Core Insights - The article emphasizes the importance of leveraging Douyin's ecosystem to drive brand growth during the upcoming 618 shopping festival through a comprehensive marketing strategy that integrates brand advertising, influencer marketing, and data insights [1][21]. Group 1: Marketing Strategy - The "品星云" marketing capability integrates brand advertising, 巨量星图, and 巨量云图 to enhance brand performance during the 618 event [1]. - Brand advertising focuses on "inventory preemption + exposure assurance" to create a reliable flow of traffic, ensuring brands can achieve both volume and sales growth [1][10]. - The "短直联动" feature connects short videos with Douyin's e-commerce live streams, significantly improving conversion rates by enhancing user engagement [8][9]. Group 2: Content and Consumer Insights - 巨量云图 provides deep consumer insights by identifying distinct consumer segments based on behavior and preferences, allowing brands to target their marketing efforts more effectively [3][15]. - The platform has upgraded its industry-specific consumer groups to help brands create and discover high-quality content that resonates with their target audience [3]. Group 3: Influencer Marketing - 巨量星图 enables brands to collaborate with a large number of mid-tier influencers efficiently, enhancing content creation and marketing effectiveness [5]. - The platform offers various influencer groups tailored to specific marketing needs, such as product reviews and promotional events, ensuring a comprehensive approach to influencer marketing [5]. Group 4: Policy and Incentives - The "品星云" initiative introduces a multi-faceted support system, including resource incentives and data empowerment, to help brands maximize their growth potential during the 618 event [17]. - Specific incentives include a "million incentive pool" for brand advertising, with potential rewards reaching up to 200,000 for individual clients, aimed at encouraging increased investment in advertising [17][19]. Group 5: Performance Tracking and Optimization - 巨量云图 offers a real-time operational dashboard for brands to monitor their performance throughout the different phases of the 618 event, allowing for targeted adjustments and strategy optimization [13][15]. - The platform's SPU5A capability tracks new product performance, providing insights into consumer engagement and sales effectiveness, thereby increasing the likelihood of successful product launches [15].

Core Viewpoint - The article discusses the evolution of influencer marketing, highlighting the shift from text-based content to video-based formats, particularly through platforms like Douyin, which has led to a new marketing model focused on influencer-driven sales and brand building [1][2]. Group 1: Evolution of Influencer Marketing - Influencer marketing began to take shape after 2010 with the rise of Weibo and WeChat, but was limited by the text-based format, which lacked personal branding and real influence [1]. - The emergence of Douyin introduced short video content, creating a new marketing path known as influencer marketing, which emphasizes conversion and brand building [1][2]. - Influencer marketing has shifted from mere exposure to a "planting grass" model, focusing on traffic conversion and return on investment (ROI) [1]. Group 2: Key Elements of Successful Influencer Marketing - Two key elements for effective influencer marketing are high-quality content and strong influencers, as highlighted during the 2025 Giant Star Map Influencer Festival [2]. - The Giant Star Map platform serves as an intelligent marketing and management tool for influencers, emphasizing the importance of content and creator economy [2]. Group 3: The Role of AI in Content Creation - AI is seen as a tool to enhance creator efficiency but cannot fully replace human creators, especially those with unique personal experiences and emotional resonance [4][5]. - Human creators possess unique creative abilities derived from personal experiences, which AI cannot replicate, particularly in content that evokes emotional responses [6]. Group 4: Content Direction for Influencers - Influencers face a dilemma between specializing in niche content or adopting a broader lifestyle approach, with a recommendation to focus on their strengths for better results [9][10]. - Successful influencers often find their niche and deepen their expertise, which enhances their commercial value and aligns with advertisers' target audiences [10]. Group 5: Innovative Content Examples - Influencer Zhu Tiexiong exemplifies content innovation in the national style transformation niche, producing high-quality, story-driven videos that resonate with audiences [13][14]. - Another influencer, Diandi Lihai, has created a unique content style that combines low-cost materials with high-fashion aesthetics, attracting significant brand partnerships [15]. Group 6: New Monetization Strategies - Influencers are exploring new monetization methods beyond traditional brand deals, such as live streaming and direct sales, which enhance their appeal to brands [16]. - The platform supports influencers in identifying suitable monetization strategies based on their content and audience characteristics [19]. Group 7: Evaluating Influencer Value - Influencer value is assessed based on three dimensions: content creation ability, commercial capability, and fulfillment ability, which help brands select effective partners [25][26]. - Good content is characterized by authenticity, engagement, and the ability to create trends, while good influencers possess strong creative, commercial, and delivery skills [24][23]. Group 8: Influencers in Trend Creation - Influencers play a significant role in creating trends and driving discussions, impacting not only product sales but also broader cultural phenomena [28][29]. - The platform's content insight tools allow influencers to capture and amplify emerging trends, enhancing their visibility and engagement [29]. Group 9: The Impact of Short Videos and New Content Formats - Short videos and new content formats like short dramas are rapidly growing, providing influencers with opportunities to engage audiences and monetize effectively [31]. - The platform facilitates collaborations between brands and influencers to create tailored short dramas that align with marketing goals [31]. Group 10: Future Directions for Influencer Marketing - The influencer marketing market is expected to continue growing, with the platform aiming to innovate monetization models and enhance content quality [44][45]. - The focus will be on optimizing brand partnerships to ensure that high-quality content leads to better business outcomes for both influencers and brands [45].