1月24日，CMG群众足球邀请赛在永州圆满落幕，湘超冠军永州队以黑马之姿闪耀赛场。作为永州队的 官方战略合作伙伴，广汽埃安在决赛前便承诺"无论结果如何均加码奖励"，赛后第一时间官宣在原来的 奖励计划中加码赠送10台埃安UT super"永冲锋版"，用实际行动兑现诺言。 致敬拼搏精神，践行超越胜负的支持 在湖南，"湘超精神"代表着源自草根的热血拼搏、纯粹热爱与向上生长的力量。永州队作为湘超赛场的 冠军"黑马"，在一路逆袭夺冠的征程中，凝练出不畏强手、奋勇争先的"永冲锋"精神，为这种精神作出 了生动诠释。正是深受这份精神的感召，广汽埃安选择通过深度合作，共同投身其中。 转自：智通财经 值得一提的是，广汽埃安在决赛前就表示无论结果如何都将加码奖励，赛后更是第一时间官宣向永州队 赠送10台埃安UT super"永冲锋版"。加上此前赠与球队和球迷的车辆或使用权，广汽埃安目前累计送出 30台埃安UT super、30万元现金、1台昊铂HT一年免费使用权、1台埃安i60一年免费使用权。 广汽埃安这一承诺与行动打破了"球队夺冠，赞助商蜂拥而至；表现失利，合作戛然而止"的传统模式， 而是以超越胜负的支持姿态，传递出更深层次的韵 ...

1月24日，永州体育场的晚风吹拂着万千球迷的脸庞，2026九嶷山CMG群众足球邀请赛决赛落下帷幕。尽管东道主永州队以1:2憾负广东湛江队屈居亚 军，但看台上"永冲锋"的呐喊声依旧震耳欲聋。 本次赛事于1月18日至24日在湖南永州举行，汇聚了来自湖南永州、广东湛江、山东泰安、黑龙江哈尔滨、青海玉树、内蒙古呼和浩特六省(自治区)的城 市足球联赛冠军队伍，展开为期7天的9场巅峰对决。 不同于专业赛事的精英化属性，CMG群众足球邀请赛深耕"草根足球"内核，参赛球员涵盖学生、工人、职员等不同职业群体，其中青海玉树队球员尕玛 江央的头球破门、永州队梅碧瑞的"帽子戏法"等瞬间，不仅成为全民热议的体育记忆，更彰显了群众体育最本真的魅力。 在永州队热潮席卷全国之际，广汽埃安以敏锐的市场洞察力与深厚的企业责任感，率先与球队达成战略合作。1月9日，广汽埃安与永州文旅共同宣布达成 重要合作。广汽埃安正式成为永州足球队官方战略合作伙伴，双方将携手全力征战2026年湖南省足球联赛。 在湖南这片热土上，"湘超精神"代表着源自草根的热血拼搏、纯粹热爱与向上生长的力量。作为湘超冠军，永州足球队用"永冲锋"的姿态，生动诠释了这 种精神的真正内涵 ...

同时，在1月18日至24日于永州举办的CMG群众足球邀请赛期间，广汽埃安将通过线上抽奖向全国球迷送出1台埃 安UT super"永冲锋"冠军版；并在现场观赛的球迷中，抽取两位幸运观众送出"豪华智能大五座SUV"昊铂HT使用 权1年，以及"国民增程大五座SUV"埃安i60增程版使用权1年。更令人期待的是，在2026年"湘超"联赛永州队主场 比赛期间，广汽埃安将继续抽取6台埃安UT super赠予幸运球迷。 长沙晚报掌上长沙1月9日讯（全媒体记者 曹开阳）1月9日，广汽埃安与永州足球队共同宣布达成重要合作。广汽 埃安正式成为永州足球队官方战略合作伙伴，双方将携手全力征战2026年湖南省足球联赛。 "湘超精神"在湖南代表着源自草根的热血拼搏、纯粹热爱与向上生长的力量。作为湘超冠军，永州足球队用"永冲 锋"的姿态，生动诠释了这种精神的真正内涵。正是被这样的精神所感染，广汽埃安选择以深度合作的方式参与 其中。这不仅仅是品牌的联动，更是国民品牌对国民体育的支持：以"国民好车"的品质实力，守护并传递这份"平 民英雄"的奋斗精神，共同书写湘超故事的新篇章。 广汽埃安同步公示了系统的支持计划：将发起"永州队2025年最佳阵容" ...

1月9日，广汽埃安与永州足球队共同宣布达成重要合作。广汽埃安正式成为永州足球队官方战略合作伙伴，双方将携手征战2026年湖南省足球联赛。 广汽埃安将通过系统化、可持续的支持体系，为永州足球队的竞技征程提供保障，并致力于在品牌、球队与广大球迷间逐步建立更为紧密的情感联结。未 来，双方将持续开展线上线下融合的互动活动，吸引更多支持者参与其中，共同传递拼搏、团结的体育精神，推广传播健康、积极的足球文化。 作为全球新能源汽车头部品牌，广汽埃安依托"电动化+智能网联"全栈自研的技术体系与新能源汽车灯塔工厂，以普惠大众的科技、较高的性价比、可靠安 全的品质，致力于为广大用户打造更佳驾乘体验。 本次合作中，相关车型的实力也得到了集中呈现：埃安UT super以"可充可换"的灵活补能方式，精准契合年轻用户的出行需求，基于该车型打造的"永冲 锋"冠军纪念版将正式面向所有用户发布；埃安i60是广汽埃安首款双动力车型，其中增程版搭载了广汽最新星源增程技术，在亏电工况下仍能保持低油耗、 低噪音与强动力；昊铂HT凭借超快充、长续航、高智能配置和豪华驾乘质感，成为注重品质与科技体验用户的选择。这三款车型展现的综合产品力，为本 次合作活动 ...

文 | 《次世代车研所》栏目 张俊 "未来3年投入不设上限，昊铂必将成为中国头部高端品牌。" 今年上半年，广汽集团高管放出豪言，给昊铂车主们吃了个"定心丸"。但仅仅数月后，广汽又让昊铂与 埃安合并到同一个BU之中，这也意味着昊铂冲高之路戛然而止。 作为从广汽埃安独立出来的高端子品牌，昊铂确实有些不争气。第三方数据显示，其2024年的累计销量 仅为1.73万辆，5万辆的销量目标完成度仅34%。今年以来，其月销量也仅在千余辆左右徘徊。 从具体车型来看，希望树立超高端品牌形象的百万超跑昊铂SSR，多个垂类网站数据显示，其今年有多 个月份的月销量显示为0。今年10月30日刚刚上市的昊铂GT全新LITE版，不到两个月就有经销商给出了 降价2.5万元的优惠，几乎打了八折。 广汽集团副总经理黄永强今年3月的豪言壮语仍在耳边，但如今的昊铂已经变了模样。 日前，广汽集团宣布组建昊铂埃安BU，将两大品牌纳入同一事业部统筹运营。根据规划，两品牌渠道 融合将分阶段推进，最终在2026年3月31日前，昊铂与埃安品牌将完成渠道全面融合。 昊铂是广汽埃安于2022年发布的高端子品牌，今年1月，昊铂从广汽埃安正式独立，与埃安、传祺并列 为广 ...

Core Viewpoint - The GAC Group's high-end brand, Haobo, is struggling and has been merged with Aion, indicating a shift in focus towards the new brand, Qijing, which is expected to receive more resources and attention [2][5][16]. Group 1: Sales Performance - Haobo's sales performance has been disappointing, with a cumulative sales target of 50,000 units for 2024 only achieving 34% completion, translating to 17,300 units [2][7]. - Monthly sales for Haobo have been around 1,000 units, with some months reporting zero sales for specific models like the Haobo SSR [1][8]. - The recent launch of the Haobo GT Lite version saw a price reduction of 25,000 yuan within two months, indicating weak market demand [1][15]. Group 2: Strategic Changes - GAC Group has decided to merge Haobo with Aion into the same business unit, which is seen as a strategic retreat to consolidate resources and reduce costs [2][7]. - The merger aims to streamline operations and improve efficiency by integrating channels and resources between the two brands, with a complete integration planned by March 31, 2026 [2][9]. - The decision to merge is also influenced by the need to stop losses and refocus on core competencies, as Haobo's independent operations have not yielded the expected results [7][9]. Group 3: Market Positioning - Haobo is positioned as a high-end brand but struggles to differentiate itself in the competitive market, particularly against established players like BYD and XPeng [7][11]. - The brand's identity is perceived as fragmented, with a significant price gap between its high-end models and more affordable offerings, leading to consumer confusion [11][12]. - The launch of Qijing, a new high-end smart electric vehicle brand in collaboration with Huawei, suggests a strategic pivot for GAC Group towards a more competitive high-end market segment [15][16].

Core Viewpoint - GAC Group's high-end brand Haobo has faced significant challenges, leading to its merger with Aion, indicating a failure in achieving high-end market aspirations and a shift in focus towards the new brand Qijing [1][3][11] Sales Performance - Haobo's cumulative sales for 2024 are projected at 17,300 units, achieving only 34% of its target of 50,000 units [1][6] - Monthly sales have remained around 1,000 units, with some months reporting zero sales for key models like the Haobo SSR [1][6] - In the first eleven months of this year, Haobo's total sales reached 13,800 units, which is lower than the monthly sales of mainstream new energy brands [6] Strategic Changes - GAC Group announced the integration of Haobo and Aion into the same business unit, with plans for full channel integration by March 31, 2026 [3][4] - The decision to merge is seen as a strategy to cut losses and focus resources, as Haobo's performance did not meet expectations [4][7] Market Challenges - Both Haobo and Aion are experiencing declining sales, attributed to external market conditions and internal operational issues [7] - The high-end market segment for Haobo lacks differentiation and a direct sales network, leading consumers to perceive it as a premium version of Aion [7][9] Brand Image Issues - Haobo has faced multiple marketing crises, damaging its brand image and product credibility [8] - Recent incidents involving public figures criticizing the brand have further contributed to negative perceptions [8] Future Prospects - GAC Group is prioritizing the new high-end brand Qijing, developed in collaboration with Huawei, which is expected to target the market above 300,000 yuan [11][12] - The success of Qijing's upcoming models will be crucial for GAC Group's position in the high-end market [12]

今年上半年，广汽集团高管放出豪言，给昊铂车主们吃了个"定心丸"。但仅仅数月后，广汽又让昊铂与埃安合并到同一个BU之中，这也意味着昊铂冲高 之路戛然而止。 作为从广汽埃安独立出来的高端子品牌，昊铂确实有些不争气。第三方数据显示，其2024年的累计销量仅为1.73万辆，5万辆的销量目标完成度仅34%。 今年以来，其月销量也仅在千余辆左右徘徊。 从具体车型来看，希望树立超高端品牌形象的百万超跑昊铂SSR，多个垂类网站数据显示，其今年有多个月份的月销量显示为0。今年10月30日刚刚上市 的昊铂GT全新LITE版，不到两个月就有经销商给出了降价2.5万元的优惠，几乎打了八折。 业内人士直言，昊铂一致承载着广汽的高端梦，如今成了"弃子"，未来启境才是广汽的"新欢"。 出品 / 新浪科技（ID:techsina） 作者 / 张俊 "未来3年投入不设上限，昊铂必将成为中国头部高端品牌。" 不过，有昊铂车主对两个品牌融合表达了担忧。"埃安的售后排队很夸张，太多网约车"，"尊贵的昊铂车主要和网约车一起排队售后吗？"更是有昊铂车主 吐槽称，"前脚发布会上信誓旦旦承诺对昊铂不设上限的支持，后脚就把我们这些车主卖了。" 月销仅千辆，年 ...

Core Viewpoint - GAC Group has initiated a reform of its independent brand business units (BUs), merging the Haobo and Aion brands into a single operational unit to enhance efficiency and address declining sales and profits in a competitive market [4][5]. Group 1: Brand Merger and Performance - The merger of Haobo and Aion is a strategic move to streamline operations and reduce redundancy in research and development, as both brands previously operated in a siloed manner [6]. - Haobo, initially launched as a high-end sub-brand of Aion, has seen disappointing sales, with only 15,483 units sold from January to November this year, a year-on-year decline of approximately 3% [4]. - Aion's sales also dropped significantly, with 247,900 units sold during the same period, reflecting a 19.29% decrease compared to the previous year [4]. Group 2: Strategic Reforms and Future Plans - GAC Group's chairman emphasized that overcoming current operational challenges will rely on short-term sales boosts, mid-term product development, and long-term reforms [5]. - The new BU structure aims to enhance collaboration across departments, allowing for shared resources and reduced costs, which is crucial in the current price war environment [6]. - The integration will enable Aion to leverage Haobo's high-end technology to improve brand image, while Haobo can benefit from Aion's extensive customer base [6]. Group 3: Market Positioning and Product Development - GAC's strategy reflects a clear understanding of the current automotive market, which is characterized by a shift towards high-end upgrades and mass-market accessibility [7]. - The Haobo-Aion BU is expected to play a dual role, with Aion focusing on volume sales and Haobo enhancing brand prestige through advanced technology [7]. - GAC plans to launch six new models under the Haobo-Aion BU in the coming year, including the Aion N60 and the Haobo A800, developed in collaboration with Huawei [8]. Group 4: Operational Efficiency and Cost Management - GAC has implemented the IPD system from Huawei, which has already shown results by reducing the product development cycle from 30 months to 18-24 months and cutting development costs by 10% [8]. - The company aims to achieve an annual sales target of 2 million units for its independent brands by 2027, indicating a strong commitment to growth despite current market challenges [9].

Core Viewpoint - GAC Group has announced a reform of its independent brand business units (BUs), notably merging the Haobo brand with Aion, indicating a strategic shift in response to market challenges and performance pressures [2][3]. Group 1: Brand and Market Performance - Haobo was initially launched as a high-end sub-brand of Aion, with aspirations to become "the Porsche of China," but has struggled to meet sales expectations, selling only 15,483 units from January to November, a year-on-year decline of approximately 3% [3]. - Aion's sales also faced challenges, with 247,900 units sold during the same period, reflecting a 19.29% decrease compared to the previous year [3]. - The merger aims to consolidate resources and improve efficiency in a competitive market characterized by price wars and declining profits [3][4]. Group 2: Strategic Reforms and Operational Efficiency - GAC Group's reform strategy involves a 2+3+X phased approach, with the Haobo-Aion BU merger being a key pilot project aimed at breaking down silos in research and development [4]. - The new BU structure will enhance collaboration across core functions such as strategy, product development, and sales, ultimately aiming to reduce costs and improve market competitiveness [4][5]. - The integration will allow Haobo to leverage Aion's extensive distribution network, increasing its sales points from approximately 200 to over 1,000 by 2026, thereby enhancing market penetration [5]. Group 3: Future Product Plans and Goals - The Haobo-Aion BU plans to launch six new models next year, including the Aion N60 and the Haobo A800 developed in collaboration with Huawei [8]. - GAC aims to achieve an annual sales target of 2 million units for its independent brands by 2027, supported by the implementation of the Huawei-derived IPD system, which has already reduced product development cycles and costs [9][10]. - The strategic combination of Haobo and Aion is seen as a way to maintain competitiveness in a market that is increasingly focused on efficiency and resource sharing [6][10].