a shift in consumer preferences towards more spacious and comfortable cars [6][7] - Advanced features previously found only in luxury vehicles, such as zero-gravity seats and large screens, are now becoming standard in family cars, making them more accessible to average consumers [6][7]