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媒体别滥用AI了……
Xin Jing Bao· 2025-09-17 11:00
Core Viewpoint - The media industry is experiencing an "AI saturation," leading to a backlash from readers against the overuse of AI-generated content, which is perceived as lacking creativity and emotional depth [3][6][12] Group 1: AI's Impact on Content Creation - AI writing assistants can generate complete news articles in minutes, but these articles often lack depth and are more like expanded outlines [4] - In visual design, AI tools produce homogenized visual works, diminishing the unique styles that different media outlets previously had [4] - AI-generated video content often suffers from poor logical flow and low-quality subtitles, negatively impacting viewer experience and media professionalism [4][9] Group 2: Reader Backlash - Readers express dissatisfaction with AI-generated content, feeling overwhelmed by the volume and questioning the authenticity of news [6] - The use of virtual anchors by media outlets has not resonated with audiences, as these anchors lack regional characteristics and emotional engagement [6][9] - The backlash is not against AI technology itself but against the low-quality, standardized content it produces, reflecting a disappointment in media's loss of originality [6][12] Group 3: Responsible AI Usage - The media industry needs to rethink its approach to AI, shifting from viewing it as a replacement to seeing it as an enabler [13] - Transparency and quality control should be prioritized, with clear labeling of AI-assisted content to build trust with audiences [14] - A balanced approach that combines AI generation with human oversight in areas like planning and emotional connection is essential for regaining audience trust [14]